Waist Trainer
MaybeThe products selling today average only 4.0★. But buyers convert on only 1.3% of searches, so Waist Trainer is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,461 Fashion niches · +2 vs the category median of 4850
- Market size
- £202K/yr907K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 38%top-5 click share · 20 brands · 36 sellers
Flapen Score
Waist Trainer against its category
The dotted line is the Fashion average. Past it, Waist Trainer is stronger. Inside it, weaker.
Market
The Waist Trainer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waist Trainer 907K times last year and spent an estimated £202K. The top 5 brands take 62% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 907K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.
- Searches, last 12 months
- 907K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £202Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- waist trainer515K searches a year
02 · Price
A sale here is worth £17.25.
Listings sell for £17.25 on average, from £5.62 to £32.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £17.25 that is £2K to £4K a year per listing.
- Average price
- £17.25inside the $15 to $100 sweet spot
- Price range
- £5.62–£32.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 6.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #28 within Nightwear, Lingerie & Underwear. It carries 3,657 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #28in Nightwear, Lingerie & Underwear
- Average rating
- 4.04 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,657per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Waist Trainer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FeelinGirl Neoprene Perspiring Workout Waist Trainer Corset Trimmer Belt for Women Weight Slimming Black M
- Price
- £25.19
- Rating
- 4.4/5
- Reviews
- 9,308
- Age
- 5y ago
Bafully Womens Waist Trainer Girdle Corset Hourglass Body Shaper Underwear for Weight Loss Tummy Control (M Black)
- Price
- £9.68
- Rating
- 4.0/5
- Reviews
- 11,526
- Age
- 7y ago
SIHOHAN Waist Trainer Belt Cincher Trimmer Sports Slimming Body Shaper Band with Dual Adjustable Belly for Fitness Workout Unisex Back Brace (Black Medium)
- Price
- £13.55
- Rating
- 4.2/5
- Reviews
- 9,846
- Age
- 7y ago
FeelinGirl Waist Trainer Women Body Shaper Postpartum Belly Wrap Plus Size A-black
- Price
- £22.47
- Rating
- 4.0/5
- Reviews
- 20,189
- Age
- 5y ago
Amazingjoys Waist Trainer Corset for Weight Loss Tummy Control Body Shaper Neoprence Workout Sweat Belt Shapewear for Women Black
- Price
- £11.86
- Rating
- 4.1/5
- Reviews
- 1,575
- Age
- 8y ago
Trending
90-day click momentum
anylost Waist Trainers for Women for Daily Wear Faja Body Shaper Corset with Tummy Control for Workouts
- Price
- £30.92
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago
SHAPERX Waist Trainer Women Body Shaper with Steel Boned Corset for Hourglass Figure Tummy Control Waist Cincher Sport Girdle & Postpartum Recovery UK-SZ7293-Black-XL
- Price
- £30.36
- Rating
- 4.2/5
- Reviews
- 485
- Age
- 1y ago
FeelinGirl Waist Trainer for Women Tummy Control Workout Slimming Body Shaper Black
- Price
- £22.22
- Rating
- 4.1/5
- Reviews
- 9,414
- Age
- 10y ago
Junlan Women Waist Trainer Corset Shapewear Tummy Control Body Shaper Slimming Girdles Underwear (Black XS)
- Price
- £11.42
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 1y ago
Junlan Women Waist Trainer Corset Shapewear Tummy Control Body Shaper Waist Cincher Slimming Girdles Underwear (Black XL)
- Price
- £9.53
- Rating
- 4.0/5
- Reviews
- 130
- Age
- 1y ago
Newest
by launch dateanylost Waist Trainers for Women for Daily Wear Faja Body Shaper Corset with Tummy Control for Workouts
- Price
- £30.92
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago
HUAXITRA Waist Trainer Corset for Women Weight Loss Shapewear Tummy Control Body Shaper Breathable Back Support Slimming Girdle Underwear Black
- Price
- £10.14
- Rating
- 2.7/5
- Reviews
- 10
- Age
- 11mo ago
Waist Trainer Corset Womens Underbust Corset Sweat Belt Shapewear for Women Body Shaper Cincher Back Support Adjustable Hook & Eye Closure Tummy Tucker for Weight Loss Tummy Control (Black)
- Price
- £6.83
- Rating
- 2.7/5
- Reviews
- 122
- Age
- 1y ago
SHAPERX Waist Trainer Women Body Shaper with Steel Boned Corset for Hourglass Figure Tummy Control Waist Cincher Sport Girdle & Postpartum Recovery UK-SZ7293-Black-XL
- Price
- £30.36
- Rating
- 4.2/5
- Reviews
- 485
- Age
- 1y ago
Junlan Women Waist Trainer Corset Shapewear Tummy Control Body Shaper Slimming Girdles Underwear (Black XS)
- Price
- £11.42
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
36
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
38%
Top 20: 72%
Open market
32%
- FeelinGirl23%
- Bafully14%
- Junlan9%
- YIANNA9%
- SIHOHAN8%
- Amazingjoys6%
Demand
Waist Trainer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Waist Trainer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waist trainer515K/yr
- waist trainer women body shaper98K/yr
- faja56K/yr
- stomach flattener42K/yr
- corset shapewear61K/yr
- waist cincher26K/yr
- waist trainer corset13K/yr
- fajas9K/yr
- slimming belt11K/yr
- waist trainer women13K/yr
Reviews and returns
What reviews say buyers love and hate about Waist Trainer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
came as small
Very long
Far to big
Zip is very fragile
The zipper was broken
Not sure if thats because the item was too tight for me and/or if the zip was not very good quality
for someone who has a short waist it was quite uncomfortable
I didnt like it its small it doesnt cover my waist though iam not that big
Waist trainer. too big for the size ordered
Its uncomfortable
for someone who has a short waist it was quite uncomfortable
which makes it uncomfortable to wear
Not worth the money
Waste of money
Definitely not worth the money
Love
Excellent product
Good quality
Great quality at an affordable price
Fits perfectly
its so snug
It fits the biggest loop
Very comfortable
Its comfortable and the elastic fabric holds its shape well
comfortable. when standing.
One of the best shape wears I've got
it shaped me nice
I love the shapewear
great value for money
Good value
It is worth it
Return
6.3% Return rate 86% Fixable by listing
came as small
Very long
Far to big
for someone who has a short waist it was quite uncomfortable
I didnt like it its small it doesnt cover my waist though iam not that big
Waist trainer. too big for the size ordered
Zip is very fragile
The zipper was broken
Not sure if thats because the item was too tight for me and/or if the zip was not very good quality
doesn't open wide enough
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waist Trainer questions
Answered from the same tracked data.