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Waterproof Spray for Boots

Fail

Demand is soft, at -81.1% this quarter, so Waterproof Spray for Boots is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£67K/yr37K searches / yr
90-day growth
-81.1%search demand this quarter
Competition
73%top-5 click share · 7 brands · 70 sellers

Flapen Score

Waterproof Spray for Boots against its category

The dotted line is the Fashion average. Past it, Waterproof Spray for Boots is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Spray for Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Spray for Boots 37K times last year and spent an estimated £67K. The top 5 brands take 93% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

20.7% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -81.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-81.1%
Conversion, latest week
20.7%
Market size, estimated
£67Ka year
Top search term
boot waterproofing spray8K searches a year

02 · Price

A sale here is worth £8.71.

Listings sell for £8.71 on average, from £3.78 to £12.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.71 that is £871 to £2K a year per listing.

Average price
£8.71under the $15 to $100 sweet spot
Price range
£3.78–£12.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£871–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Shoe, Jewellery & Watch Accessories. It carries 2,157 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Shoe, Jewellery & Watch Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,157per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Waterproof Spray for Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

70

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • Nikwax33%
  • Granger's28%
  • Kaps14%
  • OUT & ABOUT9%
  • Shoe Clinic8%
  • Crep Protect4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Waterproof Spray for Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Nov · busiest ÷ quietest = 15.4× · 9 of 12 months tracked

Search terms

Top Waterproof Spray for Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boot waterproofing spray8K/yr
  • waterproof boot spray6K/yr
  • waterproof spray for walking boots4K/yr
  • water resistant spray5K/yr
  • walking boot waterproofing spray4K/yr
  • waterproofing spray for boots10K/yr
  • leather waterproofing spray1K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Spray for Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance16%+0.17

it's not that waterproof

my feet got completely soaked

Does not provide any waterproofing

Functionality-Overall14%−0.19

Didn't work for me

Completely ineffective, it doesnt work as advertised

No effect at all

Smell10%+0.26

bad smell

It doesn't smell of anything

There is a slight smell when using it

Value For Money9%−0.04

expensive

Waste of money

A bit pricey

Durability6%−0.04

doesn't last long

Not very durable

Worked for no more than an hour

Love

Quality-Overall23%+1.61

Reliable brand that works well

No complaints from me

Excellent product

Water Resistance20%+0.17

Waterproofness good

Waterproofing thats easy to use and works

Excellent Waterproofing

Advertised Vs Actual Product14%+0.65

Works as it should

Does what it's supposed to do

Seems to work

Ease Of Use9%+0.84

Easy to use

It goes on easy

Easy to use as a spray

Value For Money8%−0.04

Good value

Good value for money

good value

Return

0.3% Return rate 15% Fixable by listing

Functionality-Overall17%▆█▆█▃▄

Didn't work for me

Completely ineffective, it doesnt work as advertised

No effect at all

Water Resistance16%█▄▇▃▃▆

it's not that waterproof

my feet got completely soaked

Does not provide any waterproofing

Defective Material/Parts12%▄▂▃▂█▃
Value For Money8%▆▅▄█▅▄

expensive

Waste of money

A bit pricey

Size-Overall7%▅█▁▄▁▁

on small side

Size wise id go size up from what youd normally buy as they are small to the size

Too small for the money

FAQ

Common Waterproof Spray for Boots questions

Answered from the same tracked data.