wax jacket reproofing
Skip itSoft demand (-66.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.08avg listing price — sweet spot $15–$100
Price range
Good£4.55–£32.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,164.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£168K£168K/yr · 75K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-66.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wax jacket reproofing is a £168K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
wax jacket reproofing market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £68K–£85K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- WALKER AND HAWKES46%
- Barbour41%
- Granger's9%
- Trilanco3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -66.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×
Top wax jacket reproofing search terms
- barbour wax58K/yr
- barbour wax thornproof dressing14K/yr
- wax for barbour jacket3K/yr
Top wax jacket reproofing products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walker and Hawkes - Original Wax Cotton Dressing Reproof Protection for Clothing/Jackets - 500ml
WALKER AND HAWKES£14.404.5★464 rev
WALKER AND HAWKES - Original Wax Cotton Dressing Reproof protection for Clothing/Jackets - 35g
WALKER AND HAWKES£4.554.5★464 rev
Barbour Family size Thornproof Dressing
Barbour£32.334.3★134 rev
Barbour Wax for Coats and Clothes Anti-Tear and Waterproof 200 ml
Barbour£19.844.7★5,403 rev
Grangers Wax Cotton Dressing | 180g | This easy-to-apply waterproofs all waxed clothing Neutral
Granger's£9.814.6★859 rev
Newest
by launch dateGrangers Wax Cotton Dressing | 180g | This easy-to-apply waterproofs all waxed clothing Neutral
Granger's£9.81859 rev
Barbour Family size Thornproof Dressing
Barbour£32.33134 rev
Walker and Hawkes - Original Wax Cotton Dressing Reproof Protection for Clothing/Jackets - 500ml
WALKER AND HAWKES£14.40464 rev
WALKER AND HAWKES - Original Wax Cotton Dressing Reproof protection for Clothing/Jackets - 35g
WALKER AND HAWKES£4.55464 rev
Barbour Wax for Coats and Clothes Anti-Tear and Waterproof 200 ml
Barbour£19.845,403 rev
Trending
90-day click momentumWalker and Hawkes - Original Wax Cotton Dressing Reproof Protection for Clothing/Jackets - 500ml
WALKER AND HAWKES£14.404.5★
WALKER AND HAWKES - Original Wax Cotton Dressing Reproof protection for Clothing/Jackets - 35g
WALKER AND HAWKES£4.554.5★
Barbour Wax for Coats and Clothes Anti-Tear and Waterproof 200 ml
Barbour£19.844.7★
Barbour Family size Thornproof Dressing
Barbour£32.334.3★
Grangers Wax Cotton Dressing | 180g | This easy-to-apply waterproofs all waxed clothing Neutral
Granger's£9.814.6★
What buyers say about wax jacket reproofing
What buyers praise and complain about, mined from review topics.What buyers love
“Good product, does what it says on the tin”
“Easy to use”
“Honest, it was way better than I expected”
“the can is a lot cheaper”
“Good size”
“Hair dryer finish essential though in winter”
“Seemed to work well”
“Easy to spread evenly”
“Looks like new now”
“You dint have to heat it up like others”
What buyers complain about
“This treatment has a higher melting point that the Barbour so it doesn't melt easily making it difficult to apply”
“Small”
“it can end up sticky”
“Has a petrol like smell for a bit after”
“Doesn't Do what it says on the tin”
“I can't vouch for its effectiveness as a waterproofer”
“I was initially worried as it looked patchy however that isn't how it dried”
Top return reasons
Common questions
- Is wax jacket reproofing profitable to sell on Amazon United Kingdom?
- The niche generates £168K/yr across 7 tracked products. 90-day search growth is -66.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the wax jacket reproofing niche?
- 4 brands and 40 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wax jacket reproofing?
- Top complaints mined from reviews: Heating, Size-Overall, Adhesion/Stickiness. The return rate is 0.4%.
- When does demand for wax jacket reproofing peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.7× the quietest.
- What does it cost to enter the wax jacket reproofing niche?
- Listings span £4.55–£32.33; the average listing price is £17.08 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.