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Waterproof Backpack Cover

Fail

Prices span $2.79–$14.16, mostly outside the sweet spot, so Waterproof Backpack Cover is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£44K/yr265K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
51%top-5 click share · 24 brands · 42 sellers

Flapen Score

Waterproof Backpack Cover against its category

The dotted line is the Fashion average. Past it, Waterproof Backpack Cover is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Backpack Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Backpack Cover 265K times last year and spent an estimated £44K. The top 5 brands take 61% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
2.6%
Market size, estimated
£44Ka year
Peak month
September3.1× the quietest month
Top search term
waterproof backpack cover47K searches a year

02 · Price

A sale here is worth £6.37.

Listings sell for £6.37 on average, from £2.79 to £14.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.37 that is £637 to £2K a year per listing.

Average price
£6.37under the $15 to $100 sweet spot
Price range
£2.79–£14.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£637–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #24 within Luggage & Travel Gear. It carries 1,624 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#24in Luggage & Travel Gear
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,624per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Waterproof Backpack Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 falling

Sellers

42

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

51%

Top 20: 83%

Open market

34%

  • JITIFAZH18%
  • Vango16%
  • LAMA12%
  • GUKOY9%
  • Trespass6%
  • SHOCHX5%

Demand

Waterproof Backpack Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Search terms

Top Waterproof Backpack Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof backpack cover47K/yr
  • waterproof rucksack cover24K/yr
  • waterproof bag cover26K/yr
  • rucksack covers waterproof22K/yr
  • backpack cover waterproof20K/yr
  • backpack cover12K/yr
  • rucksack waterproof cover9K/yr
  • backpack rain cover waterproof13K/yr
  • rucksack cover9K/yr
  • backpack waterproof cover12K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Backpack Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.09

these do come up a bit large on it

too small

This cover was far too small

Water Resistance9%−0.05

However, it cannot completely replace a waterproof backpack

can't afford for it's contents to get wet

theres a risk of water eventually seeping through

Strap/String Quality7%

Shame you cannot tighten

sadly there werent any straps

straps can be uncomfortable

Advertised Vs Actual Product6%−0.07

not nearly the size it is advertised as

so it looked very different from the online illustration

Quality-Overall4%+1.25

These are fairly cheaply made covers

They are relatively cheaply made

not premium quality

Love

Size-Overall21%−0.09

Fits well

Easy to fit

they fit my bag

Water Resistance13%−0.05

Good waterproofing

It is really waterproof

Easy and waterproof

Value For Money12%−0.07

Good value

Value for money

Good value for money

Quality-Overall8%+1.25

It is well made

The backpack cover itself feels well made

good quality

Weather Proof5%+0.98

Good rain cover

Weather Protection I Can Trust

It really works in heavy wet weather

Return

1.5% Return rate 85% Fixable by listing

Size-Overall76%▇▆▇▇██

these do come up a bit large on it

too small

This cover was far too small

Cover Quality4%█▇▁█▇▄
Strap/String Quality2%▁▅█▁▁▁

Shame you cannot tighten

sadly there werent any straps

straps can be uncomfortable

Quality-Overall2%▁▇▁█▃▁

These are fairly cheaply made covers

They are relatively cheaply made

not premium quality

Color2%▁▁▁▁█▄

FAQ

Common Waterproof Backpack Cover questions

Answered from the same tracked data.