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Waterproof Trousers Kids

soft demand (-28.8% this quarter) — Waterproof Trousers Kids doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 24Growth 11Conversion 51Competition 89Returns 32Price range 51Avg price 40Brand share 52Review moat 41Quality gap 65
This niche Category average

Is Waterproof Trousers Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waterproof Trousers Kids is a £95K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 45/100.

Waterproof Trousers Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.8% over the last 90 days and 4.2% of searches end in a purchase.

£95K

revenue / yr

Units sold / yr6K
Search volume / yr-28.8%210K
Conversion rate4.2%
Avg price£10.78

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers23 · 59
Top-5 product click share26%
Open market26%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 66 products

Sponsored placement89%
New entrants (1y)12· 0 succeeded
Avg rating4.4★
Avg reviews2,393

Top Waterproof Trousers Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

59

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

26%

Top 20: 64%

Open market

23%

  • Mountain Warehouse36%
  • Regatta19%
  • Wetplay8%
  • CAMLAKEE6%
  • Rainsuit Shop4%
  • Smivibe3%

Waterproof Trousers Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume210KCVR4.2%Products66Brands23Top 5 Brands74%OOS Rate4.7%Rating4.4★Reviews2,393Avg BSR#56
25K15KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 7.1×

Top Waterproof Trousers Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • boys waterproof trousers52K/yr
  • girls waterproof trousers45K/yr
  • waterproof trousers kids 13-14 years6K/yr
  • water proof trousers kids17K/yr
  • waterproof trousers kids 11-1212K/yr
  • waterproof trousers girls9K/yr
  • waterproof trousers age 146K/yr
  • waterproof trousers boys8K/yr
  • waterproof pants kids7K/yr
  • childrens waterproof trousers11K/yr

What reviews say buyers love and hate about Waterproof Trousers Kids

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Size-Overall21%

These fit perfectly

Quality-Overall18%

Good quality

Water Resistance14%

Water proof

Comfort-Overall9%

Good, comfortable

Material Quality6%

durable material

What buyers complain about

83% of reviews
Water Resistance29%

NOT WATERPROOF IN THE SLIGHTEST

Quality-Overall21%

Poor quality

Durability12%

Not Durable

Stitch/Finish/Polish7%

the stitching is awful

Size-Overall7%

Small sizing

Waterproof Trousers Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

4.5%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Length
5%
3Waist Fit
5%
4Color
5%
5Material Quality
4%

Common Waterproof Trousers Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Trousers Kids 45/100 on Amazon United Kingdom — Skip it. The niche generates £95K/yr across 66 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.
Search demand for Waterproof Trousers Kids on Amazon United Kingdom peaks in Jan–Sep–Oct–Nov, where the busiest month runs 7.1× the quietest.