wellies size 3
Skip itSoft demand (-56.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good881.55avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good£6.65–£27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.01avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£37K£37K/yr · 78K searches
Growth
Bad-56.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wellies size 3 is a £37K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
wellies size 3 market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £33K–£39K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 77%
- Out of stock
- 12.0%
- Avg brand age
- 48 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
36
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
10%
Top 20: 27%
Open market
38%
- Shoe Zone15%
- Mountain Warehouse13%
- DREAM PAIRS12%
- A2Z 4 Kids10%
- Savage Island6%
- NorthSole5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -56.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 13.8×
Top wellies size 3 search terms
- girls wellies size 221K/yr
- boys wellies size 1216K/yr
- boys wellies size 1117K/yr
- girls wellies size 1114K/yr
- boys wellies size 910K/yr
Top wellies size 3 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mountain Warehouse Plain Kids Wellies - Waterproof Soft Jersey Lined Wellington Boots Gripped Sole Boys & Girls - Spring Summer Rain School Outdoors Berry Junior Shoe Size 3
Mountain Warehouse£13.134.6★2,230 rev
Mountain Warehouse Plain Kids Wellies - Waterproof Soft Jersey Lined Wellington Boots Gripped Sole Boys & Girls - Spring Summer Rain School Outdoors Navy Kids Shoe Size 11
Mountain Warehouse£12.044.6★2,230 rev
Shoe Zone - Girls Multi Glitter Striped Welly - Size 2 UK - Multicolour
Shoe Zone£8.684.7★52 rev
Shoe Zone - Girls Multi Rainbow Mermaid Glitter Welly - Size 11 Child UK - Multicolour
Shoe Zone£9.494.6★771 rev
Harry Bear Girls Wellies Animal Print Pink Size 11
Harry Bear£14.184.6★129 rev
Newest
by launch date
Savage Island Kids Rubber Wellington Boots Boys & Girls Waterproof Rain Boots with Adjustable Gusset Toddler & Childrens Unisex Wellies
Savage Island£11.6022 rev
Shoe Zone - Girls Multi Glitter Striped Welly - Size 2 UK - Multicolour
Shoe Zone£8.6852 rev
Shoe Zone - Girls Blue Glitter Unicorn & Rainbows Welly - Size 11 Child UK - Blue
Shoe Zone£8.4869 rev
A2Z 4 Kids Girls Rainbow Cloud Waterproof Wellington Boots
A2Z 4 Kids£9.0531 rev
A2Z 4 Kids Girls Rainbow Cloud Waterproof Wellington Boots
A2Z 4 Kids£8.3731 rev
Trending
90-day click momentumMountain Warehouse Plain Kids Wellies - Waterproof Soft Jersey Lined Wellington Boots Gripped Sole Boys & Girls - Spring Summer Rain School Outdoors Berry Junior Shoe Size 3
Mountain Warehouse£13.134.6★
A2Z 4 Kids Girls Rainbow Cloud Waterproof Wellington Boots
A2Z 4 Kids£9.054.8★
Greentiming Kids Wellies for Girls Boys Light Up Glitter Waterproof Wellington Boots with Easy on Handles Toddler Wellies Size 7 UK Child Starry Sky
Greentiming£13.704.5★
Mountain Warehouse Plain Kids Wellies - Waterproof Soft Jersey Lined Wellington Boots Gripped Sole Boys & Girls - Spring Summer Rain School Outdoors Purple Kids Shoe Size 12
Mountain Warehouse£13.494.6★
Savage Island Kids Rubber Wellington Boots Boys & Girls Waterproof Rain Boots with Adjustable Gusset Toddler & Childrens Unisex Wellies
Savage Island£11.604.7★
What buyers say about wellies size 3
What buyers praise and complain about, mined from review topics.What buyers love
“worth the price”
“Fit is perfect”
“Excellent boots”
“Really good and comfortable”
“Lovely and warm with the fleece lining”
“Perfect kids wellies, durable and worth the money”
“Waterproof good looking”
“easy to put on”
“Nice and sturdy”
“Great fun as they light up”
What buyers complain about
“Inaccurate sizing very large”
“The type of plastic used smelled very strongly of herbs”
“too tight around the ankle”
“VERY hard to get on”
“Not worth the price”
“He only had them for about 2 months. and they are not his primary shoes”
“I would not buy again nor recommend as they were expensive and bad quality”
Top return reasons
Common questions
- Is wellies size 3 profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 212 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -56.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the wellies size 3 niche?
- 34 brands and 36 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in wellies size 3?
- Top complaints mined from reviews: Size-Overall, Smell, Ankle Support. The return rate is 2.5%.
- When does demand for wellies size 3 peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 13.8× the quietest.
- What does it cost to enter the wellies size 3 niche?
- Listings span £6.65–£27.05; the average listing price is £13.01 (sweet spot $15–$100). The average incumbent carries 882 reviews — the moat a new listing must climb.