Wedding Dress

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+14.5%

Conversion, latest week

0.1%

Market size, estimated

£70Ka year

Peak month

December2.3× the quietest month

Top search term

prom dress405K searches a year

Listings sell for £35.52 on average, from £8.16 to £136.79. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £35.52 that is £0 to £4K a year per listing.

Average price

£35.52inside the $15 to $100 sweet spot

Price range

£8.16–£136.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£4K

Returns

10.7%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #230 within Dresses. It carries 917 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

87%

Out of stock, average day

4.3%

Average rank

#230in Dresses

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

917per listing

Listings tracked

178

73 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

73

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months