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Wellies Size 3

Fail

Demand is soft, at -56.8% this quarter, so Wellies Size 3 is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£37K/yr78K searches / yr
90-day growth
-56.8%search demand this quarter
Competition
10%top-5 click share · 34 brands · 36 sellers

Flapen Score

Wellies Size 3 against its category

The dotted line is the Fashion average. Past it, Wellies Size 3 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wellies Size 3 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wellies Size 3 78K times last year and spent an estimated £37K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-56.8%
Conversion, latest week
3.6%
Market size, estimated
£37Ka year
Peak month
September13.8× the quietest month
Top search term
girls wellies size 221K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £6.65 to £27.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.01 that is £0 to £1K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£6.65–£27.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #57 within Boys. It carries 882 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
69%
Out of stock, average day
12.0%
Average rank
#57in Boys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
882per listing
Listings tracked
212

04 · Newcomers

Amazon counts 0 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wellies Size 3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

£0£366£733£1K£1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

36

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

10%

Top 20: 27%

Open market

38%

  • Shoe Zone15%
  • Mountain Warehouse13%
  • DREAM PAIRS12%
  • A2Z 4 Kids10%
  • Savage Island6%
  • NorthSole5%

Demand

Wellies Size 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 13.8×

Search terms

Top Wellies Size 3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls wellies size 221K/yr
  • boys wellies size 1216K/yr
  • boys wellies size 1117K/yr
  • girls wellies size 1114K/yr
  • boys wellies size 910K/yr

Reviews and returns

What reviews say buyers love and hate about Wellies Size 3

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.18

Inaccurate sizing very large

Not true sizing way too big

they do come up a size bigger

Smell8%+0.16

The type of plastic used smelled very strongly of herbs

Ankle Support8%−0.05

too tight around the ankle

Ease Of Use8%−0.03

VERY hard to get on

Hard to get on

Value For Money4%+1.58

Not worth the price

Love

Value For Money18%+1.58

worth the price

Good value for money

Excellent price

Size-Overall15%−0.18

Fit is perfect

Generous size and nice boot

Great wellies perfect fit

Quality-Overall13%+0.46

Excellent boots

Great quality

Well made

Comfort-Overall10%+1.00

Really good and comfortable

they seem to be comfortable on him

Great comfy wellies

Lining Quality9%−0.04

Lovely and warm with the fleece lining

They are better with the liner in though especially for cooler days

The lining keeps her warm while out paddling in the sea

Return

2.5% Return rate 87% Fixable by listing

Size-Overall74%█▇▆█▇▇

Inaccurate sizing very large

Not true sizing way too big

they do come up a size bigger

Width5%▁▇▆▃█▇
Feet Fit5%▇▃█▃██
Color2%▁▃█▁▁▁
Comfort-Overall2%█▇█▆▁▅

FAQ

Common Wellies Size 3 questions

Answered from the same tracked data.