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Waterproof Trousers

Waterproof Trousers shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 66Growth 6Conversion 19Competition 96Returns 32Price range 86Avg price 81Brand share 84Review moat 38Quality gap 79
This niche Category average

Is Waterproof Trousers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waterproof Trousers is a £648K/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 57/100.

Waterproof Trousers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -37.4% over the last 90 days and 1.5% of searches end in a purchase.

£648K

revenue / yr

Units sold / yr30K
Search volume / yr-37.4%2.5M
Conversion rate1.5%
Avg price£17.40

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers53 · 143
Top-5 product click share17%
Open market49%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 164 products

Sponsored placement94%
New entrants (1y)28· 0 succeeded
Avg rating4.2★
Avg reviews2,696

Top Waterproof Trousers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

£0£13K£26K£39K£52K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 rising

Sellers

143

Top-5 brand share

51%

Top 20: 84%

Top-5 click share

17%

Top 20: 41%

Open market

45%

  • Regatta20%
  • Mountain Warehouse9%
  • 33,000ft8%
  • Zidoley8%
  • EKLENTSON6%
  • Blackrock4%

Waterproof Trousers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.5MCVR1.5%Products164Brands53Top 5 Brands51%OOS Rate0.7%Rating4.2★Reviews2,696Avg BSR#510
90K70KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×

Top Waterproof Trousers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • waterproof trousers794K/yr
  • hiking trousers mens182K/yr
  • waterproof trousers womens159K/yr
  • mens walking trousers136K/yr
  • waterproof trousers kids115K/yr
  • walking trousers82K/yr
  • kids waterproof trousers127K/yr
  • mens waterproof trousers154K/yr
  • mens hiking trousers75K/yr
  • waterproof trousers mens133K/yr

What reviews say buyers love and hate about Waterproof Trousers

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall15%

Good quality, true to size

Water Resistance15%

Great and very waterproof

Size-Overall13%

The fit is comfortable

Value For Money11%

Excellent price

Comfort-Overall6%

very very comfortable

What buyers complain about

65% of reviews
Water Resistance14%

NOT WATERPROOF

Size-Overall12%

Extremely small

Quality-Overall12%

Cheap

Durability8%

Not Durable

Pockets/Compartments6%

no zips at pockets

Waterproof Trousers return rate & reasons

Why buyers send it back, as a share of all return requests.

4.5%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Length
6%
3Material Quality
6%
4Thin
5%
5Pockets/Compartments
5%

Common Waterproof Trousers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Trousers 57/100 on Amazon United Kingdom — Worth a look. The niche generates £648K/yr across 164 tracked products. 0 of 28 products launched in the last 360 days are still selling. Search demand moved -37.4% over the last 90 days.
Search demand for Waterproof Trousers on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 3.4× the quietest.