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Wallace and Gromit

Fail

Buyers convert on only 1.5% of searches, so Wallace and Gromit is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£100K/yr426K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
35%top-5 click share · 11 brands · 78 sellers

Flapen Score

Wallace and Gromit against its category

The dotted line is the Fashion average. Past it, Wallace and Gromit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wallace and Gromit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wallace and Gromit 426K times last year and spent an estimated £100K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
1.5%
Market size, estimated
£100Ka year
Peak month
December8.7× the quietest month
Top search term
wallace and gromit238K searches a year

02 · Price

A sale here is worth £16.08.

Listings sell for £16.08 on average, from £2.87 to £26.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.08 that is £0 to £2K a year per listing.

Average price
£16.08inside the $15 to $100 sweet spot
Price range
£2.87–£26.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #2,694 within Nightwear. It carries 144 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
45%
Out of stock, average day
11.8%
Average rank
#2,694in Nightwear
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wallace and Gromit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

78

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

8%

  • Vanilla Underground36%
  • TruffleShuffle34%
  • AURORA9%
  • Half Moon Bay6%
  • Funko4%
  • Puckator3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Wallace and Gromit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Wallace and Gromit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wallace and gromit238K/yr
  • wallace and gromit gifts126K/yr
  • gromit15K/yr
  • wallace and gromit figures7K/yr
  • wallace & gromit7K/yr
  • wallace and gromit toys16K/yr
  • wallace and gromit plush6K/yr
  • wallace and gromit merchandise6K/yr
  • wallace and gromit lego4K/yr

Reviews and returns

What reviews say buyers love and hate about Wallace and Gromit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+0.69

even this was a loose fit

Comes up very big

Small hift

Value For Money17%+0.27

which was a lot less than the price listed

A bit pricey

Strength11%+0.17

Brittle

Gifting Purpose11%−0.17

no box so very difficult to gift

no good for gifting

Print Quality4%−0.02

But the print has started to wear off after a few washes on the t shirt

Love

Quality-Overall18%+0.57

Solidly made

well made

Good quality

Gifting Purpose13%−0.17

Fun gift

Great gift

Great gift idea

Size-Overall10%+0.69

Fit great

True to size

Good size for a small child to cuddle

Value For Money9%+0.27

Great value

good price

Well worth it

Fun/Entertainment Experience8%+0.84

Gives him great pleasure, well made and worth the money

Lovely soft toy

Fun gift

Return

0.7% Return rate 61% Fixable by listing

Size-Overall56%█▄▄▃▇█

even this was a loose fit

Comes up very big

Small hift

Defective Material/Parts7%▁▁▅█▁▁
Gifting Purpose6%▁▇█▁▁▁

no box so very difficult to gift

no good for gifting

Value For Money6%▁█▅▆▁▁

which was a lot less than the price listed

A bit pricey

Quality-Overall4%▁█▁▆▁▁

FAQ

Common Wallace and Gromit questions

Answered from the same tracked data.