Waterproof Trousers Kids

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

-28.8%

Conversion, latest week

4.2%

Market size, estimated

£95Ka year

Peak month

September7.1× the quietest month

Top search term

boys waterproof trousers52K searches a year

Listings sell for £10.78 on average, from £5.83 to £24.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.78 that is £0 to £1K a year per listing.

Average price

£10.78under the $15 to $100 sweet spot

Price range

£5.83–£24.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

4.5%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #56 within Boys. It carries 2,393 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

98%

Out of stock, average day

4.7%

Average rank

#56in Boys

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,393per listing

Listings tracked

66

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months