How competitive is the Wellies Size 3 niche on Amazon United Kingdom?

34 brands and 36 sellers compete in Wellies Size 3 on Amazon United Kingdom. The top 5 Wellies Size 3 products take 10% of clicks and its top 5 brands hold 58% of demand.

What do buyers complain about in Wellies Size 3?

Wellies Size 3 buyers on Amazon United Kingdom complain most about Size-Overall, Smell, Ankle Support, the themes mined from the niche's reviews. Its return rate is 2.5%.

What does it cost to enter the Wellies Size 3 niche?

Wellies Size 3 sells for £13.01 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.65–£27.05. The average incumbent carries 882 reviews — the moat a new listing must climb.

Wellies Size 3

soft demand (-56.8% this quarter) — Wellies Size 3 doesn't clear our bar today.

Signals No Dominant Brand

Flapen Score

Skip it

This niche Category average

Is Wellies Size 3 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wellies Size 3 is a £37K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.

Wellies Size 3: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -56.8% over the last 90 days and 3.6% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr3K

Search volume / yr-56.8%78K

Conversion rate3.6%

Avg price£13.01

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers34 · 36

Top-5 product click share10%

Open market42%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 212 products

Top Wellies Size 3 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mountain Warehouse Plain Kids Wellies - Waterproof Soft Jersey Lined Wellington Boots Gripped Sole Boys & Girls - Spring Summer Rain School Outdoors Berry Junior Shoe Size 3

Price: £13.13
Rating: 4.6/5
Reviews: 2,230
Age: 4y ago

Mountain Warehouse Plain Kids Wellies - Waterproof Soft Jersey Lined Wellington Boots Gripped Sole Boys & Girls - Spring Summer Rain School Outdoors Navy Kids Shoe Size 11

Price: £12.04
Rating: 4.6/5
Reviews: 2,230
Age: 7y ago

Shoe Zone - Girls Multi Glitter Striped Welly - Size 2 UK - Multicolour

Price: £8.68
Rating: 4.7/5
Reviews: 52
Age: 11mo ago

Shoe Zone - Girls Multi Rainbow Mermaid Glitter Welly - Size 11 Child UK - Multicolour

Price: £9.49
Rating: 4.6/5
Reviews: 771
Age: 3y ago

Harry Bear Girls Wellies Animal Print Pink Size 11

Price: £14.18
Rating: 4.6/5
Reviews: 129
Age: 3y ago

Newest

by launch date

Savage Island Kids Rubber Wellington Boots Boys & Girls Waterproof Rain Boots with Adjustable Gusset Toddler & Childrens Unisex Wellies

Price: £11.60
Rating: 4.7/5
Reviews: 22
Age: 9mo ago

Shoe Zone - Girls Multi Glitter Striped Welly - Size 2 UK - Multicolour

Price: £8.68
Rating: 4.7/5
Reviews: 52
Age: 11mo ago

Shoe Zone - Girls Blue Glitter Unicorn & Rainbows Welly - Size 11 Child UK - Blue

Price: £8.48
Rating: 4.6/5
Reviews: 69
Age: 11mo ago

A2Z 4 Kids Girls Rainbow Cloud Waterproof Wellington Boots

Price: £9.05
Rating: 4.8/5
Reviews: 31
Age: 1y ago

A2Z 4 Kids Girls Rainbow Cloud Waterproof Wellington Boots

Price: £8.37
Rating: 4.8/5
Reviews: 31
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

10%

Top 20: 27%

Open market

38%

Shoe Zone15%
Mountain Warehouse13%
DREAM PAIRS12%
A2Z 4 Kids10%
Savage Island6%
NorthSole5%

Wellies Size 3 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR3.6%Products212Brands34Top 5 Brands58%OOS Rate12.0%Rating4.6★Reviews882Avg BSR#57

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 13.8×

Top Wellies Size 3 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

girls wellies size 221K/yr -57.7%3.4% conv.
boys wellies size 1216K/yr -50.6%2.8% conv.
boys wellies size 1117K/yr -63.7%3.0% conv.
girls wellies size 1114K/yr -54.5%4.1% conv.
boys wellies size 910K/yr -55.9%3.2% conv.

What reviews say buyers love and hate about Wellies Size 3

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Value For Money18%

“worth the price”

Size-Overall15%

“Fit is perfect”

Quality-Overall13%

“Excellent boots”

Comfort-Overall10%

“Really good and comfortable”

Lining Quality9%

“Lovely and warm with the fleece lining”

What buyers complain about

88% of reviews

Size-Overall50%

“Inaccurate sizing very large”

Smell8%

“The type of plastic used smelled very strongly of herbs”

Ankle Support8%

“too tight around the ankle”

Ease Of Use8%

“VERY hard to get on”

Value For Money4%

“Not worth the price”

Wellies Size 3 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

74%

2Width

3Feet Fit

4Color

5Comfort-Overall

Common Wellies Size 3 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wellies Size 3 46/100 on Amazon United Kingdom — Skip it. The niche generates £37K/yr across 212 tracked products. 0 of 28 products launched in the last 360 days are still selling. Search demand moved -56.8% over the last 90 days.