wallace and gromit
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great143.79avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Great£16.08avg listing price — sweet spot $15–$100
Price range
Okay£2.87–£26.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£100K£100K/yr · 426K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, wallace and gromit is a £100K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
wallace and gromit market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £96K–£129K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #2,694
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 71%
- Out of stock
- 11.8%
- Avg brand age
- 41 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
78
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
35%
Top 20: 76%
Open market
8%
- Vanilla Underground36%
- TruffleShuffle34%
- AURORA9%
- Half Moon Bay6%
- Funko4%
- Puckator3%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -13.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.7×
Top wallace and gromit search terms
- wallace and gromit238K/yr
- wallace and gromit gifts126K/yr
- gromit15K/yr
- wallace and gromit figures7K/yr
- wallace & gromit7K/yr
- wallace and gromit toys16K/yr
- wallace and gromit plush6K/yr
- wallace and gromit merchandise6K/yr
- wallace and gromit lego4K/yr
Top wallace and gromit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TruffleShuffle Wallace and Gromit Feathers McGraw Slippers
TruffleShuffle£14.044.7★4 rev
Wallace and Gromit Mens 2 Piece Pyjama Set | Adults Grey and Red All Over Print Long Leg Bottoms and Short Sleeve Night Top | Evil Penguin Feathers McGraw Graphic Print PJs | Animated Comedy Movie
Vanilla Underground£20.174.8★78 rev
Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
Vanilla Underground£14.124.6★22 rev
Wallace and Gromit Mens 2 Piece Pyjama Set | Adults Grey and Red All Over Print Long Leg Bottoms and Short Sleeve Night Top | Evil Penguin Feathers McGraw Graphic Print PJs | Animated Comedy Movie
Vanilla Underground£19.354.8★78 rev
TruffleShuffle Wallace and Gromit Lounge Pants | All Over Print Lounge Pants | Elsaticated Lounge-Pants | Cosy Christmas Pyjamas S
TruffleShuffle£20.044.9★32 rev
Newest
by launch date
TruffleShuffle Wallace and Gromit A Close Shave Montage Vintage Wash Charcoal T Shirt
TruffleShuffle£26.660 rev
TruffleShuffle Wallace and Gromit A Close Shave Montage Vintage Wash Charcoal T Shirt
TruffleShuffle£26.650 rev
Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
Vanilla Underground£14.1222 rev
Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
Vanilla Underground£14.0022 rev
Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
Vanilla Underground£14.1422 rev
Trending
90-day click momentumTruffleShuffle Wallace and Gromit Lounge Pants | All Over Print Lounge Pants | Elsaticated Lounge-Pants | Cosy Christmas Pyjamas S
TruffleShuffle£20.044.9★
Wallace and Gromit Mens 2 Piece Pyjama Set | Adults Grey and Red All Over Print Long Leg Bottoms and Short Sleeve Night Top | Evil Penguin Feathers McGraw Graphic Print PJs | Animated Comedy Movie
Vanilla Underground£19.354.8★
TruffleShuffle Wallace and Gromit Feathers McGraw Slippers
TruffleShuffle£14.044.7★
Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
Vanilla Underground£14.004.6★
Wallace And Gromit Womens Pyjama Set | Ladies Gromit Tea Classic Logo Short Sleeve Top & All Over Print Graphic Loungewear Bottoms in Grey & Navy | Classic Movie Comedy Series Merchandise Gift
Vanilla Underground£16.454.6★
What buyers say about wallace and gromit
What buyers praise and complain about, mined from review topics.What buyers love
“Solidly made”
“Fun gift”
“Fit great”
“Great value”
“Gives him great pleasure, well made and worth the money”
“Son Loves It To Go To His Collection”
“Clever design”
“Exactly as described”
“Great nice and comfy thank you”
“Very soft and cute”
What buyers complain about
“even this was a loose fit”
“which was a lot less than the price listed”
“Brittle”
“no box so very difficult to gift”
“But the print has started to wear off after a few washes on the t shirt”
“I would say the peeling started no more than 6 months later”
Top return reasons
Common questions
- Is wallace and gromit profitable to sell on Amazon United Kingdom?
- The niche generates £100K/yr across 42 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the wallace and gromit niche?
- 11 brands and 78 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in wallace and gromit?
- Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 0.7%.
- When does demand for wallace and gromit peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 8.7× the quietest.
- What does it cost to enter the wallace and gromit niche?
- Listings span £2.87–£26.66; the average listing price is £16.08 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.