Waterproof Spray for Shoes
FailDemand is soft, at -63.7% this quarter, so Waterproof Spray for Shoes is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £199K/yr226K searches / yr
- 90-day growth
- -63.7%search demand this quarter
- Competition
- 64%top-5 click share · 14 brands · 81 sellers
Flapen Score
Waterproof Spray for Shoes against its category
The dotted line is the Fashion average. Past it, Waterproof Spray for Shoes is stronger. Inside it, weaker.
Market
The Waterproof Spray for Shoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waterproof Spray for Shoes 226K times last year and spent an estimated £199K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -63.7%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £199Ka year
- Peak month
- February3.8× the quietest month
- Top search term
- waterproof spray for shoes52K searches a year
02 · Price
A sale here is worth £7.74.
Listings sell for £7.74 on average, from £3.68 to £12.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.74 that is £6K to £8K a year per listing.
- Average price
- £7.74under the $15 to $100 sweet spot
- Price range
- £3.68–£12.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #28 within Shoe, Jewellery & Watch Accessories. It carries 2,399 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #28in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,399per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Waterproof Spray for Shoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas (200 ml)
- Price
- £10.04
- Rating
- 4.6/5
- Reviews
- 9,527
- Age
- 8y ago
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 2,656
- Age
- 11y ago
Nikwax Fabric & Leather Shoe Waterproofing Spray 300ml Water & Stain Protector for Shoes & Boots Restores DWR Breathable Protection for Outdoor & Everyday Footwear
- Price
- £8.33
- Rating
- 4.4/5
- Reviews
- 2,008
- Age
- 17y ago
Out & About Water Proof Spray Fabric Protector Waterproofing for Shoes Tents Cloth 300ml New
- Price
- £3.78
- Rating
- 4.4/5
- Reviews
- 1,032
- Age
- 10y ago
PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
Trending
90-day click momentum
Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 563
- Age
- 2y ago
PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
Shoe Clinic Leather Shoe Protector Spray | Water Dirt & Stain Resistance | Protection & Waterproofer For Shoes Trainers Sneakers Boots & More Footwear | Long Lasting Repellent | 125ml
- Price
- £8.01
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 2,656
- Age
- 11y ago
Viomis Shoe Protector Spray - Professional Waterproof & Stain Guard - Advanced Nano Protection for Suede Leather Fabric & Canvas - Invisible Weather Shield for Sneakers Boots & Handbags - 6.76oz
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 7mo ago
Newest
by launch dateViomis Shoe Protector Spray - Professional Waterproof & Stain Guard - Advanced Nano Protection for Suede Leather Fabric & Canvas - Invisible Weather Shield for Sneakers Boots & Handbags - 6.76oz
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 7mo ago
Shoe Clinic Leather Shoe Protector Spray | Water Dirt & Stain Resistance | Protection & Waterproofer For Shoes Trainers Sneakers Boots & More Footwear | Long Lasting Repellent | 125ml
- Price
- £8.01
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago
Tidybond Shoe Protector Spray 200 ml Waterproof & Stain-Resistant Spray for Trainers Shoes & Boots Long-Lasting Nano Protection for Suede Leather Canvas & Fabric Footwear
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 10mo ago
PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
Nikwax Nubuck & Suede Proof Spray (Waterproof Protector Spray) 300ml - Suede Protector Spray for Shoes Boots & Suede Accessories
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
81
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
21%
- Crep Protect16%
- Granger's15%
- Nikwax15%
- Kaps12%
- OUT & ABOUT12%
- PLINTEX10%
Demand
Waterproof Spray for Shoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 3.8×
Search terms
Top Waterproof Spray for Shoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waterproof spray for shoes52K/yr
- shoe waterproofing spray25K/yr
- waterproof shoe spray25K/yr
- leather protector spray15K/yr
- waterproofing shoe spray11K/yr
- leather shoe protector spray12K/yr
- shoe protector spray waterproof9K/yr
- boot waterproofing spray8K/yr
- waterproof spray for trainers7K/yr
- leather shoe protector4K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Spray for Shoes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it's not that waterproof
Requires more than expected to get a waterproof result
Does not provide any waterproofing
Didn't work for me
Completely ineffective, it doesnt work as advertised
Did not work that well
bad smell
very strong smell
It doesn't smell of anything
expensive
Not the cheapest
Waste of money
on small side
Only a small spray bottle
Size wise id go size up from what youd normally buy as they are small to the size
Love
Excellent product
Overall, Im pleased with the performance
No complaints from me
Water proof
Waterproof
Good waterproofing
Works as it should
As described
Seems to work
Good value for money
Fantastic price
Value for money
Easy to Use
its incredibly easy to put on
wipe away easily
Return
0.3% Return rate 14% Fixable by listing
it's not that waterproof
Requires more than expected to get a waterproof result
Does not provide any waterproofing
Didn't work for me
Completely ineffective, it doesnt work as advertised
Did not work that well
expensive
Not the cheapest
Waste of money
Didn't really work as advertised
Annoyed because the video doesn't play on the product listing
This item was not as expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproof Spray for Shoes questions
Answered from the same tracked data.