waterproof jackets women
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great£21.12avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great£4.09–£62.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Market size
Good£335K£335K/yr · 2.0M searches
Review moat
Okay1,851.67avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, waterproof jackets women is a £335K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
waterproof jackets women market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- £211K–£264K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 84%
- Out of stock
- 3.4%
- Avg brand age
- 48 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
61 rising
Sellers
140
Top-5 brand share
49%
Top 20: 83%
Top-5 click share
13%
Top 20: 36%
Open market
47%
- 33,000ft15%
- Regatta12%
- Trespass10%
- Outdoor Ventures8%
- Cosowe4%
- Lancry4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.7×
Top waterproof jackets women search terms
- rain coats for women249K/yr
- lightweight waterproof jacket135K/yr
- rain jacket women117K/yr
- rain coat133K/yr
- raincoat women142K/yr
- raincoat100K/yr
- waterproof jacket men169K/yr
- rain jacket95K/yr
- rain jacket men78K/yr
- womens raincoat71K/yr
Top waterproof jackets women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33 000ft Womens Lightweight Rain Jackets Hooded Breathable Packable Running Raincoats Active Trench Windbreaker with Hideaway Hood for Cycling Hiking (Dried Rose-2XL/UK 18-20)
33,000ft£23.094.4★422 rev
33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Dotted Pink M/12
33,000ft£28.244.3★2,303 rev
JiaYouLC Womens Lightweight Waterproof Jacket Packable Hooded Raincoat in a Bag Sun Protection Windproof Rain Jacket (UK Alpha M Regular Regular Black)
JiaYouLC£12.274.2★74 rev
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
Lancry£12.584.3★112 rev
Cosowe Rain Poncho Raincoats for Adults 2 Pack Reusable Rain Jacket Rainwear with Hoods and Sleeves Waterproof for Emergency Outdoors Camping Disney
Cosowe£7.704.3★4,777 rev
Newest
by launch date
OHS Waterproof Coat Womens Mothers Day Gifts Camouflage Oversized Rain Coats for Women Men Lightweight Fleece Lining Changing Robe with Hood & Pockets Drying Robe for Outdoor Khaki/Beige - S/M
OHS£21.441,196 rev
JiaYouLC Womens Lightweight Waterproof Jacket Packable Hooded Raincoat in a Bag Sun Protection Windproof Rain Jacket (UK Alpha M Regular Regular Black)
JiaYouLC£12.2774 rev
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
Lancry£12.58112 rev
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (XL Black)
Lancry£12.60112 rev
NORDIC OUTLAND Mens Lightweight Hooded Waterproof Rain Jacket Breathable Raincoat Shell for Outdoor Mountain Hiking (UK Alpha L Regular Regular Army Green)
NORDIC OUTLAND£34.511,004 rev
Trending
90-day click momentum
iWoo Raincoat Women Waterproof Jackets Ladies Lightweight Jackets Outdoor Summer Rain Coats For Hiking Travel Black XL
iWoo£15.204.3★
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (XL Black)
Lancry£12.604.3★
Aolegoo 6 Pack Ponchos Waterproof with Sleeves and Drawstring Hood Thickened Portable Adult Disposable Waterproof Poncho Ideal for Festival Waterproofing Camping Theme Parks
Aolegoo£7.754.3★
33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Black XL/16
33,000ft£28.044.3★
Aolegoo 2 pack of Rain Ponchos Portable Adults Waterproof Ponchos Reusable raincoat with Hoods for Camping Hiking Travel Amusement Parks Festival Mac (White)
Aolegoo£10.284.3★
What buyers say about waterproof jackets women
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Well made and affordable”
“true to size”
“The waterproofing is top-notch”
“Initially very happy with the lightweight”
“Super warm”
“As advertised”
“Very useful for changeable weather”
“Very comfortable”
“easy to use”
What buyers complain about
“Unfortunately not a great fit for me”
“it lost its water resistance very quickly”
“not very well made”
“The material feels thin”
“Stitches were loose”
“expensive for what it is”
“Also super thin”
“However, the material was a bit of a disappointment”
“I am in process of complaining to Amazon about this as this is unfair and misleading”
“Not great no pockets only false ones”
Top return reasons
Common questions
- Is waterproof jackets women profitable to sell on Amazon United Kingdom?
- The niche generates £335K/yr across 187 tracked products. 5 of 32 products launched in the last 360 days are still selling. 90-day search growth is +26.0%. Flapen's verdict: Worth a look (62/100).
- How competitive is the waterproof jackets women niche?
- 61 brands and 140 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in waterproof jackets women?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 3.9%.
- When does demand for waterproof jackets women peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 4.7× the quietest.
- What does it cost to enter the waterproof jackets women niche?
- Listings span £4.09–£62.79; the average listing price is £21.12 (sweet spot $15–$100). The average incumbent carries 1,852 reviews — the moat a new listing must climb.