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Walking Shoes Mens

Maybe

The top 5 products take only 13% of clicks. But buyers convert on only 0.5% of searches, so Walking Shoes Mens is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£562K/yr1.8M searches / yr
90-day growth
-1.3%search demand this quarter
Competition
13%top-5 click share · 26 brands · 86 sellers

Flapen Score

Walking Shoes Mens against its category

The dotted line is the Fashion average. Past it, Walking Shoes Mens is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walking Shoes Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Walking Shoes Mens 1.8M times last year and spent an estimated £562K. The top 5 brands take 76% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £562K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
0.5%
Market size, estimated
£562Ka year
Peak month
November1.4× the quietest month
Top search term
merrell shoes214K searches a year

02 · Price

A sale here is worth £55.38.

Listings sell for £55.38 on average, from £13.50 to £159.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £55.38 that is £0 to £6K a year per listing.

Average price
£55.38inside the $15 to $100 sweet spot
Price range
£13.50–£159.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
6.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #418 within Shoes. It carries 2,072 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
83%
Out of stock, average day
8.6%
Average rank
#418in Shoes
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,072per listing
Listings tracked
193

04 · Newcomers

Amazon counts 5 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
5Amazon's first-year sales bar
Average brand age
51 months

Products

Top Walking Shoes Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£22K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

26 rising

Sellers

86

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

13%

Top 20: 34%

Open market

20%

  • Merrell55%
  • OL OUTJET LEGEND8%
  • Mountain Warehouse4%
  • Karrimor4%
  • adidas4%
  • TRAILBLITZ3%

Demand

Walking Shoes Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Walking Shoes Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merrell shoes214K/yr
  • walking shoes mens225K/yr
  • mens walking shoes208K/yr
  • hiking shoes115K/yr
  • walking shoes151K/yr
  • merrell mens walking shoes178K/yr
  • merrell91K/yr
  • merrell moab 3 gtx mens79K/yr
  • merrell womens walking shoes117K/yr
  • mens hiking shoes60K/yr

Reviews and returns

What reviews say buyers love and hate about Walking Shoes Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.07

Poor fit

Too tight

still too small

Water Resistance12%−0.13

Not waterproof

Not waterproof shoes

Not water resistant as advertised

Durability7%−0.09

not so durable

just about breaking in

they just don't last

Quality-Overall6%

Hence the poor score

Poor quality, started to fall apart after 6 months

Poor Quality

Comfort-Overall5%+2.65

Not very comfortable

Not as Comfortable or Reliable as Expected

uncomfortable shoes

Love

Comfort-Overall33%+2.65

Feel comfortable

Very comfortable shoes

comfortable shoes

Size-Overall11%−0.07

These shoes fit well

Reliable fit

Fit perfect

Quality-Overall10%

the quality is solid

Decent quality

Reasonable quality for the price paid

Value For Money10%+0.82

Worth the money

Good price

Good value for money

Water Resistance6%−0.13

they are waterproof

they appear to be waterproof

The waterproofing is useful

Return

6.8% Return rate 74% Fixable by listing

Size-Overall44%█▆▆▇▇▇

Poor fit

Too tight

still too small

Feet Fit19%▆▆▆█▆▆

Not really for wide feet

I found the size 10 of these walking shoes to be slightly too tight at the toes on my right foot which is slightly longer

slightly too tight on my left foot big toe

Width7%▅▇▇▆▆█
Comfort-Overall7%██▇▆▆▇

Not very comfortable

Not as Comfortable or Reliable as Expected

uncomfortable shoes

Color3%███▇▆▄

FAQ

Common Walking Shoes Mens questions

Answered from the same tracked data.