Wax Jacket Reproofing

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -66.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

-66.9%

Conversion, latest week

13.1%

Market size, estimated

£168Ka year

Peak month

November7.7× the quietest month

Top search term

barbour wax58K searches a year

Listings sell for £17.08 on average, from £4.55 to £32.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £17.08 that is £4K to £9K a year per listing.

Average price

£17.08inside the $15 to $100 sweet spot

Price range

£4.55–£32.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£4K–£9K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Coats, Jackets & Gilets. It carries 1,165 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

71%

Out of stock, average day

0.0%

Average rank

#89in Coats, Jackets & Gilets

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,165per listing

Listings tracked

7

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

87 months