Wellies
Wellies shows a fragmented shelf (top 5 take 12% of clicks), but soft demand (-55.0% this quarter) keeps it on the watch list.
Flapen Score
Is Wellies profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wellies is a £529K/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Wellies: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -55.0% over the last 90 days and 1.0% of searches end in a purchase.
£529K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 212 products
Top Wellies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.73
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago
FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.98
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago
DREAM PAIRS Wellington Boots Women and Men Ankle Ladies Wellies Short Chelsea Booties Waterproof Rain Boots SDRB2201W-E Navy 6 UK/39 (EUR)
- Price
- £14.64
- Rating
- 4.4/5
- Reviews
- 5,945
- Age
- 4y ago
Mountain Warehouse Splash Womens Wellies - Waterproof Ladies Wellington Boots Textile Lined Sturdy Grip - Ideal for Spring Summer Festivals Garden Walking Dark Blue Adult Shoe Size 5
- Price
- £16.68
- Rating
- 4.4/5
- Reviews
- 1,175
- Age
- 6y ago
DREAM PAIRS Women Wellington and Wellies Outdoor and Waterproof Rain Boots Comfort Dog-Walking Shoes in Garden and Camping Size 4.5 Black DWEMRB2506
- Price
- £13.55
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 1y ago
Trending
90-day click momentum
Amazon Essentials Womens Waterproof Tall Wellington Boots Navy 7 UK
- Price
- £15.64
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 3mo ago
Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £30.99
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago
Jollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)
- Price
- £39.83
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 10mo ago
Amazon Essentials Womens Waterproof Tall Wellington Boots Black 4.5 UK
- Price
- £15.41
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 3mo ago
FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.73
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago
Newest
by launch dateAmazon Essentials Womens Waterproof Tall Wellington Boots Navy 7 UK
- Price
- £15.64
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 3mo ago
Amazon Essentials Womens Waterproof Tall Wellington Boots Black 4.5 UK
- Price
- £15.41
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 3mo ago
FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.73
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago
FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.98
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago
FOGOIN Wellies Boots Women Wellington Ankle Chelsea Waterproof Wide Anti Slip Rain Boots Outdoors Garden Walking
- Price
- £20.87
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
Brands
39 falling
Sellers
110
Top-5 brand share
63%
Top 20: 94%
Top-5 click share
12%
Top 20: 33%
Open market
33%
- DREAM PAIRS19%
- DRECAGE16%
- FOGOIN12%
- Jollywalk9%
- DUNLOP6%
- Amazon Essentials5%
Wellies demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Top Wellies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wellies421K/yr
- wellies women510K/yr
- womens wellies183K/yr
- wellington boots women167K/yr
- ankle wellies women161K/yr
- wellington boots109K/yr
- welly boots61K/yr
- short wellies women98K/yr
- ladies wellies88K/yr
- ankle wellies69K/yr
What reviews say buyers love and hate about Wellies
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Comfortable fit”
“These are a big fit”
“Good value for money”
“Brilliant quality”
“totally waterproof”
What buyers complain about
64% of reviews“Quite baggy”
“hers fell apart”
“Me i have not been able to use”
“Not comfortable”
“now no longer waterproof”
Wellies return rate & reasons
Why buyers send it back, as a share of all return requests.
4.5%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wellies questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
