waterproofs
Worth a lookShows beatable incumbent ratings (4.1★), but a small market ($34K/yr) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£20.57avg listing price — sweet spot $15–$100
Price range
Great£4.37–£70.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Okay1,626.48avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 211K searches
According to Flapen's Amazon United Kingdom niche tracking, waterproofs is a £34K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
waterproofs market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £31K–£41K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 77%
- Out of stock
- 1.1%
- Avg brand age
- 51 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
67
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
34%
Top 20: 70%
Open market
39%
- Scruffs16%
- QUANYONG12%
- Result11%
- Outdoor Ventures10%
- Foxelli7%
- WCBDUT6%
Demand
Weekly Amazon search volume, last 36 weeks — -31.0% search growth over the last 90 days.Top waterproofs search terms
- waterproofs39K/yr
- waterproof jacket and trousers25K/yr
- waterproof suit22K/yr
- waterproof set13K/yr
- waterproofs men18K/yr
- waterproof clothing14K/yr
- mens waterproofs17K/yr
- waterproof suits for men18K/yr
- water proof8K/yr
- waterproof jacket and trousers men10K/yr
Top waterproofs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scruffs T54559 2-Piece Waterproof Suit Black L
Scruffs£16.654.0★311 rev
Result Mens Heavyweight Waterproof Rain Suit (Jacket & Trouser Suit) (M) (Black)
Result£12.244.1★7,004 rev
Outdoor Ventures Mens Packable Rain Suit Lightweight Rainwear Waterproof Jacket and Trouser Set for Riding Hiking Fishing Camping Black-Unlined 2XL
Outdoor Ventures£31.614.2★49 rev
Rain Suit for Men Women Ultra-Lite Waterproof Rain Coat (Jacket + Trousers) Sets Windproof Hooded Rain Gear Work wear (Black XL)
QUANYONG£16.773.3★70 rev
WENNEWU Mens Tactical Softshell Suit Fleece-Lined Jacket and Trousers Set
WENNEWU£41.203.9★153 rev
Newest
by launch date
IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XL)
IndustraCare£4.3760 rev
WRAP ME Waterproof Socks for Men Warm Thick Waterproof Outdoor Socks Breathable Cushion with Merino Wool - Extra Warm Comfortable for Cold Damp Weather - Ideal for Hiking Running & Outdoor
WRAP ME£15.32344 rev
2 Piece Adults Unisex Waterproof Rain Suit Set Jacket Trousers Lightweight S-4XL (BLACK XL)
Style It Up£10.92267 rev
Outdoor Ventures Mens Packable Rain Suit Lightweight Rainwear Waterproof Jacket and Trouser Set for Riding Hiking Fishing Camping Black-Unlined 2XL
Outdoor Ventures£31.6149 rev
Outdoor Ventures Mens Packable Rain Suit Lightweight Rainwear Waterproof Jacket and Trouser Set for Riding Hiking Fishing Camping Black-Unlined L
Outdoor Ventures£31.4549 rev
Trending
90-day click momentum
Arctic Storm Waterproof Rain Suit Hooded Jacket & Trousers Set Black
Arctic Storm£12.244.2★
DRY KIDS jacket and trouser set navy blue 11/12yrs
DRY KIDS£24.534.6★
WENNEWU Mens Tactical Softshell Suit Fleece-Lined Jacket and Trousers Set
WENNEWU£41.203.9★
Aolegoo 6 Pack Ponchos Waterproof with Sleeves and Drawstring Hood Thickened Portable Adult Disposable Waterproof Poncho Ideal for Festival Waterproofing Camping Theme Parks
Aolegoo£7.754.3★
IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XL)
IndustraCare£4.374.2★
What buyers say about waterproofs
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Strong durable waterproof material”
“Sizing is large”
“Amazing value”
“Does the job”
“Very good lite weight”
“for the job I do this is great it kept my inner clothes dry as anything”
“perfect fit and comfortable to wear in the current cold weather”
“VERY USEFUL”
“Good, comfortable”
What buyers complain about
“The sizes are very different”
“Poor quality”
“n. Rubbish waste of money they don't keep water out”
“Its like a polythene bag very bad product quality”
“very thin”
“Very flimsy and no zip at the ankles so it is extremely difficult to put these trousers on over a pair of boots”
“Not worth it”
“Thin and rip easily”
“Not very comfortable”
“No good for long walks”
Top return reasons
Common questions
- Is waterproofs profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 48 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the waterproofs niche?
- 28 brands and 67 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in waterproofs?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 2.2%.
- What does it cost to enter the waterproofs niche?
- Listings span £4.37–£70.79; the average listing price is £20.57 (sweet spot $15–$100). The average incumbent carries 1,626 reviews — the moat a new listing must climb.