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Walking Shoes for Women

Fail

Buyers convert on only 0.5% of searches, so Walking Shoes for Women is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£79K/yr388K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
11%top-5 click share · 42 brands · 118 sellers

Flapen Score

Walking Shoes for Women against its category

The dotted line is the Fashion average. Past it, Walking Shoes for Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walking Shoes for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Walking Shoes for Women 388K times last year and spent an estimated £79K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
0.5%
Market size, estimated
£79Ka year
Peak month
September2.1× the quietest month
Top search term
hiking shoes women54K searches a year

02 · Price

A sale here is worth £37.62.

Listings sell for £37.62 on average, from £11.09 to £104.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £37.62 that is £0 to £4K a year per listing.

Average price
£37.62inside the $15 to $100 sweet spot
Price range
£11.09–£104.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
7.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #211 within Shoes. It carries 1,832 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
88%
Out of stock, average day
5.9%
Average rank
#211in Shoes
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,832per listing
Listings tracked
243

04 · Newcomers

1 of last year's 56 launches cleared the first-year sales bar.

56 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
56
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Walking Shoes for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 11% of clicks, no more. An open shelf where new products get seen.

£0£788£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

118

Est. top-5 brand share

55%

Top 20: 92%

Est. top-5 click share

11%

Top 20: 31%

Open market

42%

  • Mountain Warehouse17%
  • Karrimor16%
  • CC-Los8%
  • riemot7%
  • Peter Storm5%
  • NORTIV 85%

Demand

Walking Shoes for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Walking Shoes for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hiking shoes women54K/yr
  • womens hiking shoes27K/yr
  • karrimor walking shoes womens41K/yr
  • waterproof walking shoes for women52K/yr
  • waterproof shoes women56K/yr
  • hiking trainers women17K/yr
  • womens waterproof walking shoes19K/yr
  • womens trekking & hiking footwear19K/yr
  • ladies waterproof walking shoes14K/yr
  • hiking shoes women waterproof9K/yr

Reviews and returns

What reviews say buyers love and hate about Walking Shoes for Women

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
20%of negative reviews mention “Size-Overall”
7.7%of orders come back
“Too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Walking Shoes for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data