Wallace and Gromit
FailBuyers convert on only 1.5% of searches, so Wallace and Gromit is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £100K/yr426K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 35%top-5 click share · 11 brands · 78 sellers
Flapen Score
Wallace and Gromit against its category
The dotted line is the Fashion average. Past it, Wallace and Gromit is stronger. Inside it, weaker.
Market
The Wallace and Gromit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wallace and Gromit 426K times last year and spent an estimated £100K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.
- Searches, last 12 months
- 426K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £100Ka year
- Peak month
- December8.7× the quietest month
- Top search term
- wallace and gromit238K searches a year
02 · Price
A sale here is worth £16.08.
Listings sell for £16.08 on average, from £2.87 to £26.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.08 that is £0 to £2K a year per listing.
- Average price
- £16.08inside the $15 to $100 sweet spot
- Price range
- £2.87–£26.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #2,694 within Nightwear. It carries 144 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 45%
- Out of stock, average day
- 11.8%
- Average rank
- #2,694in Nightwear
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 144per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Wallace and Gromit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TruffleShuffle Wallace and Gromit Feathers McGraw Slippers
- Price
- £14.04
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 9mo ago

Wallace and Gromit Mens 2 Piece Pyjama Set | Adults Grey and Red All Over Print Long Leg Bottoms and Short Sleeve Night Top | Evil Penguin Feathers McGraw Graphic Print PJs | Animated Comedy Movie
- Price
- £20.17
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago

Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
- Price
- £14.12
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 8mo ago

Wallace and Gromit Mens 2 Piece Pyjama Set | Adults Grey and Red All Over Print Long Leg Bottoms and Short Sleeve Night Top | Evil Penguin Feathers McGraw Graphic Print PJs | Animated Comedy Movie
- Price
- £19.35
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago

TruffleShuffle Wallace and Gromit Lounge Pants | All Over Print Lounge Pants | Elsaticated Lounge-Pants | Cosy Christmas Pyjamas S
- Price
- £20.04
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 3y ago
Trending
estimated 90-day click momentum
TruffleShuffle Wallace and Gromit Lounge Pants | All Over Print Lounge Pants | Elsaticated Lounge-Pants | Cosy Christmas Pyjamas S
- Price
- £20.04
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 3y ago

Wallace and Gromit Mens 2 Piece Pyjama Set | Adults Grey and Red All Over Print Long Leg Bottoms and Short Sleeve Night Top | Evil Penguin Feathers McGraw Graphic Print PJs | Animated Comedy Movie
- Price
- £19.35
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago

TruffleShuffle Wallace and Gromit Feathers McGraw Slippers
- Price
- £14.04
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 9mo ago

Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
- Price
- £14.00
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 8mo ago

Wallace And Gromit Womens Pyjama Set | Ladies Gromit Tea Classic Logo Short Sleeve Top & All Over Print Graphic Loungewear Bottoms in Grey & Navy | Classic Movie Comedy Series Merchandise Gift
- Price
- £16.45
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch date
TruffleShuffle Wallace and Gromit A Close Shave Montage Vintage Wash Charcoal T Shirt
- Price
- £26.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

TruffleShuffle Wallace and Gromit A Close Shave Montage Vintage Wash Charcoal T Shirt
- Price
- £26.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
- Price
- £14.12
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 8mo ago

Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
- Price
- £14.00
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 8mo ago

Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
- Price
- £14.14
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
78
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 76%
Open market
8%
- Vanilla Underground36%
- TruffleShuffle34%
- AURORA9%
- Half Moon Bay6%
- Funko4%
- Puckator3%
- Open — no brand owns it (5 brands, 8%)
Demand
Wallace and Gromit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.7×
Search terms
Top Wallace and Gromit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wallace and gromit238K/yr
- wallace and gromit gifts126K/yr
- gromit15K/yr
- wallace and gromit figures7K/yr
- wallace & gromit7K/yr
- wallace and gromit toys16K/yr
- wallace and gromit plush6K/yr
- wallace and gromit merchandise6K/yr
- wallace and gromit lego4K/yr
Reviews and returns
What reviews say buyers love and hate about Wallace and Gromit
We read the reviews and the return reasons for every product selling here.
“even this was a loose fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wallace and Gromit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









