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Walking Dead Merchandise

Fail

Shoppers spend only $7K a year here, so Walking Dead Merchandise is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£7K/yr55K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
58%top-5 click share · 15 brands · 34 sellers

Flapen Score

Walking Dead Merchandise against its category

The dotted line is the Fashion average. Past it, Walking Dead Merchandise is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walking Dead Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Walking Dead Merchandise 55K times last year and spent an estimated £7K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
1.0%
Market size, estimated
£7Ka year
Peak month
December8.8× the quietest month
Top search term
the walking dead merchandise21K searches a year

02 · Price

A sale here is worth £12.52.

Listings sell for £12.52 on average, from £5.09 to £25.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £12.52 that is £0 to £1K a year per listing.

Average price
£12.52under the $15 to $100 sweet spot
Price range
£5.09–£25.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #2,872 within Jumpers, Cardigans & Sweatshirts. It carries 118 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
58%
Out of stock, average day
4.1%
Average rank
#2,872in Jumpers, Cardigans & Sweatshirts
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
118per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Walking Dead Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£349£698£1K£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

34

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

17%

  • Snapit39%
  • Tee Monkey19%
  • Fuman11%
  • The Walking Dead6%
  • AKTAP5%
  • GIFTVILLE MAKE THEM HAPPY4%
  • Open — no brand owns it (9 brands, 17%)

Demand

Walking Dead Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Walking Dead Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the walking dead merchandise21K/yr
  • walking dead merchandise25K/yr
  • walking dead gifts6K/yr
  • the walking dead gifts3K/yr

Reviews and returns

What reviews say buyers love and hate about Walking Dead Merchandise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.57

quality is awful

Love

Quality-Overall46%−0.57

Decent quality

decent quality

Quality for TWD Fans

Gifting Purpose25%+3.30

Nice gift for the wall

Value For Money21%+0.66

good value

Good price

Advertised Vs Actual Product8%+0.94

As described

Return

0.7% Return rate 57% Fixable by listing

Size-Overall29%▁▁█▁▁▁
Neck Fit14%▁▁▁▁▁█
Gifting Purpose14%▁▁█▁▁▁
Advertised Vs Actual Product14%▁▁█▁▁▁
Adhesion/Stickiness14%▁▁▁█▁▁

FAQ

Common Walking Dead Merchandise questions

Answered from the same tracked data.