Wax Jacket Reproofing

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -66.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

-66.9%

Conversion, latest week

13.1%

Market size, estimated

£168Ka year

Peak month

November7.7× the quietest month

Top search term

barbour wax58K searches a year

Listings sell for £17.08 on average, from £4.55 to £32.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £17.08 that is £4K to £9K a year per listing.

Average price

£17.08inside the $15 to $100 sweet spot

Price range

£4.55–£32.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£4K–£9K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Coats, Jackets & Gilets. It carries 1,165 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

71%

Out of stock, average day

0.0%

Average rank

#89in Coats, Jackets & Gilets

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,165per listing

Listings tracked

7

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

87 months