Waterproof Hat

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months

212K

Growth, 90 days vs prior 90

-53.9%

Conversion, latest week

1.5%

Market size, estimated

£48Ka year

Peak month

October8.9× the quietest month

Top search term

waterproof cap39K searches a year

Listings sell for £14.73 on average, from £6.21 to £39.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.73 that is £0 to £1K a year per listing.

Average price

£14.73under the $15 to $100 sweet spot

Price range

£6.21–£39.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.8%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #754 within Accessories. It carries 828 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

92%

Out of stock, average day

6.4%

Average rank

#754in Accessories

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

828per listing

Listings tracked

48

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months