Waterproof Apron
FailShoppers spend only $50K a year here, so Waterproof Apron is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £50K/yr109K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 33 sellers
Flapen Score
Waterproof Apron against its category
The dotted line is the Fashion average. Past it, Waterproof Apron is stronger. Inside it, weaker.
Market
The Waterproof Apron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waterproof Apron 109K times last year and spent an estimated £50K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £50Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- waterproof apron35K searches a year
02 · Price
A sale here is worth £8.65.
Listings sell for £8.65 on average, from £3.85 to £19.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.65 that is £865 to £2K a year per listing.
- Average price
- £8.65under the $15 to $100 sweet spot
- Price range
- £3.85–£19.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £865–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #94 within Novelty & Special Use Clothing. It carries 1,672 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 10.3%
- Average rank
- #94in Novelty & Special Use Clothing
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,672per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Waterproof Apron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
atopo 4 Packs Chef Apron Waterproof Catering Apron with 2 Pockets Adjustable Work Aprons Perfect for Kitchen Cooking Painting Gardening Cleaning Restaurant BBQ Personalised Aprons (Black)
- Price
- £11.54
- Rating
- 4.2/5
- Reviews
- 5,060
- Age
- 5y ago
Gotega 2 Pack Waterproof Rubber Vinyl Apron 40 Inch Heavy Duty Chemical Resistant Lab Apron Butcher Adjustable Bib for Dishwashing Kitchen Cooking Drawing Black
- Price
- £12.80
- Rating
- 4.3/5
- Reviews
- 4,975
- Age
- 6y ago
LEFUNDA Cooking Apron Waterproof with 3 Pockets Adjustable BBQ Apron with Long Straps Kitchen for Men Women Kitchen Restaurant Café
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 4,461
- Age
- 4y ago
AKlamater 3 PCS Women Apron with Pockets Adjustable Cooking Aprons PVC Waterproof Kitchen Bib Apron for Kitchen Cooking Baking Household Cleaning
- Price
- £6.70
- Rating
- 4.1/5
- Reviews
- 450
- Age
- 5y ago
LEFUNDA Cooking Waterproof Apron with 3 Pockets Adjustable with Long Straps for Men Women Kitchen Restaurant Café
- Price
- £6.78
- Rating
- 4.4/5
- Reviews
- 4,461
- Age
- 4y ago
Trending
90-day click momentumLEFUNDA Cooking Waterproof Apron with 3 Pockets Adjustable with Long Straps for Men Women Kitchen Restaurant Café
- Price
- £6.78
- Rating
- 4.4/5
- Reviews
- 4,461
- Age
- 4y ago
Jolee... Fabrics Wipe Clean PVC Coated Aprons - 100% Cotton Oilcloth - One Size - Easy to Clean and Splash Proof Apron (Duck Egg Marguerite Adult (75cm Length))
- Price
- £18.17
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 6y ago
LEFUNDA Cooking Apron Waterproof with 3 Pockets Adjustable BBQ Apron with Long Straps Kitchen for Men Women Kitchen Restaurant Café
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 4,461
- Age
- 4y ago
DILLMAN Aprons for Women with Pockets Cotton Linen Cooking Kitchen Baking Soft Durable Floral Gardening Apron Blue Full Length Adjustable Strap
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 476
- Age
- 1y ago
Gotega 2 Pack Waterproof Rubber Vinyl Apron 40 Inch Heavy Duty Chemical Resistant Lab Apron Butcher Adjustable Bib for Dishwashing Kitchen Cooking Drawing Black
- Price
- £12.80
- Rating
- 4.3/5
- Reviews
- 4,975
- Age
- 6y ago
Newest
by launch date
saerryor Funny Apron for Women with Pockets Adjustable Waterproof Colorful Paw Chef Apron for Pet Washing Smocks Home Kitchen Cooking Baking Gardening Manicurist Technician BBQ
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 10mo ago
MIKI WELL Waterproof Apron - Black Heavy Duty 41.3 Inch Rubber Vinyl Chemical Resistant Work Apron Adjustable Bib Aprons for Men Butcher BBQ Kitchen Cooking
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 10mo ago
ViEinkaufen 2 Pack Apron for Women Waterproof Kitchen Apron for Cooking Adjustable Bib Aprons with 2 Pockets Wipeable Bib Apron for Baking Grilling Household Cleaning Gardening(Black+Light Grey)
- Price
- £6.05
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
APRONPANDA Aprons for Men Women with Pockets Waterproof Adjustable Chef Apron for Cooking Baking Gardening BBQ Craft Working Painting (Black)
- Price
- £7.34
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 1y ago
Vicloon 2 Pcs Floral Aprons for Women Waterproof Cooking Apron with Pockets Adjustable Floral Aprons Floral Chef Aprons for Women for Kitchen Cooking Baking Gardening Household Cleaning
- Price
- £5.27
- Rating
- 3.8/5
- Reviews
- 155
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
33
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
55%
Top 20: 88%
Open market
30%
- atopo19%
- LEFUNDA18%
- Gotega14%
- DILLMAN7%
- AKlamater6%
- Jolee Tablecloths6%
Demand
Waterproof Apron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Waterproof Apron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waterproof apron35K/yr
- waterproof apron for women15K/yr
- pvc apron16K/yr
- pvc aprons for women11K/yr
- apron waterproof6K/yr
- waterproof aprons for men5K/yr
- plastic aprons for women6K/yr
- aprons for women waterproof6K/yr
- waterproof aprons4K/yr
- wipe clean apron4K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Apron
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit short
Too short
It's super short
Doesnt keep you dry at all even though its listed as waterproof
Not water resistant
Not waterproof
Very cheap and tacky
Cheap crap
Quality not as expected
Sadly material breaking after light use
Material not good
The fabric isnt good enough and too short
difficult to fasten the straps
just wish the straps were a bit longer
The straps are a little short
Love
Excellent quality
looks well made
Look well made
they are very affordable
Good price
Excellent value
Brilliant, water proof and easy clean
It's waterproof
Strong plastic water proof
Exactly as described
Does the job
just what I needed
easy clean
Keep you clean
Fantastic wipeable product
Return
1.3% Return rate 33% Fixable by listing
Sadly material breaking after light use
Material not good
The fabric isnt good enough and too short
Very cheap and tacky
Cheap crap
Quality not as expected
A bit short
Too short
It's super short
Doesnt keep you dry at all even though its listed as waterproof
Not water resistant
Not waterproof
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproof Apron questions
Answered from the same tracked data.