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Waterproof Jackets Women

Waterproof Jackets Women shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look
Market size 53Growth 54Conversion 10Competition 97Returns 39Price range 80Avg price 90Brand share 86Review moat 46Quality gap 76
This niche Category average

Is Waterproof Jackets Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waterproof Jackets Women is a £335K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 62/100.

Waterproof Jackets Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +26.0% over the last 90 days and 0.8% of searches end in a purchase.

£335K

revenue / yr

Units sold / yr13K
Search volume / yr+26.0%2.0M
Conversion rate0.8%
Avg price£21.12

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers61 · 140
Top-5 product click share13%
Open market51%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 187 products

Sponsored placement84%
New entrants (1y)32· 5 succeeded
Avg rating4.3★
Avg reviews1,852

Top Waterproof Jackets Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 rising

Sellers

140

Top-5 brand share

49%

Top 20: 83%

Top-5 click share

13%

Top 20: 36%

Open market

47%

  • 33,000ft15%
  • Regatta12%
  • Trespass10%
  • Outdoor Ventures8%
  • Cosowe4%
  • Lancry4%

Waterproof Jackets Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR0.8%Products187Brands61Top 5 Brands49%OOS Rate3.4%Rating4.3★Reviews1,852Avg BSR#81
125K75KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.7×

Top Waterproof Jackets Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rain coats for women249K/yr
  • lightweight waterproof jacket135K/yr
  • rain jacket women117K/yr
  • rain coat133K/yr
  • raincoat women142K/yr
  • raincoat100K/yr
  • waterproof jacket men169K/yr
  • rain jacket95K/yr
  • rain jacket men78K/yr
  • womens raincoat71K/yr

What reviews say buyers love and hate about Waterproof Jackets Women

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Value For Money15%

Excellent value

Quality-Overall14%

Well made and affordable

Size-Overall11%

true to size

Water Resistance9%

The waterproofing is top-notch

Weight Light6%

Initially very happy with the lightweight

What buyers complain about

56% of reviews
Size-Overall18%

Unfortunately not a great fit for me

Water Resistance12%

it lost its water resistance very quickly

Quality-Overall8%

not very well made

Thickness4%

The material feels thin

Stitch/Finish/Polish3%

Stitches were loose

Waterproof Jackets Women return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Quality-Overall
5%
3Thin
4%
4Material Quality
3%
5Water Resistance
3%

Common Waterproof Jackets Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Jackets Women 62/100 on Amazon United Kingdom — Worth a look. The niche generates £335K/yr across 187 tracked products. 5 of 32 products launched in the last 360 days are still selling. Search demand moved +26.0% over the last 90 days.
Search demand for Waterproof Jackets Women on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 4.7× the quietest.