Walking Shoes for Women
FailBuyers convert on only 0.5% of searches, so Walking Shoes for Women is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £79K/yr388K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 11%top-5 click share · 42 brands · 118 sellers
Flapen Score
Walking Shoes for Women against its category
The dotted line is the Fashion average. Past it, Walking Shoes for Women is stronger. Inside it, weaker.
Market
The Walking Shoes for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Walking Shoes for Women 388K times last year and spent an estimated £79K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 388K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £79Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- hiking shoes women54K searches a year
02 · Price
A sale here is worth £37.62.
Listings sell for £37.62 on average, from £11.09 to £104.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £37.62 that is £0 to £4K a year per listing.
- Average price
- £37.62inside the $15 to $100 sweet spot
- Price range
- £11.09–£104.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 7.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #211 within Shoes. It carries 1,832 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 88%
- Out of stock, average day
- 5.9%
- Average rank
- #211in Shoes
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,832per listing
- Listings tracked
- 243
04 · Newcomers
Amazon counts 1 of last year's 56 launches as successful.
56 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 56
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Walking Shoes for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Karrimor Isla Ladies Weathertite Womens Trekking & hiking shoes Trekking & hiking shoes Black C/Pink 6 UK (39 EU)
- Price
- £28.28
- Rating
- 4.4/5
- Reviews
- 1,239
- Age
- 10y ago

Mountain Warehouse Path Waterproof Womens Walking Shoes - Breathable Ladies Shoe High Traction Sole Hiking Footwear - for Spring Summer Trekking Navy Adult Shoe Size 6
- Price
- £28.15
- Rating
- 4.1/5
- Reviews
- 2,134
- Age
- 4y ago

Karrimor Supa 5 Ladies Womens Rise Hiking Boots Grey/Blue 6 UK (39 EU)
- Price
- £25.17
- Rating
- 4.4/5
- Reviews
- 945
- Age
- 8y ago

CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Beige Size 7
- Price
- £32.58
- Rating
- 4.2/5
- Reviews
- 1,416
- Age
- 2y ago

CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Brown Size 5.5
- Price
- £31.51
- Rating
- 4.2/5
- Reviews
- 1,416
- Age
- 2y ago
Trending
90-day click momentum
OUTJET Womens Waterproof Lightweight Walking & Hiking Shoes Cushioned Anti-Slip Outdoor Trainers for All-Day Rambles & Treks Green
- Price
- £37.84
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 4mo ago

Berghaus Womens Expeditor Ridge 2.0 Waterproof Walking Boots | Breathable | Extra Cushion
- Price
- £58.29
- Rating
- 4.2/5
- Reviews
- 561
- Age
- 2y ago

Knixmax Womens Hiking Shoes Lightweight Walking Trainers Breathable Non-Slip Outdoor Trekking Approach Shoes Black 9UK - 42EU
- Price
- £24.07
- Rating
- 4.2/5
- Reviews
- 1,103
- Age
- 5y ago

NORTIV 8 Womens Waterproof Hiking Shoes Lightweight for Walking All Day Comfort Non-Slip Outdoor Trekking Camping Climbing Fashion Sneakers Armadillo FieldLite Size 6 Grey Pink SNHI26003W
- Price
- £40.47
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 6mo ago

CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Brown Size 5.5
- Price
- £31.51
- Rating
- 4.2/5
- Reviews
- 1,416
- Age
- 2y ago
Newest
by launch date
OUTJET Womens Waterproof Lightweight Walking & Hiking Shoes Cushioned Anti-Slip Outdoor Trainers for All-Day Rambles & Treks Green
- Price
- £37.84
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 4mo ago

NORTIV 8 Womens Waterproof Hiking Shoes Lightweight for Walking All Day Comfort Non-Slip Outdoor Trekking Camping Climbing Fashion Sneakers Armadillo FieldLite Size 6 Grey Pink SNHI26003W
- Price
- £40.47
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 6mo ago

CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Grey Size 4.5
- Price
- £31.71
- Rating
- 4.2/5
- Reviews
- 1,416
- Age
- 1y ago

riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 6UK
- Price
- £36.47
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago

riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 9UK
- Price
- £32.95
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 11% of clicks. An open shelf where new products get seen.
Brands
42 rising
Sellers
118
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
11%
Top 20: 31%
Open market
42%
- Mountain Warehouse17%
- Karrimor16%
- CC-Los8%
- riemot7%
- Peter Storm5%
- NORTIV 85%
Demand
Walking Shoes for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Walking Shoes for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hiking shoes women54K/yr
- womens hiking shoes27K/yr
- karrimor walking shoes womens41K/yr
- waterproof walking shoes for women52K/yr
- waterproof shoes women56K/yr
- hiking trainers women17K/yr
- womens waterproof walking shoes19K/yr
- womens trekking & hiking footwear19K/yr
- ladies waterproof walking shoes14K/yr
- hiking shoes women waterproof9K/yr
Reviews and returns
What reviews say buyers love and hate about Walking Shoes for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Very narrow
Very narrow fitting
never let any water in
Not waterproof
unfortunately waterproofness lasted only 3 weeks
Not comfortable
Thicker socks would be uncomfortable
The most uncomfortable hiking boots I've ever had
Unwearable after less than 2 weeks
Appreciating they won't last forever
not long-lasting
Not for wide feet
I have narrowish feet
not much room for toes
Love
Comfortable and Good looking
Comfortable shoe
Comfortable to wear
Comfortable shoes which fit well
Fit perfect
supportive shoes that fit well
Great value for money
Good value for money
Good price
They were nicely made shoes
Excellent quality
Quality walking shoes
waterproof visually look really nice would definitely recommend
They are advertised as waterproof
These are waterproof
Return
7.7% Return rate 72% Fixable by listing
Too small
Very narrow
Very narrow fitting
Not for wide feet
I have narrowish feet
not much room for toes
Not comfortable
Thicker socks would be uncomfortable
The most uncomfortable hiking boots I've ever had
unfortunately, on this occasion it was too narrow so had to return it
Not for wide feet
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Walking Shoes for Women questions
Answered from the same tracked data.









