waterproof apron
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,672.19avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.85–£19.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 109K searches
According to Flapen's Amazon United Kingdom niche tracking, waterproof apron is a £50K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
waterproof apron market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £43K–£52K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 10.3%
- Avg brand age
- 37 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
33
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
55%
Top 20: 88%
Open market
30%
- atopo19%
- LEFUNDA18%
- Gotega14%
- DILLMAN7%
- AKlamater6%
- Jolee Tablecloths6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top waterproof apron search terms
- waterproof apron35K/yr
- waterproof apron for women15K/yr
- pvc apron16K/yr
- pvc aprons for women11K/yr
- apron waterproof6K/yr
- waterproof aprons for men5K/yr
- plastic aprons for women6K/yr
- aprons for women waterproof6K/yr
- waterproof aprons4K/yr
- wipe clean apron4K/yr
Top waterproof apron products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
atopo 4 Packs Chef Apron Waterproof Catering Apron with 2 Pockets Adjustable Work Aprons Perfect for Kitchen Cooking Painting Gardening Cleaning Restaurant BBQ Personalised Aprons (Black)
atopo£11.544.2★5,060 rev
Gotega 2 Pack Waterproof Rubber Vinyl Apron 40 Inch Heavy Duty Chemical Resistant Lab Apron Butcher Adjustable Bib for Dishwashing Kitchen Cooking Drawing Black
Gotega£12.804.3★4,975 rev
LEFUNDA Cooking Apron Waterproof with 3 Pockets Adjustable BBQ Apron with Long Straps Kitchen for Men Women Kitchen Restaurant Café
LEFUNDA£5.894.4★4,461 rev
AKlamater 3 PCS Women Apron with Pockets Adjustable Cooking Aprons PVC Waterproof Kitchen Bib Apron for Kitchen Cooking Baking Household Cleaning
AKlamater£6.704.1★450 rev
LEFUNDA Cooking Waterproof Apron with 3 Pockets Adjustable with Long Straps for Men Women Kitchen Restaurant Café
LEFUNDA£6.784.4★4,461 rev
Newest
by launch date
saerryor Funny Apron for Women with Pockets Adjustable Waterproof Colorful Paw Chef Apron for Pet Washing Smocks Home Kitchen Cooking Baking Gardening Manicurist Technician BBQ
saerryor£5.2948 rev
MIKI WELL Waterproof Apron - Black Heavy Duty 41.3 Inch Rubber Vinyl Chemical Resistant Work Apron Adjustable Bib Aprons for Men Butcher BBQ Kitchen Cooking
MIKI WELL£6.7936 rev
ViEinkaufen 2 Pack Apron for Women Waterproof Kitchen Apron for Cooking Adjustable Bib Aprons with 2 Pockets Wipeable Bib Apron for Baking Grilling Household Cleaning Gardening(Black+Light Grey)
ViEinkaufen£6.0518 rev
APRONPANDA Aprons for Men Women with Pockets Waterproof Adjustable Chef Apron for Cooking Baking Gardening BBQ Craft Working Painting (Black)
APRONPANDA£7.34164 rev
Vicloon 2 Pcs Floral Aprons for Women Waterproof Cooking Apron with Pockets Adjustable Floral Aprons Floral Chef Aprons for Women for Kitchen Cooking Baking Gardening Household Cleaning
Vicloon£5.27155 rev
Trending
90-day click momentumLEFUNDA Cooking Waterproof Apron with 3 Pockets Adjustable with Long Straps for Men Women Kitchen Restaurant Café
LEFUNDA£6.784.4★
Jolee... Fabrics Wipe Clean PVC Coated Aprons - 100% Cotton Oilcloth - One Size - Easy to Clean and Splash Proof Apron (Duck Egg Marguerite Adult (75cm Length))
Jolee Tablecloths£18.174.5★
LEFUNDA Cooking Apron Waterproof with 3 Pockets Adjustable BBQ Apron with Long Straps Kitchen for Men Women Kitchen Restaurant Café
LEFUNDA£5.894.4★
DILLMAN Aprons for Women with Pockets Cotton Linen Cooking Kitchen Baking Soft Durable Floral Gardening Apron Blue Full Length Adjustable Strap
DILLMAN£6.424.4★
Gotega 2 Pack Waterproof Rubber Vinyl Apron 40 Inch Heavy Duty Chemical Resistant Lab Apron Butcher Adjustable Bib for Dishwashing Kitchen Cooking Drawing Black
Gotega£12.804.3★
What buyers say about waterproof apron
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“they are very affordable”
“Brilliant, water proof and easy clean”
“Exactly as described”
“easy clean”
“Good fit”
“Very durable”
“Comes up clean even on the 30° recommended wash”
“Great design”
“That said, I love these for baking and they're lightweight and fold small for storing away when finished”
What buyers complain about
“A bit short”
“Doesnt keep you dry at all even though its listed as waterproof”
“Very cheap and tacky”
“Sadly material breaking after light use”
“difficult to fasten the straps”
“Don't last long”
“the ties at waist far too short if you s larger lady ok if your a 24 or under”
“Too thick”
“terrible product for money”
“Quite long. I'm 1.63”
Top return reasons
Common questions
- Is waterproof apron profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the waterproof apron niche?
- 21 brands and 33 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in waterproof apron?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 1.3%.
- When does demand for waterproof apron peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the waterproof apron niche?
- Listings span £3.85–£19.67; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 1,672 reviews — the moat a new listing must climb.