Water Shoes

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +185.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

+185.9%

Conversion, latest week

1.2%

Market size, estimated

£334Ka year

Peak month

July7.1× the quietest month

Top search term

water shoes715K searches a year

Listings sell for £9.92 on average, from £5.15 to £17.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.92 that is £12K to £15K a year per listing.

Average price

£9.92under the $15 to $100 sweet spot

Price range

£5.15–£17.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£12K–£15K

Returns

2.8%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #34 within Shoes. It carries 4,658 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#34in Shoes

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,658per listing

Listings tracked

35

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months