waterproof trousers kids
Skip itSoft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Good£5.83–£24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,393.26avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.78avg listing price — sweet spot $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad£95K£95K/yr · 210K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, waterproof trousers kids is a £95K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
waterproof trousers kids market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £54K–£65K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 4.7%
- Avg brand age
- 44 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
59
Top-5 brand share
74%
Top 20: 98%
Top-5 click share
26%
Top 20: 64%
Open market
23%
- Mountain Warehouse36%
- Regatta19%
- Wetplay8%
- CAMLAKEE6%
- Rainsuit Shop4%
- Smivibe3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 7.1×
Top waterproof trousers kids search terms
- boys waterproof trousers52K/yr
- girls waterproof trousers45K/yr
- waterproof trousers kids 13-14 years6K/yr
- water proof trousers kids17K/yr
- waterproof trousers kids 11-1212K/yr
- waterproof trousers girls9K/yr
- waterproof trousers age 146K/yr
- waterproof trousers boys8K/yr
- waterproof pants kids7K/yr
- childrens waterproof trousers11K/yr
Top waterproof trousers kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mountain Warehouse Pakka Kids Waterproof Over Trousers - Taped Seams Rain Pants Lightweight Rip-Stop Packaway Bag - for Spring Summer Walking Travelling Black Kids Size 9-10 Years
Mountain Warehouse£11.124.5★5,373 rev
Regatta Professional Kids Stormbreak Waterproof Overtrousers Black
Regatta£6.764.2★353 rev
CAMLAKEE Kids Softhell Hiking Trousers Boys Waterproof Outdoor Cargo Pants Walking Jogging Bottoms with Elastic Waist Black UK:12-13 Years (manufacturerss size: 160)
CAMLAKEE£13.644.6★463 rev
Mountain Warehouse Pakka Kids Waterproof Over Trousers - Taped Seams Rain Pants Lightweight Rip-Stop Packaway Bag - for Spring Summer Walking Travelling Purple Teen Size 13 Years
Mountain Warehouse£11.124.5★5,373 rev
Regatta Childrens Kids Stormbreak Waterproof Overtrousers Taped Seams & Lightwiegth - Perfect for Outdoors Walking Hiking & Camping
Regatta£7.574.4★6,386 rev
Newest
by launch date
WUDEUI Waterproof Trousers Kids Lightweight Rain Overtrousers for Boys Girls Mud Proof Rainy Pants with Reflective Strip for Toddler Children Age 3-10 Years School Outdoor Play Pink
WUDEUI£9.7836 rev
Mayoii Kids Waterproof Trousers Boys Girls Lightweight Breathable Rain Pants with Reflective Strips Pink
Mayoii£8.9339 rev
KEREDA Boys Waterproof Trousers Quick Dry Kids Cargo Jogger for Outdoor Regular Fit with Multi-Pockets Elasticated Waistband Drawstring Black Grey Age 7-13
KEREDA£12.2742 rev
KEREDA Boys Waterproof Trousers Quick Dry Kids Cargo Jogger for Outdoor Regular Fit with Multi-Pockets Elasticated Waistband Drawstring Black Grey Age 7-13
KEREDA£11.6942 rev
Smivibe Kids Waterproof Trousers Elastic Waist Rainproof Over Trousers with Snap Ankle Closures Boys Girls Rainwear for School Outdoor Play Black
Smivibe£9.1340 rev
Trending
90-day click momentumRegatta Professional Kids Stormbreak Waterproof Overtrousers Black
Regatta£6.764.2★
Mountain Warehouse Pakka Kids Waterproof Over Trousers - Taped Seams Rain Pants Lightweight Rip-Stop Packaway Bag - for Spring Summer Walking Travelling Bright Pink Kids Size 11-12 Years
Mountain Warehouse£11.084.5★
Wetplay Kids Waterproof Rain Over Trousers Childrens Childs Boys and Girls Rainwear (3-4 Years Black)
Wetplay£9.834.2★
Mountain Warehouse Pakka Kids Waterproof Over Trousers - Taped Seams Rain Pants Lightweight Rip-Stop Packaway Bag - for Spring Summer Walking Travelling Black Kids Size 9-10 Years
Mountain Warehouse£11.124.5★
Regatta Childrens Kids Stormbreak Overtrousers Black
Regatta£7.364.4★
What buyers say about waterproof trousers kids
What buyers praise and complain about, mined from review topics.What buyers love
“These fit perfectly”
“Good quality”
“Water proof”
“Good, comfortable”
“durable material”
“Great value for the price”
“the colour is lovely”
“Easy to carry”
“Lightweight”
“Easy to wash”
What buyers complain about
“NOT WATERPROOF IN THE SLIGHTEST”
“Poor quality”
“Not Durable”
“the stitching is awful”
“Small sizing”
“Waste of money”
“There are no pockets”
“Difficult to get back in the bag after”
“They are not very thick”
“were noticeably long”
Top return reasons
Common questions
- Is waterproof trousers kids profitable to sell on Amazon United Kingdom?
- The niche generates £95K/yr across 66 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the waterproof trousers kids niche?
- 23 brands and 59 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in waterproof trousers kids?
- Top complaints mined from reviews: Water Resistance, Quality-Overall, Durability. The return rate is 4.5%.
- When does demand for waterproof trousers kids peak?
- Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 7.1× the quietest.
- What does it cost to enter the waterproof trousers kids niche?
- Listings span £5.83–£24.53; the average listing price is £10.78 (sweet spot $15–$100). The average incumbent carries 2,393 reviews — the moat a new listing must climb.