Watches Men
FailThe top 5 brands take 100% of clicks, so Watches Men is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £3.8M/yr11.6M searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 92%top-5 click share · 3 brands · 51 sellers
Flapen Score
Watches Men against its category
The dotted line is the Fashion average. Past it, Watches Men is stronger. Inside it, weaker.
Market
The Watches Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Watches Men 11.6M times last year and spent an estimated £3.8M. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 11.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.8M a year.
- Searches, last 12 months
- 11.6M
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £3.8Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- mens watches2.4M searches a year
02 · Price
A sale here is worth £44.39.
Listings sell for £44.39 on average, from £7.52 to £72.52. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £44.39 that is £355K to £444K a year per listing.
- Average price
- £44.39inside the $15 to $100 sweet spot
- Price range
- £7.52–£72.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £355K–£444K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #156 within Watches. It carries 5,335 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #156in Watches
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,335per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Watches Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ravel Unisex Easy Read Watch with Big Numbers - Black/Silver Tone/White Dial
- Price
- £7.52
- Rating
- 4.4/5
- Reviews
- 9,891
- Age
- 15y ago

Fossil - Mens Watch CH2885
- Price
- £57.67
- Rating
- 4.6/5
- Reviews
- 3,026
- Age
- 12y ago

FOSSIL CH2564 Gents Black Leather Cuff Strap Watch with Blue Glass
- Price
- £63.89
- Rating
- 4.6/5
- Reviews
- 6,490
- Age
- 17y ago

FOSSIL Coachman Mens Quartz Watch with Black Dial and Brown Leather Cuff CH2891
- Price
- £67.49
- Rating
- 4.6/5
- Reviews
- 5,776
- Age
- 19y ago

Casio Vintage MTP 1302PD Silver/green One Size
- Price
- £34.13
- Rating
- 4.7/5
- Reviews
- 1,552
- Age
- 3y ago
Trending
90-day click momentum
Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.11.1 - Green/Silver Tone
- Price
- £7.55
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

Casio Vintage MTP 1302PD Silver/green One Size
- Price
- £34.13
- Rating
- 4.7/5
- Reviews
- 1,552
- Age
- 3y ago

Ravel Unisex Easy Read Watch with Big Numbers - Black/Silver Tone/White Dial
- Price
- £7.52
- Rating
- 4.4/5
- Reviews
- 9,891
- Age
- 15y ago

FOSSIL Coachman Mens Quartz Watch with Black Dial and Brown Leather Cuff CH2891
- Price
- £67.49
- Rating
- 4.6/5
- Reviews
- 5,776
- Age
- 19y ago

Fossil - Mens Watch CH2885
- Price
- £57.67
- Rating
- 4.6/5
- Reviews
- 3,026
- Age
- 12y ago
Newest
by launch date
Casio Vintage MTP 1302PD Silver/green One Size
- Price
- £34.13
- Rating
- 4.7/5
- Reviews
- 1,552
- Age
- 3y ago

Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.11.1 - Green/Silver Tone
- Price
- £7.55
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

Fossil - Mens Watch CH2885
- Price
- £57.67
- Rating
- 4.6/5
- Reviews
- 3,026
- Age
- 12y ago

Ravel Unisex Easy Read Watch with Big Numbers - Black/Silver Tone/White Dial
- Price
- £7.52
- Rating
- 4.4/5
- Reviews
- 9,891
- Age
- 15y ago

FOSSIL CH2564 Gents Black Leather Cuff Strap Watch with Blue Glass
- Price
- £63.89
- Rating
- 4.6/5
- Reviews
- 6,490
- Age
- 17y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Ravel68%
- Fossil28%
- Casio4%
- Open — no brand owns it (0%)
Demand
Watches Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Watches Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens watches2.4M/yr
- watches men1.8M/yr
- watch1.3M/yr
- casio watch men1.0M/yr
- mens watch683K/yr
- watches493K/yr
- seiko watch men482K/yr
- g shock watches for men451K/yr
- digital watch338K/yr
- casio g shock324K/yr
Reviews and returns
What reviews say buyers love and hate about Watches Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubbish lasted 3 months unable to replace battery
Can't change the battery
Faulty battery
the strap is heavy on one side
the strap broke which was really annoying
strap lasted 6 weeks
Not good for keeping correct time
I had not expected a gents very large size face
Poor watch
Love
Good quality watch
Great quality and fashionable watch
Excellent quality
Well worth the money
Great value
Amazing price
ease to use
easy to put on
Handy watch
Accurate description
even better than the picture
Exactly as on the picture, lovely watch
Clear, just right as a work watch
Very clear and easy to read watch
Return
1.8% Return rate 57% Fixable by listing
I had not expected a gents very large size face
which causes the watch to become lopsided on the wrist
the strap is heavy on one side
the strap broke which was really annoying
strap lasted 6 weeks
then stopped working
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watches Men questions
Answered from the same tracked data.









