Is waterproof profitable to sell on Amazon United Kingdom?

The niche generates £222K/yr across 180 tracked products. 3 of 31 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the waterproof niche?

44 brands and 139 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in waterproof?

Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 4.6%.

When does demand for waterproof peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 3.2× the quietest.

What does it cost to enter the waterproof niche?

Listings span £5.85–£83.25; the average listing price is £24.08 (sweet spot $15–$100). The average incumbent carries 2,013 reviews — the moat a new listing must climb.

waterproof

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Incredible£24.08

avg listing price — sweet spot $15–$100

Price range

Great£5.85–£83.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,012.72

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£222K

£222K/yr · 1.2M searches

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, waterproof is a £222K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

waterproof market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £96K–£120K; units × avg price
Conversion rate: 0.8%
Avg BSR: #78
Page quality: 0%
Prime: 96%
Sponsored: 78%
Out of stock: 1.4%
Avg brand age: 49 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

139

Top-5 brand share

62%

Top 20: 91%

Top-5 click share

14%

Top 20: 39%

Open market

33%

Regatta19%
Trespass13%
33,000ft12%
Outdoor Ventures12%
Columbia6%
Mountain Warehouse5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×

Open Trend

Top waterproof search terms

lightweight waterproof jacket135K/yr +125.6%0.3% conv.
waterproof jacket men169K/yr -19.5%0.5% conv.
rain jacket95K/yr +95.3%0.2% conv.
rain jacket men78K/yr +45.1%0.3% conv.
regatta waterproof jacket mens90K/yr -14.1%0.6% conv.
waterproof coat90K/yr -22.2%0.2% conv.
waterproof78K/yr -20.2%0.1% conv.
mens rain jacket waterproof55K/yr +42.2%0.5% conv.
mens lightweight waterproof jacket41K/yr +37.6%0.4% conv.
softshell jackets mens58K/yr -39.8%0.0% conv.

All search terms

Top waterproof products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Outdoor Ventures Rain Jacket for Men Waterproof Pullover Lightweight Hooded Outdoor Raincoat Packaway Breathable Reflective Anorak Jacket for Travelling Camping Running Hiking Black XL

Outdoor Ventures£23.254.5★849 rev

Trespass Unisex Waterproof Packaway Jacket Qikpac Flint in Size - XL

Trespass£15.854.5★10,108 rev

NORDIC OUTLAND Mens Lightweight Hooded Waterproof Rain Jacket Breathable Raincoat Shell for Outdoor Mountain Hiking (UK Alpha L Regular Regular Army Green)

NORDIC OUTLAND£34.514.5★1,004 rev

Mountain Warehouse Pakka Mens Waterproof Packable Jacket - IsoDry Lightweight & Breathable Raincoat with Taped Seams & Packaway Bag - Spring Summer & Travel Black L

Mountain Warehouse£20.254.4★980 rev

Columbia Mens Pouring Adventure Jacket Waterproof Rain Jacket Black Size L

Columbia£37.754.6★1,005 rev

Newest

by launch date

Youkly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)

Youkly£12.165 rev

3mo ago

ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha L Regular Regular Black)

ADUDVLO£8.4845 rev

6mo ago

ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha M Regular Regular Black)

ADUDVLO£8.4645 rev

6mo ago

NORDIC OUTLAND Mens Lightweight Hooded Waterproof Rain Jacket Breathable Raincoat Shell for Outdoor Mountain Hiking (UK Alpha L Regular Regular Army Green)

NORDIC OUTLAND£34.511,004 rev

1y ago

Berghaus Mens Deluge Pro Waterproof Shell Jacket | Adjustable | Durable Coat | Rain Protection Waterproof Jacket Black/Black L

Berghaus£61.901,383 rev

2y ago

What buyers say about waterproof

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“Amazing value”

Size-Overall14%

“true to size”

Quality-Overall12%

“Excellent quality”

Water Resistance11%

“Very good waterproof”

Weight Light7%

“Super lightweight”

Warmth6%

“Keeps me very warm and cosy”

Comfort-Overall3%

“Comfortable”

Pockets/Compartments3%

“the pockets are a nice size”

Weather Proof3%

“Protects from wind”

Ease Of Use2%

“VERY USEFUL”

What buyers complain about

Size-Overall17%

“Unfortunately not a great fit for me”

Water Resistance12%

“no waterproofing at all”

Quality-Overall10%

“Low quality”

Material Quality3%

“The material is not as shown in photos”

Value For Money3%

“Not worth it”

Durability3%

“Rips easily”

Zipper Quality3%

“Broke zip”

Thickness3%

“Thin and rip easily”

Thin2%

“Also super thin”

Advertised Vs Actual Product2%

“I am in process of complaining to Amazon about this as this is unfair and misleading”

Top return reasons

Size-Overall64%

Quality-Overall5%

Thin4%

Water Resistance3%

Material Quality3%

Color2%