Waterproof
Waterproof shows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Flapen Score
Is Waterproof profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Waterproof is a £222K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 55/100.
Waterproof: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +6.6% over the last 90 days and 0.8% of searches end in a purchase.
£222K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 180 products
Top Waterproof products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Outdoor Ventures Rain Jacket for Men Waterproof Pullover Lightweight Hooded Outdoor Raincoat Packaway Breathable Reflective Anorak Jacket for Travelling Camping Running Hiking Black XL
- Price
- £23.25
- Rating
- 4.5/5
- Reviews
- 849
- Age
- 4y ago
Trespass Unisex Waterproof Packaway Jacket Qikpac Flint in Size - XL
- Price
- £15.85
- Rating
- 4.5/5
- Reviews
- 10,108
- Age
- 11y ago
NORDIC OUTLAND Mens Lightweight Hooded Waterproof Rain Jacket Breathable Raincoat Shell for Outdoor Mountain Hiking (UK Alpha L Regular Regular Army Green)
- Price
- £34.51
- Rating
- 4.5/5
- Reviews
- 1,004
- Age
- 1y ago
Mountain Warehouse Pakka Mens Waterproof Packable Jacket - IsoDry Lightweight & Breathable Raincoat with Taped Seams & Packaway Bag - Spring Summer & Travel Black L
- Price
- £20.25
- Rating
- 4.4/5
- Reviews
- 980
- Age
- 3y ago
Columbia Mens Pouring Adventure Jacket Waterproof Rain Jacket Black Size L
- Price
- £37.75
- Rating
- 4.6/5
- Reviews
- 1,005
- Age
- 2y ago
Trending
90-day click momentum
Youkly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)
- Price
- £12.16
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 3mo ago
Regatta Mens Pack It III Waterproof Walking Jacket Pack-Away Breathable Lightweight
- Price
- £16.88
- Rating
- 4.4/5
- Reviews
- 4,059
- Age
- 3y ago
Trespass Adults Waterproof Jacket Qikpac - Lightweight Packaway Raincoat 2 Zip Pockets Full Body Front Zip Adjustable Hood Storm Flap Ventilated Back Foldable Packs in Pouch
- Price
- £16.26
- Rating
- 4.5/5
- Reviews
- 10,108
- Age
- 13y ago
ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha L Regular Regular Black)
- Price
- £8.48
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 6mo ago
Regatta Mens Pack It III Waterproof Walking Jacket Pack-Away Breathable Lightweight
- Price
- £15.77
- Rating
- 4.4/5
- Reviews
- 4,059
- Age
- 8y ago
Newest
by launch dateYoukly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)
- Price
- £12.16
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 3mo ago
ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha L Regular Regular Black)
- Price
- £8.48
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 6mo ago
ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha M Regular Regular Black)
- Price
- £8.46
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 6mo ago
NORDIC OUTLAND Mens Lightweight Hooded Waterproof Rain Jacket Breathable Raincoat Shell for Outdoor Mountain Hiking (UK Alpha L Regular Regular Army Green)
- Price
- £34.51
- Rating
- 4.5/5
- Reviews
- 1,004
- Age
- 1y ago
Berghaus Mens Deluge Pro Waterproof Shell Jacket | Adjustable | Durable Coat | Rain Protection Waterproof Jacket Black/Black L
- Price
- £61.90
- Rating
- 4.3/5
- Reviews
- 1,383
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
Brands
44 rising
Sellers
139
Top-5 brand share
62%
Top 20: 91%
Top-5 click share
14%
Top 20: 39%
Open market
33%
- Regatta19%
- Trespass13%
- 33,000ft12%
- Outdoor Ventures12%
- Columbia6%
- Mountain Warehouse5%
Waterproof demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×
Top Waterproof search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lightweight waterproof jacket135K/yr
- waterproof jacket men169K/yr
- rain jacket95K/yr
- rain jacket men78K/yr
- regatta waterproof jacket mens90K/yr
- waterproof coat90K/yr
- waterproof78K/yr
- mens rain jacket waterproof55K/yr
- mens lightweight waterproof jacket41K/yr
- softshell jackets mens58K/yr
What reviews say buyers love and hate about Waterproof
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Amazing value”
“true to size”
“Excellent quality”
“Very good waterproof”
“Super lightweight”
What buyers complain about
58% of reviews“Unfortunately not a great fit for me”
“no waterproofing at all”
“Low quality”
“The material is not as shown in photos”
“Not worth it”
Waterproof return rate & reasons
Why buyers send it back, as a share of all return requests.
4.6%
Return rate
77%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Waterproof questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
