Waterproof Hat
soft demand (-53.9% this quarter) — Waterproof Hat doesn't clear our bar today.
Flapen Score
Is Waterproof Hat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Waterproof Hat is a £48K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Waterproof Hat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -53.9% over the last 90 days and 1.5% of searches end in a purchase.
£48K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 48 products
Top Waterproof Hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TOP-EX Mens Waterproof Baseball Cap for Running Golf - Sun Rain Cap All Weather Protection UV Reflective Breathable Outdoor Hat Black M/L
- Price
- £17.21
- Rating
- 4.6/5
- Reviews
- 522
- Age
- 2y ago
Malaxlx Black Waterproof Baseball Cap for Men Women Breathable UPF50+ Sport Outdoor Caps Quick Dry Adjustable Rain Hat
- Price
- £9.39
- Rating
- 3.9/5
- Reviews
- 438
- Age
- 2y ago
SEALSKINZ | Salle | Waterproof Unisex All Weather Foldable Peak SPF 40+ Cap Hat Blue
- Price
- £15.89
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 2y ago
SEALSKINZ Langham | Black Colour Waterproof SPF 40 All Weather Running Cap Hat
- Price
- £18.80
- Rating
- 4.5/5
- Reviews
- 3,563
- Age
- 2y ago
TOP-EX Unisex Waterproof Baseball Cap for Running Golf - Sun Rain All Weather Protection UV Reflective Breathable Outdoor Hat Navy M/L
- Price
- £16.72
- Rating
- 4.3/5
- Reviews
- 436
- Age
- 2y ago
Trending
90-day click momentum
TOP-EX XL/XXL Unisex Waterproof Baseball Cap for Running Golf - Sun Rain All Weather Protection UV Reflective Breathable Outdoor Hat Grey
- Price
- £16.70
- Rating
- 4.3/5
- Reviews
- 436
- Age
- 2y ago
Baynetin Womens Criss Cross Ponytail Baseball Cap High Messy Bun Ponycap Quick Drying Mesh Outdoor Sports Hat with Ponytail Hole Adjustable Travel Summer Hat (Black One Size)
- Price
- £7.57
- Rating
- 4.2/5
- Reviews
- 2,320
- Age
- 4y ago
TOP-EX Unisex Waterproof Baseball Cap for Running Golf - Sun Rain All Weather Protection UV Reflective Breathable Outdoor Hat Navy M/L
- Price
- £16.72
- Rating
- 4.3/5
- Reviews
- 436
- Age
- 2y ago
SEALSKINZ Womens Lopham Waterproof Hiking Beanie with Microfleece Lining Windproof & Breathable Hat for Cold Weather (UK Alpha L XL Cream)
- Price
- £39.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
lifwimner Sun Hat for Women Men Foldable Waterproof Bucket Rain Hat with Chin Strap Quick Dry Boonie Fishing Hiking Camping Cap(Beige)
- Price
- £8.02
- Rating
- 4.2/5
- Reviews
- 543
- Age
- 2y ago
Newest
by launch dateSEALSKINZ Womens Lopham Waterproof Hiking Beanie with Microfleece Lining Windproof & Breathable Hat for Cold Weather (UK Alpha L XL Cream)
- Price
- £39.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
AUYAO Unisex Waterproof Baseball Cap 6-Panel Dad Cap Classic Plain Baseball Hat Lightweight Sport Cap Foldable Peak Cap Hat Sun Rain Protection Cap Sun Visor Hat for Running Hiking Fishing(Black)
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 6mo ago
DexShell Waterproof Two-Tone Cuffed Beanie for Men & Women Acrylic Knit Outer with Fleece Liner and Breathable Breathable Membrane Laminated on the Inside Jet Black Grey One Size
- Price
- £19.99
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 9mo ago
Winsegom Mens Waterproof Baseball Caps Sun Protection Baseball Cap 55-60cm Breathable Sport Hats with Adjustable for Men Outdoor Running Clmbing Hiking Walking Sports Black
- Price
- £6.76
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 11mo ago
PivotWing Unisex Waterproof Cap for Men Women Upf50+ Reflective All Weather Running Cap Adjustable Rain Day Running Hat Unstructured Baseball Cap for Running Fishing Hiking Black One Size
- Price
- £10.83
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
24 rising
Sellers
69
Top-5 brand share
70%
Top 20: 98%
Top-5 click share
38%
Top 20: 74%
Open market
27%
- TOP-EX26%
- SEALSKINZ23%
- Malaxlx10%
- Beechfield7%
- AUYAO4%
- GORE WEAR3%
Waterproof Hat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.9×
Top Waterproof Hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waterproof cap39K/yr
- sealskinz hat59K/yr
- waterproof caps for men15K/yr
- waterproof baseball caps for men11K/yr
- waterproof bucket hats for men6K/yr
- waterproof cap women5K/yr
- waterproof beanie19K/yr
- mens waterproof hats6K/yr
- sealskinz hats5K/yr
- waterproof beanie hat men9K/yr
What reviews say buyers love and hate about Waterproof Hat
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Comfortable waterproof lightweight”
“Good quality”
“This means it can fit well because it is not too big”
“Comfortable”
“Very warm”
What buyers complain about
66% of reviews“Ridiculously small”
“shame the beak on the hat not water proof custermer always right when you're in all weathers”
“Cap strap works loose”
“it is flimsy”
“Poor quality”
Waterproof Hat return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
86%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Waterproof Hat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
