waterproof boots women
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible£27.34avg listing price — sweet spot $15–$100
Price range
Great£8.49–£104.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,300.71avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.5%return rate — above 5% kills the launch gate
Market size
Bad£0£0/yr · 255K searches
Growth
Bad-76.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, waterproof boots women is a £0/yr Amazon United Kingdom market (255K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
waterproof boots women market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £21K–£27K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #304
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 22.3%
- Avg brand age
- 50 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
55 rising
Sellers
106
Top-5 brand share
57%
Top 20: 87%
Top-5 click share
13%
Top 20: 36%
Open market
35%
- DREAM PAIRS17%
- FOGOIN11%
- Jollywalk10%
- Amazon Essentials10%
- DRECAGE9%
- Mountain Warehouse8%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -76.8% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 21.0×
Top waterproof boots women search terms
- waterproof boots women106K/yr
- womens waterproof boots46K/yr
- waterproof ankle boots women14K/yr
- ladies waterproof boots27K/yr
- waterproof ankle boots6K/yr
- water proof boots5K/yr
- waterproof boots for women uk17K/yr
- waterproof womens boots14K/yr
- waterproof boot3K/yr
- boots waterproof4K/yr
Top waterproof boots women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DREAM PAIRS Wellington Boots Women Ankle Ladies Wellies Short Chelsea Booties Waterproof Rain Boots Black Size 5 UK SDRB2201W-E
DREAM PAIRS£14.734.4★5,945 rev
ziitop Boots for Women Waterproof Ladies Ankle Boots Black Lace Up Side Zipper Womens Platform Leather Short Booties
ziitop£26.334.1★485 rev
DREAM PAIRS Women Wellington and Wellies Outdoor and Waterproof Rain Boots Comfort Dog-Walking Shoes in Garden and Camping Size 6 Black DWEMRB2506
DREAM PAIRS£14.814.5★90 rev
ZHFF Womens Winter Snow Boots Fur Lined Warm Ankle Boots Side Zipper Lightweight Outdoor Flat Walking Shoes Non-Slip Girls Ladies Booties Black
ZHFF£17.224.3★121 rev
DREAM PAIRS Women Wellington Boots Comfortable Chelsea Rain Boots for Hiking Yard Work Mucker Style Outdoor Activities Size 5 Black SDRB2405W-E
DREAM PAIRS£20.604.3★697 rev
Newest
by launch date
Amazon Essentials Womens Waterproof Tall Wellington Boots Navy 7 UK
Amazon Essentials£15.64186 rev
Amazon Essentials Womens Waterproof Tall Wellington Boots Navy 4.5 UK
Amazon Essentials£17.31186 rev
Amazon Essentials Womens Waterproof Tall Wellington Boots Black 5.5 UK
Amazon Essentials£15.10186 rev
Amazon Essentials Womens Waterproof Tall Wellington Boots Black 4.5 UK
Amazon Essentials£15.41186 rev
FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
FOGOIN£22.9832 rev
Trending
90-day click momentumAmazon Essentials Womens Waterproof Tall Wellington Boots Navy 7 UK
Amazon Essentials£15.644.5★
Amazon Essentials Womens Waterproof Tall Wellington Boots Black 4.5 UK
Amazon Essentials£15.414.5★
Amazon Essentials Womens Waterproof Tall Wellington Boots Black 5.5 UK
Amazon Essentials£15.104.5★
Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
Jollywalk£31.613.8★
Amazon Essentials Womens Waterproof Tall Wellington Boots Navy 4.5 UK
Amazon Essentials£17.314.5★
What buyers say about waterproof boots women
What buyers praise and complain about, mined from review topics.What buyers love
“Really comfortable”
“Perfect fit, I ordered my usual size and our really comfortable, truly lovely”
“Great value for money”
“comfortable still waterproof”
“Decent quality”
“Easy to put on and take off”
“Very comfortable to wear warm”
“Great boot for dog walks”
“Sturdy, wide fit is comfortable, good rubber soles”
“Stylish and practical”
What buyers complain about
“Come up big”
“they ripped within 2 months”
“Shocking quality”
“Not Waterproof”
“Not comfortable”
“Slightly bigger in foot size”
“not easy to get on at all”
“a complete waste of money”
“within 2 days they reeked. previous shoes never smelled”
“Now resulting in a hole in the ankle”
Top return reasons
Common questions
- Is waterproof boots women profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 188 tracked products. 0 of 66 products launched in the last 360 days are still selling. 90-day search growth is -76.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the waterproof boots women niche?
- 55 brands and 106 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in waterproof boots women?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 7.5% — above our launch gate.
- When does demand for waterproof boots women peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 21.0× the quietest.
- What does it cost to enter the waterproof boots women niche?
- Listings span £8.49–£104.99; the average listing price is £27.34 (sweet spot $15–$100). The average incumbent carries 1,301 reviews — the moat a new listing must climb.