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Waterproof Spray for Boots

soft demand (-81.1% this quarter) — Waterproof Spray for Boots doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 17Growth 0Conversion 100Competition 22Returns 99Price range 0Avg price 24Brand share 17Review moat 43Quality gap 52
This niche Category average

Is Waterproof Spray for Boots profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waterproof Spray for Boots is a £67K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 36/100.

Waterproof Spray for Boots: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -81.1% over the last 90 days and 20.7% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr4K
Search volume / yr-81.1%37K
Conversion rate20.7%
Avg price£8.71

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 70
Top-5 product click share73%
Open market7%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement87%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,157

Top Waterproof Spray for Boots products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

70

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • Nikwax33%
  • Granger's28%
  • Kaps14%
  • OUT & ABOUT9%
  • Shoe Clinic8%
  • Crep Protect4%
  • Open — no brand owns it (1 brand, 3%)

Waterproof Spray for Boots demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR20.7%Products15Brands7Top 5 Brands93%OOS Rate0.0%Rating4.4★Reviews2,157Avg BSR#47
2K2KBlack Friday '25Spike '26Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26

Top Waterproof Spray for Boots search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • boot waterproofing spray8K/yr
  • waterproof boot spray6K/yr
  • waterproof spray for walking boots4K/yr
  • water resistant spray5K/yr
  • walking boot waterproofing spray4K/yr
  • waterproofing spray for boots10K/yr
  • leather waterproofing spray1K/yr

What reviews say buyers love and hate about Waterproof Spray for Boots

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall23%

Reliable brand that works well

Water Resistance20%

Waterproofness good

Advertised Vs Actual Product14%

Works as it should

Ease Of Use9%

Easy to use

Value For Money8%

Good value

What buyers complain about

71% of reviews
Water Resistance16%

it's not that waterproof

Functionality-Overall14%

Didn't work for me

Smell10%

bad smell

Value For Money9%

expensive

Durability6%

doesn't last long

Waterproof Spray for Boots return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
17%
2Water Resistance
16%
3Defective Material/Parts
12%
4Value For Money
8%
5Size-Overall
7%

Common Waterproof Spray for Boots questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Spray for Boots 36/100 on Amazon United Kingdom — Skip it. The niche generates £67K/yr across 15 tracked products. Search demand moved -81.1% over the last 90 days.
Waterproof Spray for Boots buyers on Amazon United Kingdom complain most about Water Resistance, Functionality-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.3%.