Waterproof

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

0.8%

Market size, estimated

£222Ka year

Peak month

September3.2× the quietest month

Top search term

lightweight waterproof jacket135K searches a year

Listings sell for £24.08 on average, from £5.85 to £83.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £24.08 that is £0 to £2K a year per listing.

Average price

£24.08inside the $15 to $100 sweet spot

Price range

£5.85–£83.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

4.6%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #78 within Sport Specific Clothing. It carries 2,013 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

96%

Out of stock, average day

1.4%

Average rank

#78in Sport Specific Clothing

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,013per listing

Listings tracked

180

31 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months