walking shoes for women
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible£37.62avg listing price — sweet spot $15–$100
Price range
Great£11.09–£104.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,831.76avg incumbent reviews — the moat a new listing must climb
Market size
Bad£79K£79K/yr · 388K searches
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Returns
Bad7.7%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, walking shoes for women is a £79K/yr Amazon United Kingdom market (388K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
walking shoes for women market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £56K–£75K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #211
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 78%
- Out of stock
- 5.9%
- Avg brand age
- 44 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
118
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
11%
Top 20: 31%
Open market
42%
- Mountain Warehouse17%
- Karrimor16%
- CC-Los8%
- riemot7%
- Peter Storm5%
- NORTIV 85%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Top walking shoes for women search terms
- hiking shoes women54K/yr
- womens hiking shoes27K/yr
- karrimor walking shoes womens41K/yr
- waterproof walking shoes for women52K/yr
- waterproof shoes women56K/yr
- hiking trainers women17K/yr
- womens waterproof walking shoes19K/yr
- womens trekking & hiking footwear19K/yr
- ladies waterproof walking shoes14K/yr
- hiking shoes women waterproof9K/yr
Top walking shoes for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Karrimor Isla Ladies Weathertite Womens Trekking & hiking shoes Trekking & hiking shoes Black C/Pink 6 UK (39 EU)
Karrimor£28.284.4★1,239 rev
Mountain Warehouse Path Waterproof Womens Walking Shoes - Breathable Ladies Shoe High Traction Sole Hiking Footwear - for Spring Summer Trekking Navy Adult Shoe Size 6
Mountain Warehouse£28.154.1★2,134 rev
Karrimor Supa 5 Ladies Womens Rise Hiking Boots Grey/Blue 6 UK (39 EU)
Karrimor£25.174.4★945 rev
CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Beige Size 7
CC-Los£32.584.2★1,416 rev
CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Brown Size 5.5
CC-Los£31.514.2★1,416 rev
Newest
by launch date
OUTJET Womens Waterproof Lightweight Walking & Hiking Shoes Cushioned Anti-Slip Outdoor Trainers for All-Day Rambles & Treks Green
OUTJET£37.84152 rev
NORTIV 8 Womens Waterproof Hiking Shoes Lightweight for Walking All Day Comfort Non-Slip Outdoor Trekking Camping Climbing Fashion Sneakers Armadillo FieldLite Size 6 Grey Pink SNHI26003W
NORTIV 8£40.47211 rev
CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Grey Size 4.5
CC-Los£31.711,416 rev
riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 6UK
riemot£36.47271 rev
riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 9UK
riemot£32.95271 rev
Trending
90-day click momentumOUTJET Womens Waterproof Lightweight Walking & Hiking Shoes Cushioned Anti-Slip Outdoor Trainers for All-Day Rambles & Treks Green
OUTJET£37.844.4★
Berghaus Womens Expeditor Ridge 2.0 Waterproof Walking Boots | Breathable | Extra Cushion
Berghaus£58.294.2★
Knixmax Womens Hiking Shoes Lightweight Walking Trainers Breathable Non-Slip Outdoor Trekking Approach Shoes Black 9UK - 42EU
Knixmax£24.074.2★
NORTIV 8 Womens Waterproof Hiking Shoes Lightweight for Walking All Day Comfort Non-Slip Outdoor Trekking Camping Climbing Fashion Sneakers Armadillo FieldLite Size 6 Grey Pink SNHI26003W
NORTIV 8£40.474.5★
CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Brown Size 5.5
CC-Los£31.514.2★
What buyers say about walking shoes for women
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and Good looking”
“Comfortable shoes which fit well”
“Great value for money”
“They were nicely made shoes”
“waterproof visually look really nice would definitely recommend”
“Great walking shoe”
“not to heavy”
“Excellent walking shoes warm lightweight and comfortable”
“durability all great”
“stylish shoe”
What buyers complain about
“Too small”
“never let any water in”
“Not comfortable”
“Unwearable after less than 2 weeks”
“Not for wide feet”
“was hurting my ankle”
“hard to pull on for a old lady so gave them to charity”
“Not merino”
“unfortunately, on this occasion it was too narrow so had to return it”
“These shoes were much heavier than I wanted”
Top return reasons
Common questions
- Is walking shoes for women profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 243 tracked products. 1 of 56 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the walking shoes for women niche?
- 42 brands and 118 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in walking shoes for women?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Comfort-Overall. The return rate is 7.7% — above our launch gate.
- When does demand for walking shoes for women peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the walking shoes for women niche?
- Listings span £11.09–£104.99; the average listing price is £37.62 (sweet spot $15–$100). The average incumbent carries 1,832 reviews — the moat a new listing must climb.