Waterproof Trousers

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £648K a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-37.4%

Conversion, latest week

1.5%

Market size, estimated

£648Ka year

Peak month

October3.4× the quietest month

Top search term

waterproof trousers794K searches a year

Listings sell for £17.40 on average, from £5.81 to £89.14. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £17.40 that is £2K to £4K a year per listing.

Average price

£17.40inside the $15 to $100 sweet spot

Price range

£5.81–£89.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

4.5%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #510 within Boys. It carries 2,696 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

96%

Out of stock, average day

0.7%

Average rank

#510in Boys

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,696per listing

Listings tracked

164

28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months