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Walking Shoes for Women

Fail

Buyers convert on only 0.5% of searches, so Walking Shoes for Women is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£79K/yr388K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
11%top-5 click share · 42 brands · 118 sellers

Flapen Score

Walking Shoes for Women against its category

The dotted line is the Fashion average. Past it, Walking Shoes for Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walking Shoes for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Walking Shoes for Women 388K times last year and spent an estimated £79K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
0.5%
Market size, estimated
£79Ka year
Peak month
September2.1× the quietest month
Top search term
hiking shoes women54K searches a year

02 · Price

A sale here is worth £37.62.

Listings sell for £37.62 on average, from £11.09 to £104.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £37.62 that is £0 to £4K a year per listing.

Average price
£37.62inside the $15 to $100 sweet spot
Price range
£11.09–£104.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
7.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #211 within Shoes. It carries 1,832 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
88%
Out of stock, average day
5.9%
Average rank
#211in Shoes
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,832per listing
Listings tracked
243

04 · Newcomers

Amazon counts 1 of last year's 56 launches as successful.

56 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
56
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Walking Shoes for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

£0£788£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

118

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

11%

Top 20: 31%

Open market

42%

  • Mountain Warehouse17%
  • Karrimor16%
  • CC-Los8%
  • riemot7%
  • Peter Storm5%
  • NORTIV 85%

Demand

Walking Shoes for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Walking Shoes for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hiking shoes women54K/yr
  • womens hiking shoes27K/yr
  • karrimor walking shoes womens41K/yr
  • waterproof walking shoes for women52K/yr
  • waterproof shoes women56K/yr
  • hiking trainers women17K/yr
  • womens waterproof walking shoes19K/yr
  • womens trekking & hiking footwear19K/yr
  • ladies waterproof walking shoes14K/yr
  • hiking shoes women waterproof9K/yr

Reviews and returns

What reviews say buyers love and hate about Walking Shoes for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.15

Too small

Very narrow

Very narrow fitting

Water Resistance13%−0.07

never let any water in

Not waterproof

unfortunately waterproofness lasted only 3 weeks

Comfort-Overall7%+2.84

Not comfortable

Thicker socks would be uncomfortable

The most uncomfortable hiking boots I've ever had

Durability5%−0.06

Unwearable after less than 2 weeks

Appreciating they won't last forever

not long-lasting

Feet Fit4%−0.03

Not for wide feet

I have narrowish feet

not much room for toes

Love

Comfort-Overall33%+2.84

Comfortable and Good looking

Comfortable shoe

Comfortable to wear

Size-Overall11%−0.15

Comfortable shoes which fit well

Fit perfect

supportive shoes that fit well

Value For Money8%+0.25

Great value for money

Good value for money

Good price

Quality-Overall7%+0.11

They were nicely made shoes

Excellent quality

Quality walking shoes

Water Resistance6%−0.07

waterproof visually look really nice would definitely recommend

They are advertised as waterproof

These are waterproof

Return

7.7% Return rate 72% Fixable by listing

Size-Overall45%▇██▇▇█

Too small

Very narrow

Very narrow fitting

Feet Fit18%█▇▇█▇█

Not for wide feet

I have narrowish feet

not much room for toes

Comfort-Overall8%▆█▆▇█▆

Not comfortable

Thicker socks would be uncomfortable

The most uncomfortable hiking boots I've ever had

Width7%█▅▆▇▇▂

unfortunately, on this occasion it was too narrow so had to return it

Not for wide feet

Length3%█▇▅▇▇▆

FAQ

Common Walking Shoes for Women questions

Answered from the same tracked data.