Waterproofs
Waterproofs shows beatable incumbent ratings (4.1★), but a small market ($34K/yr) keeps it on the watch list.
Flapen Score
Is Waterproofs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Waterproofs is a £34K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 51/100.
Waterproofs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -31.0% over the last 90 days and 0.8% of searches end in a purchase.
£34K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 48 products
Top Waterproofs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Scruffs T54559 2-Piece Waterproof Suit Black L
- Price
- £16.65
- Rating
- 4.0/5
- Reviews
- 311
- Age
- 7y ago
Result Mens Heavyweight Waterproof Rain Suit (Jacket & Trouser Suit) (M) (Black)
- Price
- £12.24
- Rating
- 4.1/5
- Reviews
- 7,004
- Age
- 5y ago
Outdoor Ventures Mens Packable Rain Suit Lightweight Rainwear Waterproof Jacket and Trouser Set for Riding Hiking Fishing Camping Black-Unlined 2XL
- Price
- £31.61
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 2y ago
Rain Suit for Men Women Ultra-Lite Waterproof Rain Coat (Jacket + Trousers) Sets Windproof Hooded Rain Gear Work wear (Black XL)
- Price
- £16.77
- Rating
- 3.3/5
- Reviews
- 70
- Age
- 5y ago
WENNEWU Mens Tactical Softshell Suit Fleece-Lined Jacket and Trousers Set
- Price
- £41.20
- Rating
- 3.9/5
- Reviews
- 153
- Age
- 2y ago
Trending
90-day click momentum
Arctic Storm Waterproof Rain Suit Hooded Jacket & Trousers Set Black
- Price
- £12.24
- Rating
- 4.2/5
- Reviews
- 283
- Age
- 13y ago
DRY KIDS jacket and trouser set navy blue 11/12yrs
- Price
- £24.53
- Rating
- 4.6/5
- Reviews
- 1,713
- Age
- 10y ago
WENNEWU Mens Tactical Softshell Suit Fleece-Lined Jacket and Trousers Set
- Price
- £41.20
- Rating
- 3.9/5
- Reviews
- 153
- Age
- 2y ago
Aolegoo 6 Pack Ponchos Waterproof with Sleeves and Drawstring Hood Thickened Portable Adult Disposable Waterproof Poncho Ideal for Festival Waterproofing Camping Theme Parks
- Price
- £7.75
- Rating
- 4.3/5
- Reviews
- 916
- Age
- 4y ago
IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XL)
- Price
- £4.37
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago
Newest
by launch dateIndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XL)
- Price
- £4.37
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago
WRAP ME Waterproof Socks for Men Warm Thick Waterproof Outdoor Socks Breathable Cushion with Merino Wool - Extra Warm Comfortable for Cold Damp Weather - Ideal for Hiking Running & Outdoor
- Price
- £15.32
- Rating
- 4.3/5
- Reviews
- 344
- Age
- 1y ago
2 Piece Adults Unisex Waterproof Rain Suit Set Jacket Trousers Lightweight S-4XL (BLACK XL)
- Price
- £10.92
- Rating
- 4.0/5
- Reviews
- 267
- Age
- 2y ago
Outdoor Ventures Mens Packable Rain Suit Lightweight Rainwear Waterproof Jacket and Trouser Set for Riding Hiking Fishing Camping Black-Unlined 2XL
- Price
- £31.61
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 2y ago
Outdoor Ventures Mens Packable Rain Suit Lightweight Rainwear Waterproof Jacket and Trouser Set for Riding Hiking Fishing Camping Black-Unlined L
- Price
- £31.45
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
28 falling
Sellers
67
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
34%
Top 20: 70%
Open market
39%
- Scruffs16%
- QUANYONG12%
- Result11%
- Outdoor Ventures10%
- Foxelli7%
- WCBDUT6%
Waterproofs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Waterproofs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waterproofs39K/yr
- waterproof jacket and trousers25K/yr
- waterproof suit22K/yr
- waterproof set13K/yr
- waterproofs men18K/yr
- waterproof clothing14K/yr
- mens waterproofs17K/yr
- waterproof suits for men18K/yr
- water proof8K/yr
- waterproof jacket and trousers men10K/yr
What reviews say buyers love and hate about Waterproofs
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Good quality”
“Strong durable waterproof material”
“Sizing is large”
“Amazing value”
“Does the job”
What buyers complain about
76% of reviews“The sizes are very different”
“Poor quality”
“n. Rubbish waste of money they don't keep water out”
“Its like a polythene bag very bad product quality”
“very thin”
Waterproofs return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Waterproofs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
