Waterproof Jackets Women

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £335K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+26.0%

Conversion, latest week

0.8%

Market size, estimated

£335Ka year

Peak month

September4.7× the quietest month

Top search term

rain coats for women249K searches a year

Listings sell for £21.12 on average, from £4.09 to £62.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £21.12 that is £0 to £2K a year per listing.

Average price

£21.12inside the $15 to $100 sweet spot

Price range

£4.09–£62.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

3.9%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #81 within Snow & Rainwear. It carries 1,852 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

93%

Out of stock, average day

3.4%

Average rank

#81in Snow & Rainwear

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,852per listing

Listings tracked

187

32 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

32

Successful launches

5Amazon's first-year sales bar

Average brand age

48 months