Waterproof Spray for Shoes
FailDemand is soft, at -63.7% this quarter, so Waterproof Spray for Shoes is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £199K/yr226K searches / yr
- 90-day growth
- -63.7%search demand this quarter
- Competition
- 64%top-5 click share · 14 brands · 81 sellers
Flapen Score
Waterproof Spray for Shoes against its category
The dotted line is the Fashion average. Past it, Waterproof Spray for Shoes is stronger. Inside it, weaker.
Market
The Waterproof Spray for Shoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waterproof Spray for Shoes 226K times last year and spent an estimated £199K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -63.7%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £199Ka year
- Peak month
- February3.8× the quietest month
- Top search term
- waterproof spray for shoes52K searches a year
02 · Price
A sale here is worth £7.74.
Listings sell for £7.74 on average, from £3.68 to £12.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.74 that is £6K to £8K a year per listing.
- Average price
- £7.74under the $15 to $100 sweet spot
- Price range
- £3.68–£12.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #28 within Shoe, Jewellery & Watch Accessories. It carries 2,399 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #28in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,399per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Waterproof Spray for Shoes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas (200 ml)
- Price
- £10.04
- Rating
- 4.6/5
- Reviews
- 9,527
- Age
- 8y ago
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 2,656
- Age
- 11y ago
Nikwax Fabric & Leather Shoe Waterproofing Spray 300ml Water & Stain Protector for Shoes & Boots Restores DWR Breathable Protection for Outdoor & Everyday Footwear
- Price
- £8.33
- Rating
- 4.4/5
- Reviews
- 2,008
- Age
- 17y ago
Out & About Water Proof Spray Fabric Protector Waterproofing for Shoes Tents Cloth 300ml New
- Price
- £3.78
- Rating
- 4.4/5
- Reviews
- 1,032
- Age
- 10y ago
PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
Trending
estimated 90-day click momentum
Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 563
- Age
- 2y ago
PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
Shoe Clinic Leather Shoe Protector Spray | Water Dirt & Stain Resistance | Protection & Waterproofer For Shoes Trainers Sneakers Boots & More Footwear | Long Lasting Repellent | 125ml
- Price
- £8.01
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 2,656
- Age
- 11y ago
Viomis Shoe Protector Spray - Professional Waterproof & Stain Guard - Advanced Nano Protection for Suede Leather Fabric & Canvas - Invisible Weather Shield for Sneakers Boots & Handbags - 6.76oz
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 7mo ago
Newest
by launch dateViomis Shoe Protector Spray - Professional Waterproof & Stain Guard - Advanced Nano Protection for Suede Leather Fabric & Canvas - Invisible Weather Shield for Sneakers Boots & Handbags - 6.76oz
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 7mo ago
Shoe Clinic Leather Shoe Protector Spray | Water Dirt & Stain Resistance | Protection & Waterproofer For Shoes Trainers Sneakers Boots & More Footwear | Long Lasting Repellent | 125ml
- Price
- £8.01
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago
Tidybond Shoe Protector Spray 200 ml Waterproof & Stain-Resistant Spray for Trainers Shoes & Boots Long-Lasting Nano Protection for Suede Leather Canvas & Fabric Footwear
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 10mo ago
PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
Nikwax Nubuck & Suede Proof Spray (Waterproof Protector Spray) 300ml - Suede Protector Spray for Shoes Boots & Suede Accessories
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
81
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
21%
- Crep Protect16%
- Granger's15%
- Nikwax15%
- Kaps12%
- OUT & ABOUT12%
- PLINTEX10%
Demand
Waterproof Spray for Shoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 3.8×
Search terms
Top Waterproof Spray for Shoes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- waterproof spray for shoes52K/yr
- shoe waterproofing spray25K/yr
- waterproof shoe spray25K/yr
- leather protector spray15K/yr
- waterproofing shoe spray11K/yr
- leather shoe protector spray12K/yr
- shoe protector spray waterproof9K/yr
- boot waterproofing spray8K/yr
- waterproof spray for trainers7K/yr
- leather shoe protector4K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Spray for Shoes
We read the reviews and the return reasons for every product selling here.
“it's not that waterproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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£67K/yr+166.3%
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£52K/yr+181.5%
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£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproof Spray for Shoes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data