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Walking Shoes for Women

weak search conversion (0.5%) — Walking Shoes for Women doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 20Growth 16Conversion 7Competition 97Returns 15Price range 87Avg price 95Brand share 80Review moat 47Quality gap 78
This niche Category average

Is Walking Shoes for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Walking Shoes for Women is a £79K/yr Amazon United Kingdom market (388K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 49/100.

Walking Shoes for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.1% over the last 90 days and 0.5% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr2K
Search volume / yr-18.1%388K
Conversion rate0.5%
Avg price£37.62

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers42 · 118
Top-5 product click share11%
Open market45%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 243 products

Sponsored placement78%
New entrants (1y)56· 1 succeeded
Avg rating4.3★
Avg reviews1,832

Top Walking Shoes for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

£0£788£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

118

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

11%

Top 20: 31%

Open market

42%

  • Mountain Warehouse17%
  • Karrimor16%
  • CC-Los8%
  • riemot7%
  • Peter Storm5%
  • NORTIV 85%

Walking Shoes for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume388KCVR0.5%Products243Brands42Top 5 Brands55%OOS Rate5.9%Rating4.3★Reviews1,832Avg BSR#211
23K18KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Top Walking Shoes for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hiking shoes women54K/yr
  • womens hiking shoes27K/yr
  • karrimor walking shoes womens41K/yr
  • waterproof walking shoes for women52K/yr
  • waterproof shoes women56K/yr
  • hiking trainers women17K/yr
  • womens waterproof walking shoes19K/yr
  • womens trekking & hiking footwear19K/yr
  • ladies waterproof walking shoes14K/yr
  • hiking shoes women waterproof9K/yr

What reviews say buyers love and hate about Walking Shoes for Women

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Comfort-Overall33%

Comfortable and Good looking

Size-Overall11%

Comfortable shoes which fit well

Value For Money8%

Great value for money

Quality-Overall7%

They were nicely made shoes

Water Resistance6%

waterproof visually look really nice would definitely recommend

What buyers complain about

58% of reviews
Size-Overall20%

Too small

Water Resistance13%

never let any water in

Comfort-Overall7%

Not comfortable

Durability5%

Unwearable after less than 2 weeks

Feet Fit4%

Not for wide feet

Walking Shoes for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

7.7%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Feet Fit
18%
3Comfort-Overall
8%
4Width
7%
5Length
3%

Common Walking Shoes for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Walking Shoes for Women 49/100 on Amazon United Kingdom — Skip it. The niche generates £79K/yr across 243 tracked products. 1 of 56 products launched in the last 360 days are still selling. Search demand moved -18.1% over the last 90 days.
Search demand for Walking Shoes for Women on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 2.1× the quietest.