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Waterproof Apron

a small market ($50K/yr) — Waterproof Apron doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 13Growth 16Conversion 61Competition 51Returns 90Price range 30Avg price 24Brand share 69Review moat 48Quality gap 79
This niche Category average

Is Waterproof Apron profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waterproof Apron is a £50K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Waterproof Apron: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.6% over the last 90 days and 5.4% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr6K
Search volume / yr-17.6%109K
Conversion rate5.4%
Avg price£8.65

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers21 · 33
Top-5 product click share55%
Open market36%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement94%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews1,672

Top Waterproof Apron products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

33

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

55%

Top 20: 88%

Open market

30%

  • atopo19%
  • LEFUNDA18%
  • Gotega14%
  • DILLMAN7%
  • AKlamater6%
  • Jolee Tablecloths6%

Waterproof Apron demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR5.4%Products31Brands21Top 5 Brands64%OOS Rate10.3%Rating4.2★Reviews1,672Avg BSR#94
4K3KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Waterproof Apron search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • waterproof apron35K/yr
  • waterproof apron for women15K/yr
  • pvc apron16K/yr
  • pvc aprons for women11K/yr
  • apron waterproof6K/yr
  • waterproof aprons for men5K/yr
  • plastic aprons for women6K/yr
  • aprons for women waterproof6K/yr
  • waterproof aprons4K/yr
  • wipe clean apron4K/yr

What reviews say buyers love and hate about Waterproof Apron

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall22%

Excellent quality

Value For Money12%

they are very affordable

Water Resistance9%

Brilliant, water proof and easy clean

Advertised Vs Actual Product7%

Exactly as described

Ease Of Cleaning5%

easy clean

What buyers complain about

77% of reviews
Size-Overall17%

A bit short

Water Resistance15%

Doesnt keep you dry at all even though its listed as waterproof

Quality-Overall15%

Very cheap and tacky

Material Quality7%

Sadly material breaking after light use

Strap/String Quality5%

difficult to fasten the straps

Waterproof Apron return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Material Quality
25%
2Quality-Overall
18%
3Size-Overall
18%
4Color
7%
5Water Resistance
6%

Common Waterproof Apron questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Apron 47/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -17.6% over the last 90 days.
Search demand for Waterproof Apron on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.