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Waterproof Shoes

Waterproof Shoes shows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 23Growth 17Conversion 4Competition 96Returns 35Price range 86Avg price 95Brand share 82Review moat 38Quality gap 77
This niche Category average

Is Waterproof Shoes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waterproof Shoes is a £91K/yr Amazon United Kingdom market (886K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jun–Nov. Verdict: Worth a look — 51/100.

Waterproof Shoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.4% over the last 90 days and 0.3% of searches end in a purchase.

£91K

revenue / yr

Units sold / yr3K
Search volume / yr-15.4%886K
Conversion rate0.3%
Avg price£34.20

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers44 · 122
Top-5 product click share16%
Open market47%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 173 products

Sponsored placement78%
New entrants (1y)24· 5 succeeded
Avg rating4.3★
Avg reviews2,699

Top Waterproof Shoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

122

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

16%

Top 20: 37%

Open market

40%

  • Karrimor22%
  • Columbia9%
  • TRAILBLITZ8%
  • adidas8%
  • Mountain Warehouse7%
  • OL OUTJET LEGEND6%

Waterproof Shoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume886KCVR0.3%Products173Brands44Top 5 Brands53%OOS Rate8.8%Rating4.3★Reviews2,699Avg BSR#235
70K50KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov · busiest ÷ quietest = 2.7×

Top Waterproof Shoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • columbia mens shoes109K/yr
  • karrimor walking shoes mens85K/yr
  • waterproof shoes96K/yr
  • walking trainers48K/yr
  • waterproof trainers79K/yr
  • mens trainers walking26K/yr
  • hiking trainers26K/yr
  • karrimor42K/yr
  • karrimor trainers mens33K/yr
  • waterproof trainers men91K/yr

What reviews say buyers love and hate about Waterproof Shoes

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Comfort-Overall32%

Comfortable and Good looking

Value For Money12%

Worth the purchase

Size-Overall12%

They fit as expected

Quality-Overall11%

Decent quality

Water Resistance5%

they appear to be waterproof

What buyers complain about

65% of reviews
Size-Overall15%

Too tight

Durability12%

Broke

Quality-Overall11%

Rubbish quality

Water Resistance8%

Not Waterproof

Comfort-Overall7%

Not comfortable

Waterproof Shoes return rate & reasons

Why buyers send it back, as a share of all return requests.

4.2%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Feet Fit
16%
3Comfort-Overall
7%
4Width
6%
5Quality-Overall
4%

Common Waterproof Shoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Shoes 51/100 on Amazon United Kingdom — Worth a look. The niche generates £91K/yr across 173 tracked products. 5 of 24 products launched in the last 360 days are still selling. Search demand moved -15.4% over the last 90 days.
Search demand for Waterproof Shoes on Amazon United Kingdom peaks in Jun–Nov, where the busiest month runs 2.7× the quietest.