Is waterproof backpack cover profitable to sell on Amazon United Kingdom?

The niche generates £44K/yr across 35 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (40/100).

How competitive is the waterproof backpack cover niche?

24 brands and 42 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in waterproof backpack cover?

Top complaints mined from reviews: Size-Overall, Water Resistance, Strap/String Quality. The return rate is 1.5%.

When does demand for waterproof backpack cover peak?

Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.

What does it cost to enter the waterproof backpack cover niche?

Listings span £2.79–£14.16; the average listing price is £6.37 (sweet spot $15–$100). The average incumbent carries 1,624 reviews — the moat a new listing must climb.

waterproof backpack cover

Skip it

Prices mostly outside the sweet spot ($2.79–$14.16) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,623.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.37

avg listing price — sweet spot $15–$100

Market size

Bad£44K

£44K/yr · 265K searches

Price range

Bad£2.79–£14.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, waterproof backpack cover is a £44K/yr Amazon United Kingdom market (265K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

waterproof backpack cover market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £38K–£51K; units × avg price
Conversion rate: 2.6%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 4.9%
Avg brand age: 43 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

51%

Top 20: 83%

Open market

34%

JITIFAZH18%
Vango16%
LAMA12%
GUKOY9%
Trespass6%
SHOCHX5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Open Trend

Top waterproof backpack cover search terms

waterproof backpack cover47K/yr -27.1%2.8% conv.
waterproof rucksack cover24K/yr -3.8%2.3% conv.
waterproof bag cover26K/yr -17.3%2.1% conv.
rucksack covers waterproof22K/yr -16.0%1.5% conv.
backpack cover waterproof20K/yr -34.4%1.9% conv.
backpack cover12K/yr +6.4%1.1% conv.
rucksack waterproof cover9K/yr +35.6%1.9% conv.
backpack rain cover waterproof13K/yr +2.4%2.4% conv.
rucksack cover9K/yr +23.4%1.0% conv.
backpack waterproof cover12K/yr -11.7%2.7% conv.

All search terms

Top waterproof backpack cover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JITIFAZH Backpack Waterproof Cover with Reflective Strap (8-70L) 2 Adjustable Anti Slip Cross Buckle Strap for Outdoor Hiking Camping Traveling Cycling(Black XS for 8-17L backpack)

JITIFAZH£4.564.5★40 rev

Vango Backpack Rain Cover Large Waterproof Rucksack Cover with Reflective for Hiking Camping Traveling Cycling

Vango£9.484.6★93 rev

LAMA 2pcs Waterproof Rain Cover for Backpack Reflective Rainproof Protector for Anti-dust and Anti-Theft S 18L-25L Black

LAMA£6.444.5★7,698 rev

GUKOY Waterproof Rain Cover with Reflective Strap for Backpack 2 Adjustable Anti Slip Cross Buckle Strap Rainproof Snowproof Dustproof Anti-Frost Covers (S for 18-25L backpack)

GUKOY£6.024.5★578 rev

Trespass Waterproof Rucksack Cover Black in Size - M

Trespass£6.904.2★306 rev

Newest

by launch date

2Pcs Waterproof Backpack Cover Backpack Rain Cover Waterproof Rucksack Covers with Reflective for Hiking Camping Cycling School and Outdoor Activities (Black + Army Green 30-40L)

Pqrsde£4.080 rev

5mo ago

LAMA 1 Pack Waterproof Rain Cover for Backpack Reflective Rainproof Protector for Anti-dust and Anti-Theft M 26L-40L ArmyGreen

LAMA£4.937,698 rev

7mo ago

LeeQunQ Waterproof Backpack Waterproof Rucksack Cover With Reflective For Utdoor Hiking Camping Traveling Cycling (Black 30l-40l S)

LeeQunQ£2.796 rev

9mo ago

SHOCHX 2 Pack Waterproof Backpack Rain Cover with Reflective Strap 1 Adjustable Anti Slip Cross Buckle Strap Rainproof Snowproof for Hiking Camping Touring Cycling XS for 8-17L Backpack Black

SHOCHX£5.8571 rev

12mo ago

SHOCHX Waterproof Backpack Rain Cover with Three Reflective Strap 1 Adjustable Anti Slip Cross Buckle Strap for Anti-Dust and Anti-Theft Rainproof Snowproof M for 26-40L Backpack Black

SHOCHX£5.1767 rev

12mo ago

What buyers say about waterproof backpack cover

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fits well”

Water Resistance13%

“Good waterproofing”

Value For Money12%

“Good value”

Quality-Overall8%

“It is well made”

Weather Proof5%

“Good rain cover”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product5%

“Does what it's needs to do”

Weight Light4%

“Lightweight backpack rain covers that fit well”

Design-Overall2%

“Well designed and made”

Material Quality2%

“The material feels lightweight”

What buyers complain about

Size-Overall18%

“these do come up a bit large on it”

Water Resistance9%

“However, it cannot completely replace a waterproof backpack”

Strap/String Quality7%

“Shame you cannot tighten”

Advertised Vs Actual Product6%

“not nearly the size it is advertised as”

Quality-Overall4%

“These are fairly cheaply made covers”

Material Quality2%

“man made material”

Stretchability/Expandability/Elasticity2%

“The elastic around the edge is very tight”

Stitch/Finish/Polish2%

“The downside is the stitching doesn't look top notch so I'm unsure how many season they will last”

Portability1%

“I was disappointed to discover only one portable pouch for two covers”

Drying Time1%

“can't afford for it's contents to get wet”

Top return reasons

Size-Overall76%

Cover Quality4%

Strap/String Quality2%

Quality-Overall2%

Color2%

Advertised Vs Actual Product2%

Water Resistance1%