Wellies Size 3
FailDemand is soft, at -56.8% this quarter, so Wellies Size 3 is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £37K/yr78K searches / yr
- 90-day growth
- -56.8%search demand this quarter
- Competition
- 10%top-5 click share · 34 brands · 36 sellers
Flapen Score
Wellies Size 3 against its category
The dotted line is the Fashion average. Past it, Wellies Size 3 is stronger. Inside it, weaker.
Market
The Wellies Size 3 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wellies Size 3 78K times last year and spent an estimated £37K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -56.8%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £37Ka year
- Peak month
- September13.8× the quietest month
- Top search term
- girls wellies size 221K searches a year
02 · Price
A sale here is worth £13.01.
Listings sell for £13.01 on average, from £6.65 to £27.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.01 that is £0 to £1K a year per listing.
- Average price
- £13.01under the $15 to $100 sweet spot
- Price range
- £6.65–£27.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #57 within Boys. It carries 882 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 69%
- Out of stock, average day
- 12.0%
- Average rank
- #57in Boys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 882per listing
- Listings tracked
- 212
04 · Newcomers
Amazon counts 0 of last year's 28 launches as successful.
28 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 28
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Wellies Size 3 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mountain Warehouse Plain Kids Wellies - Waterproof Soft Jersey Lined Wellington Boots Gripped Sole Boys & Girls - Spring Summer Rain School Outdoors Berry Junior Shoe Size 3
- Price
- £13.13
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 4y ago

Mountain Warehouse Plain Kids Wellies - Waterproof Soft Jersey Lined Wellington Boots Gripped Sole Boys & Girls - Spring Summer Rain School Outdoors Navy Kids Shoe Size 11
- Price
- £12.04
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 7y ago

Shoe Zone - Girls Multi Glitter Striped Welly - Size 2 UK - Multicolour
- Price
- £8.68
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 11mo ago

Shoe Zone - Girls Multi Rainbow Mermaid Glitter Welly - Size 11 Child UK - Multicolour
- Price
- £9.49
- Rating
- 4.6/5
- Reviews
- 771
- Age
- 3y ago

Harry Bear Girls Wellies Animal Print Pink Size 11
- Price
- £14.18
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 3y ago
Trending
90-day click momentum
Mountain Warehouse Plain Kids Wellies - Waterproof Soft Jersey Lined Wellington Boots Gripped Sole Boys & Girls - Spring Summer Rain School Outdoors Berry Junior Shoe Size 3
- Price
- £13.13
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 4y ago

A2Z 4 Kids Girls Rainbow Cloud Waterproof Wellington Boots
- Price
- £9.05
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago

Greentiming Kids Wellies for Girls Boys Light Up Glitter Waterproof Wellington Boots with Easy on Handles Toddler Wellies Size 7 UK Child Starry Sky
- Price
- £13.70
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 2y ago

Mountain Warehouse Plain Kids Wellies - Waterproof Soft Jersey Lined Wellington Boots Gripped Sole Boys & Girls - Spring Summer Rain School Outdoors Purple Kids Shoe Size 12
- Price
- £13.49
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 7y ago

Savage Island Kids Rubber Wellington Boots Boys & Girls Waterproof Rain Boots with Adjustable Gusset Toddler & Childrens Unisex Wellies
- Price
- £11.60
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 9mo ago
Newest
by launch date
Savage Island Kids Rubber Wellington Boots Boys & Girls Waterproof Rain Boots with Adjustable Gusset Toddler & Childrens Unisex Wellies
- Price
- £11.60
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 9mo ago

Shoe Zone - Girls Multi Glitter Striped Welly - Size 2 UK - Multicolour
- Price
- £8.68
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 11mo ago

Shoe Zone - Girls Blue Glitter Unicorn & Rainbows Welly - Size 11 Child UK - Blue
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 11mo ago

A2Z 4 Kids Girls Rainbow Cloud Waterproof Wellington Boots
- Price
- £9.05
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago

A2Z 4 Kids Girls Rainbow Cloud Waterproof Wellington Boots
- Price
- £8.37
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 10% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
36
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
10%
Top 20: 27%
Open market
38%
- Shoe Zone15%
- Mountain Warehouse13%
- DREAM PAIRS12%
- A2Z 4 Kids10%
- Savage Island6%
- NorthSole5%
Demand
Wellies Size 3 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 13.8×
Search terms
Top Wellies Size 3 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- girls wellies size 221K/yr
- boys wellies size 1216K/yr
- boys wellies size 1117K/yr
- girls wellies size 1114K/yr
- boys wellies size 910K/yr
Reviews and returns
What reviews say buyers love and hate about Wellies Size 3
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Inaccurate sizing very large
Not true sizing way too big
they do come up a size bigger
The type of plastic used smelled very strongly of herbs
too tight around the ankle
VERY hard to get on
Hard to get on
Not worth the price
Love
worth the price
Good value for money
Excellent price
Fit is perfect
Generous size and nice boot
Great wellies perfect fit
Excellent boots
Great quality
Well made
Really good and comfortable
they seem to be comfortable on him
Great comfy wellies
Lovely and warm with the fleece lining
They are better with the liner in though especially for cooler days
The lining keeps her warm while out paddling in the sea
Return
2.5% Return rate 87% Fixable by listing
Inaccurate sizing very large
Not true sizing way too big
they do come up a size bigger
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wellies Size 3 questions
Answered from the same tracked data.









