How competitive is the Wax Jacket Reproofing niche on Amazon United Kingdom?

4 brands and 40 sellers compete in Wax Jacket Reproofing on Amazon United Kingdom. The top 5 Wax Jacket Reproofing products take 92% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Wax Jacket Reproofing?

Wax Jacket Reproofing buyers on Amazon United Kingdom complain most about Heating, Size-Overall, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Wax Jacket Reproofing niche?

Wax Jacket Reproofing sells for £17.08 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.55–£32.33. The average incumbent carries 1,165 reviews — the moat a new listing must climb.

Wax Jacket Reproofing

soft demand (-66.9% this quarter) — Wax Jacket Reproofing doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Wax Jacket Reproofing profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wax Jacket Reproofing is a £168K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Wax Jacket Reproofing: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -66.9% over the last 90 days and 13.1% of searches end in a purchase.

£168K

revenue / yr

Units sold / yr5K

Search volume / yr-66.9%75K

Conversion rate13.1%

Avg price£17.08

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 40

Top-5 product click share92%

Open market0%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Wax Jacket Reproofing products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Walker and Hawkes - Original Wax Cotton Dressing Reproof Protection for Clothing/Jackets - 500ml

Price: £14.40
Rating: 4.5/5
Reviews: 464
Age: 3y ago

WALKER AND HAWKES - Original Wax Cotton Dressing Reproof protection for Clothing/Jackets - 35g

Price: £4.55
Rating: 4.5/5
Reviews: 464
Age: 3y ago

Barbour Family size Thornproof Dressing

Price: £32.33
Rating: 4.3/5
Reviews: 134
Age: 3y ago

Barbour Wax for Coats and Clothes Anti-Tear and Waterproof 200 ml

Price: £19.84
Rating: 4.7/5
Reviews: 5,403
Age: 5y ago

Grangers Wax Cotton Dressing | 180g | This easy-to-apply waterproofs all waxed clothing Neutral

Price: £9.81
Rating: 4.6/5
Reviews: 859
Age: 3y ago

Newest

by launch date

Grangers Wax Cotton Dressing | 180g | This easy-to-apply waterproofs all waxed clothing Neutral

Price: £9.81
Rating: 4.6/5
Reviews: 859
Age: 3y ago

Barbour Family size Thornproof Dressing

Price: £32.33
Rating: 4.3/5
Reviews: 134
Age: 3y ago

Walker and Hawkes - Original Wax Cotton Dressing Reproof Protection for Clothing/Jackets - 500ml

Price: £14.40
Rating: 4.5/5
Reviews: 464
Age: 3y ago

WALKER AND HAWKES - Original Wax Cotton Dressing Reproof protection for Clothing/Jackets - 35g

Price: £4.55
Rating: 4.5/5
Reviews: 464
Age: 3y ago

Barbour Wax for Coats and Clothes Anti-Tear and Waterproof 200 ml

Price: £19.84
Rating: 4.7/5
Reviews: 5,403
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

WALKER AND HAWKES46%
Barbour41%
Granger's9%
Trilanco3%

Wax Jacket Reproofing demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR13.1%Products7Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,165Avg BSR#89

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Top Wax Jacket Reproofing search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

barbour wax58K/yr -64.7%6.3% conv.
barbour wax thornproof dressing14K/yr -76.9%6.3% conv.
wax for barbour jacket3K/yr -52.1%8.3% conv.

What reviews say buyers love and hate about Wax Jacket Reproofing

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Quality-Overall35%

“Good product, does what it says on the tin”

Ease Of Use19%

“Easy to use”

Advertised Vs Actual Product10%

“Honest, it was way better than I expected”

Value For Money8%

“the can is a lot cheaper”

Size-Overall4%

“Good size”

What buyers complain about

61% of reviews

Heating25%

“This treatment has a higher melting point that the Barbour so it doesn't melt easily making it difficult to apply”

Size-Overall14%

“Small”

Adhesion/Stickiness7%

“it can end up sticky”

Smell5%

“Has a petrol like smell for a bit after”

Advertised Vs Actual Product4%

“Doesn't Do what it says on the tin”

Wax Jacket Reproofing return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

50%

2Ease Of Use

25%

3Leak-Proof

13%

4Size-Overall

5Value For Money

Common Wax Jacket Reproofing questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wax Jacket Reproofing 40/100 on Amazon United Kingdom — Skip it. The niche generates £168K/yr across 7 tracked products. Search demand moved -66.9% over the last 90 days.