Is waterproof trousers womens profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 119 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (48/100).

How competitive is the waterproof trousers womens niche?

31 brands and 93 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in waterproof trousers womens?

Top complaints mined from reviews: Size-Overall, Water Resistance, Zipper Quality. The return rate is 8.7% — above our launch gate.

When does demand for waterproof trousers womens peak?

Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.

What does it cost to enter the waterproof trousers womens niche?

Listings span £8.16–£42.32; the average listing price is £22.33 (sweet spot $15–$100). The average incumbent carries 1,484 reviews — the moat a new listing must climb.

waterproof trousers womens

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Great£22.33

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Great£8.16–£42.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,484.18

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Market size

Bad£59K

£59K/yr · 346K searches

Returns

Bad8.7%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United Kingdom niche tracking, waterproof trousers womens is a £59K/yr Amazon United Kingdom market (346K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

waterproof trousers womens market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £33K–£45K; units × avg price
Conversion rate: 0.8%
Avg BSR: #104
Page quality: 0%
Prime: 99%
Sponsored: 87%
Out of stock: 7.3%
Avg brand age: 46 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

20%

Top 20: 45%

Open market

42%

baleaf18%
mosingle17%
ZENGVEE8%
Craghoppers5%
Trespass5%
RevolutionRace5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Open Trend

Top waterproof trousers womens search terms

hiking trousers women65K/yr +1.3%0.3% conv.
walking trousers for women63K/yr -11.1%0.5% conv.
womens walking trousers63K/yr -17.4%0.4% conv.
womens hiking trousers33K/yr -0.4%0.4% conv.
ladies walking trousers25K/yr -18.6%0.2% conv.
hiking pants women11K/yr +23.5%0.1% conv.
walking trousers for women uk15K/yr -23.9%0.2% conv.
walking trousers women11K/yr +1.7%0.3% conv.
waterproof hiking trousers women10K/yr -13.2%0.9% conv.
womens outdoor trousers9K/yr -39.4%0.1% conv.

All search terms

Top waterproof trousers womens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

baleaf Womens Walking Trousers Lightweight Quick Dry Water-Resistant Hiking Cargo Pants with Zip Pockets UPF 50+ UV Protection Black M

baleaf£20.284.3★19,218 rev

baleaf Womens Walking Trousers Lightweight Quick Dry Water-Resistant Hiking Cargo Pants with Zip Pockets UPF 50+ UV Protection Black L

baleaf£20.554.3★19,218 rev

ZENGVEE Womens Walking Trousers for Zip Pockets Water Resistant Trousers Womens Waterproof Lightweight Quick Dry Safari Travel Work Casual Golf -C9330-Black-L

ZENGVEE£15.734.2★144 rev

mosingle Womens Walking Trousers Cargo Pants Quick Dry UPF 50 Travel Golf Pants Lightweight Camping Work Pants Zipper Pockets #6608-Black-XL

mosingle£24.124.4★291 rev

Craghoppers Womens Mimas Walking Trousers DofE Award Approved Outdoor Pants 10 Black

Craghoppers£17.614.0★35 rev

Newest

by launch date

MoFiz Womens Walking Trousers Waterproof Hiking Trousers for Laidies Lightweight Quick Dry UPF 50 Cargo Pants with Zip Pockets for Outdoor Sports Khaki XL

MoFiz£27.797 rev

5mo ago

baleaf Womens Trousers Hiking Walking Water Resistant Lightweight Quick Dry Cargo Pants with Zip Pockets UPF 50+ UV Protection Black XL

baleaf£23.1424 rev

7mo ago

LUWELL PRO Cargo Trousers Joggers for Women UK Jogging Bottoms Sweat Pants Ladies Lightweight Breathable Quick Dry with Pockets for Work Walking Outdoor Sports Daily CasualC9370 Black L

LUWELL PRO£18.8438 rev

9mo ago

ZENGVEE Womens Walking Trousers for Zip Pockets Water Resistant Trousers Womens Waterproof Lightweight Quick Dry Safari Travel Work Casual Golf -C9330-Black-L

ZENGVEE£15.73144 rev

1y ago

ZENGVEE Womens Walking Trousers for Zip Pockets Water Resistant Trousers Womens Waterproof Lightweight Quick Dry Safari Travel Work Casual Golf -C9330-Black-M

ZENGVEE£15.89144 rev

1y ago

What buyers say about waterproof trousers womens

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall17%

“They are very comfortable”

Size-Overall13%

“Great fit”

Quality-Overall11%

“Great quality and comfortable to wear”

Value For Money8%

“worth the money”

Pockets/Compartments6%

“Good amount of pockets”

Weight Light6%

“Trousers are lightweight so perfect for spring”

Water Resistance5%

“Waterproof”

Exercise/Sports Suitability3%

“They are so good for many activities, walking, gym, yoga”

Stretchability/Expandability/Elasticity2%

“They have an elasticated waist”

Hip Fit2%

“have 41 inch hips so I have room in them”

What buyers complain about

Size-Overall29%

“Very large”

Water Resistance11%

“Obviously no longer waterproof”

Zipper Quality7%

“Zip broken”

Length5%

“unfortunately too long”

Material Quality4%

“thin material”

Advertised Vs Actual Product4%

“No mention of this in the listing”

Quality-Overall3%

“rather cheap looking”

Stitch/Finish/Polish2%

“stitching not straight”

Waist Fit2%

“Size up if you want a more roomy waist”

Washability2%

“Not washed well at all”

Top return reasons

Size-Overall40%

Length10%

Material Quality9%

Thigh Fit7%

Thin5%

Waist Fit4%