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Walking Trainers Men

Fail

Buyers convert on only 0.4% of searches, so Walking Trainers Men is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£165K/yr874K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
12%top-5 click share · 33 brands · 146 sellers

Flapen Score

Walking Trainers Men against its category

The dotted line is the Fashion average. Past it, Walking Trainers Men is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walking Trainers Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Walking Trainers Men 874K times last year and spent an estimated £165K. The top 5 brands take 85% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.

Searches, last 12 months
874K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
0.4%
Market size, estimated
£165Ka year
Top search term
adidas terrex men243K searches a year

02 · Price

A sale here is worth £41.93.

Listings sell for £41.93 on average, from £4.17 to £159.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £41.93 that is £0 to £4K a year per listing.

Average price
£41.93inside the $15 to $100 sweet spot
Price range
£4.17–£159.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #283 within Shoes. It carries 3,772 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
93%
Out of stock, average day
6.3%
Average rank
#283in Shoes
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,772per listing
Listings tracked
241

04 · Newcomers

Amazon counts 6 of last year's 63 launches as successful.

63 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
63
Successful launches
6Amazon's first-year sales bar
Average brand age
48 months

Products

Top Walking Trainers Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

146

Top-5 brand share

85%

Top 20: 97%

Top-5 click share

12%

Top 20: 31%

Open market

18%

  • adidas46%
  • Skechers25%
  • OL OUTJET LEGEND5%
  • NORTH RIDGE2%
  • TRAILBLITZ2%
  • FitVille2%

Search terms

Top Walking Trainers Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adidas terrex men243K/yr
  • skechers arch fit mens91K/yr
  • walking trainers men66K/yr
  • adidas terrex76K/yr
  • mens walking trainers57K/yr
  • terrex48K/yr
  • mens skechers walking trainer23K/yr
  • skechers go walk men35K/yr
  • skechers wide fit mens28K/yr
  • hiking trainers mens30K/yr

Reviews and returns

What reviews say buyers love and hate about Walking Trainers Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.09

Too big

Poor fit

Very long

Durability13%−0.11

Don't last

Fell apart

Falling apart

Quality-Overall10%−0.02

Absolutely rubbish quality

Low Quality

Poor quality and size not accurate

Water Resistance5%−0.02

Not Waterproof

Not water resistant as advertised

they are no longer waterproof

Comfort-Overall4%+2.71

Not very comfortable

uncomfortable shoes

are small across the width making them uncomfortable for anything

Love

Comfort-Overall33%+2.71

Extremely comfortable

comfortable to wear

Great comfortable shoes

Size-Overall11%−0.09

Shoes fit perfectly

Very comfortable fit

Excellent fit

Quality-Overall10%−0.02

Reasonable quality for the price paid

These socks are good quality

Decent quality

Value For Money9%+0.75

Great value

Good for the price

Good value for money

Exercise/Sports Suitability6%+0.35

Great for walking

Fabulous walking shoes

Nice and comfy for walking

Return

3.3% Return rate 77% Fixable by listing

Size-Overall43%██████

Too big

Poor fit

Very long

Feet Fit19%▇█▇███
Width10%█▇█▅▇▇
Comfort-Overall5%▆█▄█▅▆

Not very comfortable

uncomfortable shoes

are small across the width making them uncomfortable for anything

Quality-Overall3%▇▄▆▅█▅

Absolutely rubbish quality

Low Quality

Poor quality and size not accurate

FAQ

Common Walking Trainers Men questions

Answered from the same tracked data.