waterproof hat
Skip itSoft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Price range
Good£6.21–£39.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.73avg listing price — sweet spot $15–$100
Review moat
Good828.38avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£48K£48K/yr · 212K searches
Growth
Bad-53.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, waterproof hat is a £48K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
waterproof hat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £44K–£59K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #754
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 81%
- Out of stock
- 6.4%
- Avg brand age
- 48 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
69
Top-5 brand share
70%
Top 20: 98%
Top-5 click share
38%
Top 20: 74%
Open market
27%
- TOP-EX26%
- SEALSKINZ23%
- Malaxlx10%
- Beechfield7%
- AUYAO4%
- GORE WEAR3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.9×
Top waterproof hat search terms
- waterproof cap39K/yr
- sealskinz hat59K/yr
- waterproof caps for men15K/yr
- waterproof baseball caps for men11K/yr
- waterproof bucket hats for men6K/yr
- waterproof cap women5K/yr
- waterproof beanie19K/yr
- mens waterproof hats6K/yr
- sealskinz hats5K/yr
- waterproof beanie hat men9K/yr
Top waterproof hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOP-EX Mens Waterproof Baseball Cap for Running Golf - Sun Rain Cap All Weather Protection UV Reflective Breathable Outdoor Hat Black M/L
TOP-EX£17.214.6★522 rev
Malaxlx Black Waterproof Baseball Cap for Men Women Breathable UPF50+ Sport Outdoor Caps Quick Dry Adjustable Rain Hat
Malaxlx£9.393.9★438 rev
SEALSKINZ | Salle | Waterproof Unisex All Weather Foldable Peak SPF 40+ Cap Hat Blue
SEALSKINZ£15.894.8★25 rev
SEALSKINZ Langham | Black Colour Waterproof SPF 40 All Weather Running Cap Hat
SEALSKINZ£18.804.5★3,563 rev
TOP-EX Unisex Waterproof Baseball Cap for Running Golf - Sun Rain All Weather Protection UV Reflective Breathable Outdoor Hat Navy M/L
TOP-EX£16.724.3★436 rev
Newest
by launch date
SEALSKINZ Womens Lopham Waterproof Hiking Beanie with Microfleece Lining Windproof & Breathable Hat for Cold Weather (UK Alpha L XL Cream)
SEALSKINZ£39.980 rev
AUYAO Unisex Waterproof Baseball Cap 6-Panel Dad Cap Classic Plain Baseball Hat Lightweight Sport Cap Foldable Peak Cap Hat Sun Rain Protection Cap Sun Visor Hat for Running Hiking Fishing(Black)
AUYAO£6.3926 rev
DexShell Waterproof Two-Tone Cuffed Beanie for Men & Women Acrylic Knit Outer with Fleece Liner and Breathable Breathable Membrane Laminated on the Inside Jet Black Grey One Size
DexShell£19.9941 rev
Winsegom Mens Waterproof Baseball Caps Sun Protection Baseball Cap 55-60cm Breathable Sport Hats with Adjustable for Men Outdoor Running Clmbing Hiking Walking Sports Black
Winsegom£6.7622 rev
PivotWing Unisex Waterproof Cap for Men Women Upf50+ Reflective All Weather Running Cap Adjustable Rain Day Running Hat Unstructured Baseball Cap for Running Fishing Hiking Black One Size
PivotWing£10.8390 rev
Trending
90-day click momentum
TOP-EX XL/XXL Unisex Waterproof Baseball Cap for Running Golf - Sun Rain All Weather Protection UV Reflective Breathable Outdoor Hat Grey
TOP-EX£16.704.3★
Baynetin Womens Criss Cross Ponytail Baseball Cap High Messy Bun Ponycap Quick Drying Mesh Outdoor Sports Hat with Ponytail Hole Adjustable Travel Summer Hat (Black One Size)
Baynetin£7.574.2★
TOP-EX Unisex Waterproof Baseball Cap for Running Golf - Sun Rain All Weather Protection UV Reflective Breathable Outdoor Hat Navy M/L
TOP-EX£16.724.3★
SEALSKINZ Womens Lopham Waterproof Hiking Beanie with Microfleece Lining Windproof & Breathable Hat for Cold Weather (UK Alpha L XL Cream)
SEALSKINZ£39.980.0★
lifwimner Sun Hat for Women Men Foldable Waterproof Bucket Rain Hat with Chin Strap Quick Dry Boonie Fishing Hiking Camping Cap(Beige)
lifwimner£8.024.2★
What buyers say about waterproof hat
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable waterproof lightweight”
“Good quality”
“This means it can fit well because it is not too big”
“Comfortable”
“Very warm”
“Worth the money”
“Brilliant cap for work lorry driver and keeps me dry and glasses dry”
“Good product protects from Sun UV and rain”
“This hat is exactly what it says on the tin”
“lightweight hat”
What buyers complain about
“Ridiculously small”
“shame the beak on the hat not water proof custermer always right when you're in all weathers”
“Cap strap works loose”
“it is flimsy”
“Poor quality”
“I assume the segmented baseball design uses a little less material or has more buyer appeal”
“Broke within days of light use”
“Very thin”
“no shape whatsoever”
“it's not like the pic”
Top return reasons
Common questions
- Is waterproof hat profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 48 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -53.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the waterproof hat niche?
- 24 brands and 69 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in waterproof hat?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Strap/String Quality. The return rate is 2.8%.
- When does demand for waterproof hat peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 8.9× the quietest.
- What does it cost to enter the waterproof hat niche?
- Listings span £6.21–£39.98; the average listing price is £14.73 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.