Wellies

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £529K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-55.0%

Conversion, latest week

1.0%

Market size, estimated

£529Ka year

Peak month

October6.5× the quietest month

Top search term

wellies421K searches a year

Listings sell for £21.87 on average, from £8.06 to £113.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £21.87 that is £0 to £2K a year per listing.

Average price

£21.87inside the $15 to $100 sweet spot

Price range

£8.06–£113.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

4.5%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #176 within Boys. It carries 1,570 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

83%

Out of stock, average day

11.0%

Average rank

#176in Boys

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,570per listing

Listings tracked

212

79 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

79

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months