Waterproofs

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

-31.0%

Conversion, latest week

0.8%

Market size, estimated

£34Ka year

Top search term

waterproofs39K searches a year

Listings sell for £20.57 on average, from £4.37 to £70.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.57 that is £0 to £2K a year per listing.

Average price

£20.57inside the $15 to $100 sweet spot

Price range

£4.37–£70.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #110 within Snow & Rainwear. It carries 1,626 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

77%

Out of stock, average day

1.1%

Average rank

#110in Snow & Rainwear

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,626per listing

Listings tracked

48

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months