Skip to content

Waterproof Trousers Womens

weak search conversion (0.8%) — Waterproof Trousers Womens doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 15Growth 19Conversion 10Competition 95Returns 12Price range 79Avg price 93Brand share 82Review moat 50Quality gap 75
This niche Category average

Is Waterproof Trousers Womens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waterproof Trousers Womens is a £59K/yr Amazon United Kingdom market (346K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 48/100.

Waterproof Trousers Womens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.0% over the last 90 days and 0.8% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr2K
Search volume / yr-13.0%346K
Conversion rate0.8%
Avg price£22.33

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers31 · 93
Top-5 product click share20%
Open market47%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 119 products

Sponsored placement87%
New entrants (1y)11· 0 succeeded
Avg rating4.3★
Avg reviews1,484

Top Waterproof Trousers Womens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

93

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

20%

Top 20: 45%

Open market

42%

  • baleaf18%
  • mosingle17%
  • ZENGVEE8%
  • Craghoppers5%
  • Trespass5%
  • RevolutionRace5%

Waterproof Trousers Womens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume346KCVR0.8%Products119Brands31Top 5 Brands53%OOS Rate7.3%Rating4.3★Reviews1,484Avg BSR#104
30K20KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Top Waterproof Trousers Womens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hiking trousers women65K/yr
  • walking trousers for women63K/yr
  • womens walking trousers63K/yr
  • womens hiking trousers33K/yr
  • ladies walking trousers25K/yr
  • hiking pants women11K/yr
  • walking trousers for women uk15K/yr
  • walking trousers women11K/yr
  • waterproof hiking trousers women10K/yr
  • womens outdoor trousers9K/yr

What reviews say buyers love and hate about Waterproof Trousers Womens

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Comfort-Overall17%

They are very comfortable

Size-Overall13%

Great fit

Quality-Overall11%

Great quality and comfortable to wear

Value For Money8%

worth the money

Pockets/Compartments6%

Good amount of pockets

What buyers complain about

69% of reviews
Size-Overall29%

Very large

Water Resistance11%

Obviously no longer waterproof

Zipper Quality7%

Zip broken

Length5%

unfortunately too long

Material Quality4%

thin material

Waterproof Trousers Womens return rate & reasons

Why buyers send it back, as a share of all return requests.

8.7%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Length
10%
3Material Quality
9%
4Thigh Fit
7%
5Thin
5%

Common Waterproof Trousers Womens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Trousers Womens 48/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 119 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -13.0% over the last 90 days.
Search demand for Waterproof Trousers Womens on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 3.1× the quietest.