Wallace and Gromit
weak search conversion (1.5%) — Wallace and Gromit doesn't clear our bar today.
Flapen Score
Is Wallace and Gromit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wallace and Gromit is a £100K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Wallace and Gromit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.0% over the last 90 days and 1.5% of searches end in a purchase.
£100K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 42 products
Top Wallace and Gromit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TruffleShuffle Wallace and Gromit Feathers McGraw Slippers
- Price
- £14.04
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 9mo ago
Wallace and Gromit Mens 2 Piece Pyjama Set | Adults Grey and Red All Over Print Long Leg Bottoms and Short Sleeve Night Top | Evil Penguin Feathers McGraw Graphic Print PJs | Animated Comedy Movie
- Price
- £20.17
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago
Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
- Price
- £14.12
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 8mo ago
Wallace and Gromit Mens 2 Piece Pyjama Set | Adults Grey and Red All Over Print Long Leg Bottoms and Short Sleeve Night Top | Evil Penguin Feathers McGraw Graphic Print PJs | Animated Comedy Movie
- Price
- £19.35
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago
TruffleShuffle Wallace and Gromit Lounge Pants | All Over Print Lounge Pants | Elsaticated Lounge-Pants | Cosy Christmas Pyjamas S
- Price
- £20.04
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 3y ago
Trending
90-day click momentumTruffleShuffle Wallace and Gromit Lounge Pants | All Over Print Lounge Pants | Elsaticated Lounge-Pants | Cosy Christmas Pyjamas S
- Price
- £20.04
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 3y ago
Wallace and Gromit Mens 2 Piece Pyjama Set | Adults Grey and Red All Over Print Long Leg Bottoms and Short Sleeve Night Top | Evil Penguin Feathers McGraw Graphic Print PJs | Animated Comedy Movie
- Price
- £19.35
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago
TruffleShuffle Wallace and Gromit Feathers McGraw Slippers
- Price
- £14.04
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 9mo ago
Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
- Price
- £14.00
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 8mo ago
Wallace And Gromit Womens Pyjama Set | Ladies Gromit Tea Classic Logo Short Sleeve Top & All Over Print Graphic Loungewear Bottoms in Grey & Navy | Classic Movie Comedy Series Merchandise Gift
- Price
- £16.45
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch date
TruffleShuffle Wallace and Gromit A Close Shave Montage Vintage Wash Charcoal T Shirt
- Price
- £26.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
TruffleShuffle Wallace and Gromit A Close Shave Montage Vintage Wash Charcoal T Shirt
- Price
- £26.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
- Price
- £14.12
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 8mo ago
Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
- Price
- £14.00
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 8mo ago
Vanilla Underground Wallace And Gromit Grey Mule Slippers | Indoor Wear for Adults | Cartoon Character Footwear | Wallace And Gromit Merch
- Price
- £14.14
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
11 falling
Sellers
78
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
35%
Top 20: 76%
Open market
8%
- Vanilla Underground36%
- TruffleShuffle34%
- AURORA9%
- Half Moon Bay6%
- Funko4%
- Puckator3%
- Open — no brand owns it (5 brands, 8%)
Wallace and Gromit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.7×
Top Wallace and Gromit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wallace and gromit238K/yr
- wallace and gromit gifts126K/yr
- gromit15K/yr
- wallace and gromit figures7K/yr
- wallace & gromit7K/yr
- wallace and gromit toys16K/yr
- wallace and gromit plush6K/yr
- wallace and gromit merchandise6K/yr
- wallace and gromit lego4K/yr
What reviews say buyers love and hate about Wallace and Gromit
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Solidly made”
“Fun gift”
“Fit great”
“Great value”
“Gives him great pleasure, well made and worth the money”
What buyers complain about
69% of reviews“even this was a loose fit”
“which was a lot less than the price listed”
“Brittle”
“no box so very difficult to gift”
“But the print has started to wear off after a few washes on the t shirt”
Wallace and Gromit return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wallace and Gromit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
