Waterproof Shoes

Shoppers searched for this 886K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months

886K

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

0.3%

Market size, estimated

£91Ka year

Peak month

June2.7× the quietest month

Top search term

columbia mens shoes109K searches a year

Listings sell for £34.20 on average, from £5.60 to £91.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £34.20 that is £0 to £3K a year per listing.

Average price

£34.20inside the $15 to $100 sweet spot

Price range

£5.60–£91.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

4.2%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #235 within Shoes. It carries 2,699 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

88%

Out of stock, average day

8.8%

Average rank

#235in Shoes

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,699per listing

Listings tracked

173

24 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

5Amazon's first-year sales bar

Average brand age

48 months