Watch Roll
MaybeThe top 5 products take only 29% of clicks. But shoppers spend only $76K a year here, so Watch Roll is a Maybe.
- Flapen Score
- 59 / 100Top 14% of 2,461 Fashion niches · +11 vs the category median of 4859
- Market size
- £76K/yr139K searches / yr
- 90-day growth
- +17.9%search demand this quarter
- Competition
- 29%top-5 click share · 31 brands · 39 sellers
Flapen Score
Watch Roll against its category
The dotted line is the Fashion average. Past it, Watch Roll is stronger. Inside it, weaker.
Market
The Watch Roll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Watch Roll 139K times last year and spent an estimated £76K. The top 5 brands take 49% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- +17.9%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £76Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- watch travel case62K searches a year
02 · Price
A sale here is worth £16.42.
Listings sell for £16.42 on average, from £3.84 to £49.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £16.42 that is £0 to £2K a year per listing.
- Average price
- £16.42inside the $15 to $100 sweet spot
- Price range
- £3.84–£49.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #85 within Shoe, Jewellery & Watch Accessories. It carries 713 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 98%
- Out of stock, average day
- 5.7%
- Average rank
- #85in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 713per listing
- Listings tracked
- 62
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Watch Roll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
sourcing map Watch Roll Travel Case 2 Slots Portable Leather Watch Cases for Men and Women Watches Storage Organizer with Removable Pillows for Traveling Display Home Storage Textured Blue
- Price
- £16.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 2y ago
BHHBMT 3 Slot Watch Box EVA Hard Watch Storage Case Watch Display Box with Removable Watch Pillows Portable Watch Travel Case
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
HELMDY Watch Travel Case for Women & MenOrange-1 Piece
- Price
- £8.22
- Rating
- 4.6/5
- Reviews
- 1,344
- Age
- 3y ago
HKzzy Single Watch Cases 2 Pack Watch Travel Storage Cases Box Multifunction Jewelry Storage Case Organizer for Most Watches Smart Watch and Trinkets (Black Black)
- Price
- £5.64
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 2y ago
ProCase Single Watch Travel Case with Carabiner Clip Rigid EVA Hard Shell Watch Travel Box Compact Organizer Fits Luxury & Smartwatches up to 50mm for Travel Outdoor & Gym Black
- Price
- £7.99
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 6mo ago
Trending
90-day click momentumProCase Single Watch Travel Case with Carabiner Clip Rigid EVA Hard Shell Watch Travel Box Compact Organizer Fits Luxury & Smartwatches up to 50mm for Travel Outdoor & Gym Black
- Price
- £7.99
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 6mo ago
SONGMICS Automatic Single Watch Winder Box with Quiet Motor for 1 Watch with LED Light Adjustable Pillow Lock 4 Winding Settings Includes a USB-C Charging Cable Black JWB030B01
- Price
- £16.13
- Rating
- 4.3/5
- Reviews
- 600
- Age
- 1y ago
sourcing map Watch Travel Case for Men Leather Watch Roll Travel Case Portable Watch Storage Box for Christmas Birthday and Anniversary 1 Slot (Blue)
- Price
- £14.11
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago
AUKURA Hard Watch Travel Case 5 slot Watch Roll Case Storage and Organizer for Men and Women with anti-move watch pillow
- Price
- £14.01
- Rating
- 4.6/5
- Reviews
- 1,624
- Age
- 6y ago
BHHBMT 3 Slot Watch Box EVA Hard Watch Storage Case Watch Display Box with Removable Watch Pillows Portable Watch Travel Case
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch dateProCase Single Watch Travel Case with Carabiner Clip Rigid EVA Hard Shell Watch Travel Box Compact Organizer Fits Luxury & Smartwatches up to 50mm for Travel Outdoor & Gym Black
- Price
- £7.99
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 6mo ago
SONGMICS 2-Slot Watch Travel Case Watch Box for 2 Watches Pillow with Hidden Storage Adjustable Divider Flap Pocket 10.1 x 12 x 8.5 cm Gift Idea Ink Black Surface Dove Grey Lining JWB029GD01
- Price
- £8.91
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 11mo ago
SONGMICS Automatic Single Watch Winder Box with Quiet Motor for 1 Watch with LED Light Adjustable Pillow Lock 4 Winding Settings Includes a USB-C Charging Cable Black JWB030B01
- Price
- £16.13
- Rating
- 4.3/5
- Reviews
- 600
- Age
- 1y ago
BHHBMT 3 Slot Watch Box EVA Hard Watch Storage Case Watch Display Box with Removable Watch Pillows Portable Watch Travel Case
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
sourcing map Watch Travel Case for Men Leather Watch Roll Travel Case Portable Watch Storage Box for Christmas Birthday and Anniversary 1 Slot (Blue)
- Price
- £14.11
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
39
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
29%
Top 20: 68%
Open market
45%
- sourcing map14%
- AUKURA11%
- ProCase9%
- HELMDY8%
- BHHBMT7%
- CONTACTS6%
Demand
Watch Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Watch Roll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- watch travel case62K/yr
- watch roll40K/yr
- travel watch case25K/yr
- watch case travel8K/yr
- travel watch box4K/yr
Reviews and returns
What reviews say buyers love and hate about Watch Roll
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Now looking for better quality watch boxes
Rubbish product
Very poor quality
Tight fit
Slightly larger than other similar cases
Yeah bit small maybe
butt it made no impression on the charge level at all
Unable to charge and use
Stops before it's charged a product
Not worth the money
a bit over priced
It is worth less than half what you are going to pay for it
as it is fake wood
Rough wood
Rough wood without polish or paint color its not like what shown in pictures
Love
Decent quality
Lovely quality watch box
Good quality watch case at an affordable price
Excellent value for money
Great deal
good value
Case is sturdy
Sturdy
good sturdy box to display
Just what I wanted
does everything as stated
As described
Nice winder
Excellent watch winder
Watch winder
Return
1.5% Return rate 34% Fixable by listing
Tight fit
Slightly larger than other similar cases
Yeah bit small maybe
Now looking for better quality watch boxes
Rubbish product
Very poor quality
This mode does not work correctly
as it is fake wood
Rough wood
Rough wood without polish or paint color its not like what shown in pictures
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watch Roll questions
Answered from the same tracked data.