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Wallace and Gromit

Fail

Buyers convert on only 1.5% of searches, so Wallace and Gromit is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£100K/yr426K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
35%top-5 click share · 11 brands · 78 sellers

Flapen Score

Wallace and Gromit against its category

The dotted line is the Fashion average. Past it, Wallace and Gromit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wallace and Gromit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wallace and Gromit 426K times last year and spent an estimated £100K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
1.5%
Market size, estimated
£100Ka year
Peak month
December8.7× the quietest month
Top search term
wallace and gromit238K searches a year

02 · Price

A sale here is worth £16.08.

Listings sell for £16.08 on average, from £2.87 to £26.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.08 that is £0 to £2K a year per listing.

Average price
£16.08inside the $15 to $100 sweet spot
Price range
£2.87–£26.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #2,694 within Nightwear. It carries 144 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
45%
Out of stock, average day
11.8%
Average rank
#2,694in Nightwear
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
42

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wallace and Gromit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

78

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 76%

Open market

8%

  • Vanilla Underground36%
  • TruffleShuffle34%
  • AURORA9%
  • Half Moon Bay6%
  • Funko4%
  • Puckator3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Wallace and Gromit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Wallace and Gromit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wallace and gromit238K/yr
  • wallace and gromit gifts126K/yr
  • gromit15K/yr
  • wallace and gromit figures7K/yr
  • wallace & gromit7K/yr
  • wallace and gromit toys16K/yr
  • wallace and gromit plush6K/yr
  • wallace and gromit merchandise6K/yr
  • wallace and gromit lego4K/yr

Reviews and returns

What reviews say buyers love and hate about Wallace and Gromit

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.7%of orders come back
“even this was a loose fit”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wallace and Gromit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data