Is waterproof spray for shoes profitable to sell on Amazon United Kingdom?

The niche generates £199K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -63.7%. Flapen's verdict: Skip it (46/100).

How competitive is the waterproof spray for shoes niche?

14 brands and 81 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in waterproof spray for shoes?

Top complaints mined from reviews: Water Resistance, Functionality-Overall, Smell. The return rate is 0.3%.

When does demand for waterproof spray for shoes peak?

Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 3.8× the quietest.

What does it cost to enter the waterproof spray for shoes niche?

Listings span £3.68–£12.13; the average listing price is £7.74 (sweet spot $15–$100). The average incumbent carries 2,399 reviews — the moat a new listing must climb.

waterproof spray for shoes

Skip it

Soft demand (-63.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,398.6

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£199K

£199K/yr · 226K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.74

avg listing price — sweet spot $15–$100

Growth

Bad-63.7%

90-day search growth — must beat 0% to launch

Price range

Bad£3.68–£12.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, waterproof spray for shoes is a £199K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

waterproof spray for shoes market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £155K–£194K; units × avg price
Conversion rate: 11.3%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 1.1%
Avg brand age: 61 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

21%

Crep Protect16%
Granger's15%
Nikwax15%
Kaps12%
OUT & ABOUT12%
PLINTEX10%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -63.7% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 3.8×

Open Trend

Top waterproof spray for shoes search terms

waterproof spray for shoes52K/yr -54.0%10.8% conv.
shoe waterproofing spray25K/yr -48.0%10.0% conv.
waterproof shoe spray25K/yr -44.8%10.0% conv.
leather protector spray15K/yr -36.9%7.4% conv.
waterproofing shoe spray11K/yr -38.2%5.1% conv.
leather shoe protector spray12K/yr -72.3%9.3% conv.
shoe protector spray waterproof9K/yr -73.3%10.8% conv.
boot waterproofing spray8K/yr -62.3%13.5% conv.
waterproof spray for trainers7K/yr -75.2%9.8% conv.
leather shoe protector4K/yr -23.9%5.8% conv.

All search terms

Top waterproof spray for shoes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas (200 ml)

Crep Protect£10.044.6★9,527 rev

Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear

Granger's£8.174.4★2,656 rev

Nikwax Fabric & Leather Shoe Waterproofing Spray 300ml Water & Stain Protector for Shoes & Boots Restores DWR Breathable Protection for Outdoor & Everyday Footwear

Nikwax£8.334.4★2,008 rev

Out & About Water Proof Spray Fabric Protector Waterproofing for Shoes Tents Cloth 300ml New

OUT & ABOUT£3.784.4★1,032 rev

PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer

PLINTEX£8.844.2★88 rev

Newest

by launch date

Viomis Shoe Protector Spray - Professional Waterproof & Stain Guard - Advanced Nano Protection for Suede Leather Fabric & Canvas - Invisible Weather Shield for Sneakers Boots & Handbags - 6.76oz

Viomis£6.5144 rev

7mo ago

Shoe Clinic Leather Shoe Protector Spray | Water Dirt & Stain Resistance | Protection & Waterproofer For Shoes Trainers Sneakers Boots & More Footwear | Long Lasting Repellent | 125ml

Shoe Clinic£8.011 rev

9mo ago

Tidybond Shoe Protector Spray 200 ml Waterproof & Stain-Resistant Spray for Trainers Shoes & Boots Long-Lasting Nano Protection for Suede Leather Canvas & Fabric Footwear

Tidybond£8.61242 rev

10mo ago

PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer

PLINTEX£8.8488 rev

1y ago

Nikwax Nubuck & Suede Proof Spray (Waterproof Protector Spray) 300ml - Suede Protector Spray for Shoes Boots & Suede Accessories

Nikwax£8.31425 rev

2y ago

What buyers say about waterproof spray for shoes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent product”

Water Resistance15%

“Water proof”

Advertised Vs Actual Product14%

“Works as it should”

Value For Money11%

“Good value for money”

Ease Of Use10%

“Easy to Use”

Ease Of Cleaning3%

“Best cleaning and protection product for shoe and trainer out there”

Efficiency2%

“Works well”

Smell2%

“Smell not too overpowering”

Leather Quality2%

“Smooth leather ok”

Durability2%

“keep them looking like new”

What buyers complain about

Water Resistance18%

“it's not that waterproof”

Functionality-Overall15%

“Didn't work for me”

Smell10%

“bad smell”

Value For Money6%

“expensive”

Size-Overall5%

“on small side”

Durability5%

“doesn't last long”

Protection3%

“doesnt protect trainers like it used to”

Quality-Overall3%

“Poor performance”

Leather Quality3%

“It doesn't change the leather colour to”

Advertised Vs Actual Product3%

“Didn't really work as advertised”

Top return reasons

Water Resistance18%

Functionality-Overall17%

Defective Material/Parts15%

Value For Money8%

Advertised Vs Actual Product6%