waterproof shoes
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible£34.20avg listing price — sweet spot $15–$100
Price range
Great£5.60–£91.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,699.35avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Bad£91K£91K/yr · 886K searches
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, waterproof shoes is a £91K/yr Amazon United Kingdom market (886K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jun–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
waterproof shoes market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £86K–£103K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #235
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 78%
- Out of stock
- 8.8%
- Avg brand age
- 48 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
122
Top-5 brand share
53%
Top 20: 89%
Top-5 click share
16%
Top 20: 37%
Open market
40%
- Karrimor22%
- Columbia9%
- TRAILBLITZ8%
- adidas8%
- Mountain Warehouse7%
- OL OUTJET LEGEND6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.Peak months: Jun, Nov · busiest ÷ quietest = 2.7×
Top waterproof shoes search terms
- columbia mens shoes109K/yr
- karrimor walking shoes mens85K/yr
- waterproof shoes96K/yr
- walking trainers48K/yr
- waterproof trainers79K/yr
- mens trainers walking26K/yr
- hiking trainers26K/yr
- karrimor42K/yr
- karrimor trainers mens33K/yr
- waterproof trainers men91K/yr
Top waterproof shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Karrimor Mens Supa 5 Dk Grey Low Rise Hiking Boots Grey Dark Grey 9 UK
Karrimor£26.424.4★2,747 rev
TRAILBLITZ Walking Shoes Mens Lightweight Non Slip Comfortable Hiking Boots Climbing Trekking Outdoor Camping Trainers Mesh Lining Casual Mens Lace-Ups (9 Man Gray)
TRAILBLITZ£27.134.2★163 rev
Karrimor Mens Aerator Low Rise Hiking Boots Beige (Taupe TPE) 9 (43 EU)
Karrimor£33.524.6★289 rev
Karrimor Mens Supa 5 Dk Grey Low Rise Hiking Boots Grey Dark Grey 11 UK
Karrimor£26.654.4★2,747 rev
adidas Mens Terrex Anylander RAIN.RDY Hiking Shoes core Black/core Black/Grey Four 10 UK
adidas£39.284.4★1,959 rev
Newest
by launch date
YOUTHUP Mens Outdoor Hiking Shoes Waterproof Trekking Shoes Trainers Mens Breathable Mesh & TPU Non-Slip Quick-Adjust Rotary Closure Lightweight Green 8
YOUTHUP£33.0922 rev
Karrimor Mens Supa 5 Low Rise Hiking Boots Black 10 UK
Karrimor£24.272,747 rev
Karrimor Mens Supa 5 Low Rise Hiking Boots Black 9 UK
Karrimor£23.882,747 rev
TRAILBLITZ Walking Shoes Mens Lightweight Non Slip Comfortable Hiking Boots Climbing Trekking Outdoor Camping Trainers Mesh Lining Casual Mens Lace-Ups (9 Man Gray)
TRAILBLITZ£27.13163 rev
TRAILBLITZ Walking Shoes Mens Lightweight Non Slip Comfortable Hiking Boots Climbing Trekking Outdoor Camping Trainers Mesh Lining Casual Mens Lace-Ups (8 Man Gray)
TRAILBLITZ£26.88163 rev
Trending
90-day click momentum
Columbia Mens Bahama Vent PFG Boat Shoe Titanium MHW/Bright Red Numeric_8 UK
Columbia£43.664.6★
Steel Toe Cap Trainers Mens Womens Waterproof Safety Shoes Work Boots Safety Trainers Non-Slip Light Weight Industrial Protective Composite Black
ziitop£23.074.3★
YOUTHUP Mens Outdoor Hiking Shoes Waterproof Trekking Shoes Trainers Mens Breathable Mesh & TPU Non-Slip Quick-Adjust Rotary Closure Lightweight Green 8
YOUTHUP£33.094.0★
Swim Water Shoes Aqua Socks Barefoot for Sea Beach Swimming Shoes Pool Ladies Women Mens Black Line 6/7 UK
WateLves£11.134.4★
Columbia Mens Fairbanks Low Sneaker Graphite/Black 11.5
Columbia£52.664.3★
What buyers say about waterproof shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and Good looking”
“Worth the purchase”
“They fit as expected”
“Decent quality”
“they appear to be waterproof”
“Perfect for walking”
“these are lightweight and breathable”
“Durability is amazing”
“As advertised”
“Easy to put on”
What buyers complain about
“Too tight”
“Broke”
“Rubbish quality”
“Not Waterproof”
“Not comfortable”
“Hurt my ankle wen worn once”
“They are wholly unsuitable for what the description claims - running and gym workouts”
“Tight in the toe cap for me”
“not worth the money”
“Obviously poorly made”
Top return reasons
Common questions
- Is waterproof shoes profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 173 tracked products. 5 of 24 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the waterproof shoes niche?
- 44 brands and 122 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in waterproof shoes?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.2%.
- When does demand for waterproof shoes peak?
- Demand peaks in Jun–Nov; the busiest month runs 2.7× the quietest.
- What does it cost to enter the waterproof shoes niche?
- Listings span £5.60–£91.48; the average listing price is £34.20 (sweet spot $15–$100). The average incumbent carries 2,699 reviews — the moat a new listing must climb.