Skip to content

Waterproof Spray for Boots

Fail

Demand is soft, at -81.1% this quarter, so Waterproof Spray for Boots is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£67K/yr37K searches / yr
90-day growth
-81.1%search demand this quarter
Competition
73%top-5 click share · 7 brands · 70 sellers

Flapen Score

Waterproof Spray for Boots against its category

The dotted line is the Fashion average. Past it, Waterproof Spray for Boots is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Spray for Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Spray for Boots 37K times last year and spent an estimated £67K. The top 5 brands take 93% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 20.7% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -81.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-81.1%
Conversion, latest week
20.7%
Market size, estimated
£67Ka year
Top search term
boot waterproofing spray8K searches a year

02 · Price

A sale here is worth £8.71.

Listings sell for £8.71 on average, from £3.78 to £12.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.71 that is £871 to £2K a year per listing.

Average price
£8.71under the $15 to $100 sweet spot
Price range
£3.78–£12.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£871–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Shoe, Jewellery & Watch Accessories. It carries 2,157 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Shoe, Jewellery & Watch Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,157per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Waterproof Spray for Boots products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

70

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

3%

  • Nikwax33%
  • Granger's28%
  • Kaps14%
  • OUT & ABOUT9%
  • Shoe Clinic8%
  • Crep Protect4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Waterproof Spray for Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Nov · busiest ÷ quietest = 15.4× · 9 of 12 months tracked

Search terms

Top Waterproof Spray for Boots search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • boot waterproofing spray8K/yr
  • waterproof boot spray6K/yr
  • waterproof spray for walking boots4K/yr
  • water resistant spray5K/yr
  • walking boot waterproofing spray4K/yr
  • waterproofing spray for boots10K/yr
  • leather waterproofing spray1K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Spray for Boots

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Water Resistance”
0.3%of orders come back
“it's not that waterproof”
A buyer, on “Water Resistance”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Waterproof Spray for Boots questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data