waterproof spray for boots
Skip itSoft demand (-81.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,156.73avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.71avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£67K£67K/yr · 37K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-81.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.78–£12.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, waterproof spray for boots is a £67K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
waterproof spray for boots market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £26K–£35K
- units × avg price
- Conversion rate
- 20.7%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
70
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
3%
- Nikwax33%
- Granger's28%
- Kaps14%
- OUT & ABOUT9%
- Shoe Clinic8%
- Crep Protect4%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 37 weeks — -81.1% search growth over the last 90 days.Top waterproof spray for boots search terms
- boot waterproofing spray8K/yr
- waterproof boot spray6K/yr
- waterproof spray for walking boots4K/yr
- water resistant spray5K/yr
- walking boot waterproofing spray4K/yr
- waterproofing spray for boots10K/yr
- leather waterproofing spray1K/yr
Top waterproof spray for boots products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
Granger's£8.174.4★2,656 rev
Nikwax Fabric & Leather Shoe Waterproofing Spray 300ml Water & Stain Protector for Shoes & Boots Restores DWR Breathable Protection for Outdoor & Everyday Footwear
Nikwax£8.334.4★2,008 rev
KAPS Nano Protector Waterproofing Spray for Suede Leather Nubuck Textiles and TEX Materials Moisture and Dirt Repellent - New Fast Drying Formula
Kaps£9.184.4★4,768 rev
Out & About Water Proof Spray Fabric Protector Waterproofing for Shoes Tents Cloth 300ml New
OUT & ABOUT£3.784.4★1,032 rev
Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
Shoe Clinic£8.214.3★563 rev
Newest
by launch date
PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer
PLINTEX£8.8488 rev
Nikwax Nubuck & Suede Proof Spray (Waterproof Protector Spray) 300ml - Suede Protector Spray for Shoes Boots & Suede Accessories
Nikwax£8.31425 rev
Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
Shoe Clinic£8.21563 rev
Nikwax FABRIC & LEATHER FOOTWEAR CARE KIT includes Cleaner for Waterproof Shoes & Spray On Waterproofer for Footwear with Shoe Brush Highly Effective Cleaning and Waterproofing Footwear Products
Nikwax£9.25210 rev
Grangers Footwear Repel Plus | 275ml | Powerful spray-on proofer for all Outdoor Footwear | Bluesign approved |PFC-free | 100% recycled | Hiking | Walking
Granger's£8.30281 rev
Trending
90-day click momentumShoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
Shoe Clinic£8.214.3★
PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer
PLINTEX£8.844.2★
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
Granger's£8.174.4★
Grangers Footwear Repel Plus | 275ml | Powerful spray-on proofer for all Outdoor Footwear | Bluesign approved |PFC-free | 100% recycled | Hiking | Walking
Granger's£8.304.5★
KAPS Nano Protector Waterproofing Spray for Suede Leather Nubuck Textiles and TEX Materials Moisture and Dirt Repellent - New Fast Drying Formula
Kaps£9.184.4★
What buyers say about waterproof spray for boots
What buyers praise and complain about, mined from review topics.What buyers love
“Reliable brand that works well”
“Waterproofness good”
“Works as it should”
“Easy to use”
“Good value”
“Keeps my suede Mocs cleaner for longer”
“as it does smell quite potent like strong hair spray”
“exactly as the instructions say”
“Look like new”
“Great buy for Nubuck leather”
What buyers complain about
“it's not that waterproof”
“Didn't work for me”
“bad smell”
“expensive”
“doesn't last long”
“Didn't really work as advertised”
“Not the best”
“doesnt protect trainers like it used to”
“on small side”
“Did not help with not getting any mud stains unlike similar products”
Top return reasons
Common questions
- Is waterproof spray for boots profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 15 tracked products. 90-day search growth is -81.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the waterproof spray for boots niche?
- 7 brands and 70 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in waterproof spray for boots?
- Top complaints mined from reviews: Water Resistance, Functionality-Overall, Smell. The return rate is 0.3%.
- What does it cost to enter the waterproof spray for boots niche?
- Listings span £3.78–£12.13; the average listing price is £8.71 (sweet spot $15–$100). The average incumbent carries 2,157 reviews — the moat a new listing must climb.