Skip to content

Waterproof Boots Women

Fail

Shoppers spend an estimated $0 a year here, so Waterproof Boots Women is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£0/yr255K searches / yr
90-day growth
-76.8%search demand this quarter
Competition
13%top-5 click share · 55 brands · 106 sellers

Flapen Score

Waterproof Boots Women against its category

The dotted line is the Fashion average. Past it, Waterproof Boots Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Boots Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Boots Women 255K times last year and spent an estimated £0. The top 5 brands take 57% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-76.8%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November21.0× the quietest month
Top search term
waterproof boots women106K searches a year

02 · Price

A sale here is worth £27.34.

Listings sell for £27.34 on average, from £8.49 to £104.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.34 that is £0 to £3K a year per listing.

Average price
£27.34inside the $15 to $100 sweet spot
Price range
£8.49–£104.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
7.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #304 within Shoes. It carries 1,301 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
22.3%
Average rank
#304in Shoes
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,301per listing
Listings tracked
188

04 · Newcomers

0 of last year's 66 launches cleared the first-year sales bar.

66 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
66
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Waterproof Boots Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 rising

Sellers

106

Est. top-5 brand share

57%

Top 20: 87%

Est. top-5 click share

13%

Top 20: 36%

Open market

35%

  • DREAM PAIRS17%
  • FOGOIN11%
  • Jollywalk10%
  • Amazon Essentials10%
  • DRECAGE9%
  • Mountain Warehouse8%

Demand

Waterproof Boots Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 21.0×

Search terms

Top Waterproof Boots Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • waterproof boots women106K/yr
  • womens waterproof boots46K/yr
  • waterproof ankle boots women14K/yr
  • ladies waterproof boots27K/yr
  • waterproof ankle boots6K/yr
  • water proof boots5K/yr
  • waterproof boots for women uk17K/yr
  • waterproof womens boots14K/yr
  • waterproof boot3K/yr
  • boots waterproof4K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Boots Women

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Size-Overall”
7.5%of orders come back
“Come up big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Waterproof Boots Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data