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Waterproof Boots Women

Fail

Shoppers spend only $0 a year here, so Waterproof Boots Women is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£0/yr255K searches / yr
90-day growth
-76.8%search demand this quarter
Competition
13%top-5 click share · 55 brands · 106 sellers

Flapen Score

Waterproof Boots Women against its category

The dotted line is the Fashion average. Past it, Waterproof Boots Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Boots Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Boots Women 255K times last year and spent an estimated £0. The top 5 brands take 57% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-76.8%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November21.0× the quietest month
Top search term
waterproof boots women106K searches a year

02 · Price

A sale here is worth £27.34.

Listings sell for £27.34 on average, from £8.49 to £104.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.34 that is £0 to £3K a year per listing.

Average price
£27.34inside the $15 to $100 sweet spot
Price range
£8.49–£104.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
7.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #304 within Shoes. It carries 1,301 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
22.3%
Average rank
#304in Shoes
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,301per listing
Listings tracked
188

04 · Newcomers

Amazon counts 0 of last year's 66 launches as successful.

66 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
66
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Waterproof Boots Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 rising

Sellers

106

Top-5 brand share

57%

Top 20: 87%

Top-5 click share

13%

Top 20: 36%

Open market

35%

  • DREAM PAIRS17%
  • FOGOIN11%
  • Jollywalk10%
  • Amazon Essentials10%
  • DRECAGE9%
  • Mountain Warehouse8%

Demand

Waterproof Boots Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 21.0×

Search terms

Top Waterproof Boots Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof boots women106K/yr
  • womens waterproof boots46K/yr
  • waterproof ankle boots women14K/yr
  • ladies waterproof boots27K/yr
  • waterproof ankle boots6K/yr
  • water proof boots5K/yr
  • waterproof boots for women uk17K/yr
  • waterproof womens boots14K/yr
  • waterproof boot3K/yr
  • boots waterproof4K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Boots Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+0.24

Come up big

Didn't fit properly

Small made

Durability8%−0.21

they ripped within 2 months

Not Durable

hers fell apart

Quality-Overall7%−0.08

Shocking quality

Feel cheaply made

Poor quality

Water Resistance7%+0.16

Not Waterproof

They gradually started letting in water

no longer water proof

Comfort-Overall4%+2.30

Not comfortable

makes these a hard wear

Not comfortable for long wear

Love

Comfort-Overall29%+2.30

Really comfortable

Looks nice and comfortable to wear

Comfortable boots

Size-Overall12%+0.24

Perfect fit, I ordered my usual size and our really comfortable, truly lovely

Fit well

Fit like a dream

Value For Money10%+0.81

Great value for money

Good for the price

Great Value For Money

Water Resistance8%+0.16

comfortable still waterproof

totally waterproof

fully waterproof

Quality-Overall7%−0.08

Decent quality

A really high-quality pair of shoes

are well made

Return

7.5% Return rate 75% Fixable by listing

Size-Overall50%▆▆▇▇▆█

Come up big

Didn't fit properly

Small made

Feet Fit14%▇▇▇▇█▇

Slightly bigger in foot size

Not for wide feet

I thought they would be too tight around the toes

Comfort-Overall6%█▆▇▆▆▇

Not comfortable

makes these a hard wear

Not comfortable for long wear

Width6%▇█▅▇▅▆
Ankle Support3%▆▆▇▅██

Now resulting in a hole in the ankle

Ok. A bit narrow on the calf which caused dome rucking on the ankle

they do rub at the ankles

FAQ

Common Waterproof Boots Women questions

Answered from the same tracked data.