Waterproof Socks

Shoppers searched for this 703K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -58.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months

703K

Growth, 90 days vs prior 90

-58.3%

Conversion, latest week

1.9%

Market size, estimated

£212Ka year

Peak month

November5.3× the quietest month

Top search term

waterproof socks195K searches a year

Listings sell for £15.82 on average, from £7.97 to £24.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £15.82 that is £2K to £4K a year per listing.

Average price

£15.82inside the $15 to $100 sweet spot

Price range

£7.97–£24.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #75 within Sport Specific Clothing. It carries 834 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

4.7%

Average rank

#75in Sport Specific Clothing

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

834per listing

Listings tracked

34

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months