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Wellington Boot Bag

Fail

Demand is soft, at -72.1% this quarter, so Wellington Boot Bag is a Fail.

Flapen Score
31
31 / 100
Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 48
Market size
£22K/yr54K searches / yr
90-day growth
-72.1%search demand this quarter
Competition
83%top-5 click share · 8 brands · 15 sellers

Flapen Score

Wellington Boot Bag against its category

The dotted line is the Fashion average. Past it, Wellington Boot Bag is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wellington Boot Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wellington Boot Bag 54K times last year and spent an estimated £22K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -72.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-72.1%
Conversion, latest week
4.6%
Market size, estimated
£22Ka year
Peak month
December7.2× the quietest month
Top search term
wellington boot bag19K searches a year

02 · Price

A sale here is worth £8.87.

Listings sell for £8.87 on average, from £5.46 to £10.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.87 that is £887 to £2K a year per listing.

Average price
£8.87under the $15 to $100 sweet spot
Price range
£5.46–£10.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£887–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #514 within Luggage & Travel Gear. It carries 848 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
12.6%
Average rank
#514in Luggage & Travel Gear
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
848per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wellington Boot Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

7%

  • lakeland55%
  • Oxbridge15%
  • Equi-Neat8%
  • adidas7%
  • NITEHAWK4%
  • Bosmere4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Wellington Boot Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Wellington Boot Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wellington boot bag19K/yr
  • welly boot bag14K/yr
  • welly bag10K/yr
  • wellie bag4K/yr
  • wellie boot bag3K/yr
  • wellie boot bags for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Wellington Boot Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Zipper Quality19%−0.16

Hard to zip up

the zip broke

zip broke

Quality-Overall14%−0.01

Poor Quality

Absolutely rubbish

Poor quality

Size-Overall11%−0.02

I was worried about the size

too big for my use

Bag too small for mens boots

Strength3%+0.20

very flimsy

its not quite as sturdy as I expected

a bit flimsy

Durability3%−0.01

Doesn't last

it doesnt have the more durable feel I usually associate with adidas bags

Love

Size-Overall19%−0.02

it fits my pair of boots comfortably

Good size

Boots fit well

Quality-Overall16%−0.01

The bag itself is of really good quality

appears to be of very solid quality

Great quality

Value For Money10%+1.48

Good value for money

Great value for money

Great price

Material Quality6%+0.30

The material feels durable

the material feels strong

The material feels sturdy

Zipper Quality5%−0.16

the zipper works smoothly

The zipper is nice

The zipper runs smoothly

Return

0.6% Return rate 40% Fixable by listing

Zipper Quality34%██▃█▇▆

Hard to zip up

the zip broke

zip broke

Size-Overall32%▃▆███▄

I was worried about the size

too big for my use

Bag too small for mens boots

Advertised Vs Actual Product4%▅▁█▁▁▇

Not the same as in the images

Wrong Dimensions4%█▁▁▁▁▁
Quality-Overall3%▁▅█▃▁▁

Poor Quality

Absolutely rubbish

Poor quality

FAQ

Common Wellington Boot Bag questions

Answered from the same tracked data.