Is waterproof trousers profitable to sell on Amazon United Kingdom?

The niche generates £648K/yr across 164 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -37.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the waterproof trousers niche?

53 brands and 143 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in waterproof trousers?

Top complaints mined from reviews: Water Resistance, Size-Overall, Quality-Overall. The return rate is 4.5%.

When does demand for waterproof trousers peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 3.4× the quietest.

What does it cost to enter the waterproof trousers niche?

Listings span £5.81–£89.14; the average listing price is £17.40 (sweet spot $15–$100). The average incumbent carries 2,696 reviews — the moat a new listing must climb.

waterproof trousers

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Price range

Great£5.81–£89.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Avg price

Great£17.40

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good£648K

£648K/yr · 2.5M searches

Review moat

Okay2,696.02

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-37.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, waterproof trousers is a £648K/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

waterproof trousers market data

Units sold / yr: 25K–30K; avg 100–250/product
Revenue / yr: £435K–£522K; units × avg price
Conversion rate: 1.5%
Avg BSR: #510
Page quality: 0%
Prime: 96%
Sponsored: 94%
Out of stock: 0.7%
Avg brand age: 54 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

53 rising

Sellers

143

Top-5 brand share

51%

Top 20: 84%

Top-5 click share

17%

Top 20: 41%

Open market

45%

Regatta20%
Mountain Warehouse9%
33,000ft8%
Zidoley8%
EKLENTSON6%
Blackrock4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.4% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×

Open Trend

Top waterproof trousers search terms

waterproof trousers794K/yr -41.9%1.3% conv.
hiking trousers mens182K/yr -20.2%0.3% conv.
waterproof trousers womens159K/yr -35.4%2.4% conv.
mens walking trousers136K/yr -36.6%0.2% conv.
waterproof trousers kids115K/yr -23.0%2.1% conv.
walking trousers82K/yr -18.3%0.1% conv.
kids waterproof trousers127K/yr -48.1%2.4% conv.
mens waterproof trousers154K/yr -54.7%1.6% conv.
mens hiking trousers75K/yr -25.6%0.2% conv.
waterproof trousers mens133K/yr -45.8%1.9% conv.

All search terms

Top waterproof trousers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Regatta Womens Pack It Waterproof Over Trousers - M

Regatta£8.164.5★2,342 rev

Regatta Mens Pack-it Waterproof Outdoor Overtrousers & Pack-Away Bag Hiking Lightweight Breathable Black

Regatta£11.244.4★20,243 rev

Blackrock Cotswold Waterproof Trousers Mens Womens Unisex Overtrousers Fully Taped Seams Protective Work & Utility Rain Outdoors Wet Weather Adult Ladies Size Medium (34-36 Waist) Black

Blackrock£5.814.1★439 rev

Zidoley Waterproof Trousers Womens 15000mm Lightweight Breathable Overtrousers with Mesh Lining Packable Rain Pants for Hiking & Walking (UK Numeric 10 Regular Regular Upgraded Black Version)

Zidoley£11.154.4★37 rev

Zidoley Waterproof Trousers Womens Lightweight Breathable Overtrousers with Mesh Lining Adjustable Waist & Cuffed Ankles Packable Rain Pants with Storage Bag (UK Alpha L Regular Regular) Black

Zidoley£9.653.9★46 rev

Newest

by launch date

Amazon Essentials Mens Water-Repellent Convertible Zip-off Hiking Trousers Slate Grey S

Amazon Essentials£16.9259 rev

5mo ago

Zidoley Waterproof Trousers Womens 15000mm Lightweight Breathable Overtrousers with Mesh Lining Packable Rain Pants for Hiking & Walking (UK Numeric 10 Regular Regular Upgraded Black Version)

Zidoley£11.1537 rev

7mo ago

Zidoley Waterproof Trousers Womens Lightweight Breathable Overtrousers with Mesh Lining Adjustable Waist & Cuffed Ankles Packable Rain Pants with Storage Bag (UK Alpha L Regular Regular) Black

Zidoley£9.6546 rev

8mo ago

Lancry Waterproof Trousers Womens Breathable Waterproof Overtrousers Womens Hiking Walking Trousers for Women Summer Lightweight Windproof Rain Over Pants (UK Alpha M Regular Regular Black)

Lancry£11.9197 rev

1y ago

33 000ft Mens Waterproof Trousers Packable Rain Overtrousers Outdoor Lightweight Windproof Pants for Rainwear Walking Hiking Cycling Black M-32L

33,000ft£18.75119 rev

2y ago

What buyers say about waterproof trousers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality, true to size”

Water Resistance15%

“Great and very waterproof”

Size-Overall13%

“The fit is comfortable”

Value For Money11%

“Excellent price”

Comfort-Overall6%

“very very comfortable”

Weight Light4%

“The material is lightweight”

Advertised Vs Actual Product4%

“EXACTLY what I needed”

Pockets/Compartments4%

“comfortable with plenty of pockets”

Warmth4%

“They are warm”

Weather Proof2%

“Perfect for outdoor weather”

What buyers complain about

Water Resistance14%

“NOT WATERPROOF”

Size-Overall12%

“Extremely small”

Quality-Overall12%

“Cheap”

Durability8%

“Not Durable”

Pockets/Compartments6%

“no zips at pockets”

Zipper Quality5%

“Poor quality zippers”

Strength3%

“Very flimsy and no zip at the ankles so it is extremely difficult to put these trousers on over a pair of boots”

Design-Overall2%

“Poor design”

Material Quality2%

“Weak material”

Thickness2%

“They are not very thick”

Top return reasons

Size-Overall42%

Length6%

Material Quality6%

Thin5%

Pockets/Compartments5%

Waist Fit5%

Quality-Overall4%

Thigh Fit4%

Advertised Vs Actual Product3%

Color3%

Common questions

Is waterproof trousers profitable to sell on Amazon United Kingdom?: The niche generates £648K/yr across 164 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -37.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the waterproof trousers niche?: 53 brands and 143 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in waterproof trousers?: Top complaints mined from reviews: Water Resistance, Size-Overall, Quality-Overall. The return rate is 4.5%.
When does demand for waterproof trousers peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 3.4× the quietest.
What does it cost to enter the waterproof trousers niche?: Listings span £5.81–£89.14; the average listing price is £17.40 (sweet spot $15–$100). The average incumbent carries 2,696 reviews — the moat a new listing must climb.