Waist Trainer

Shoppers searched for this 907K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.

Searches, last 12 months

907K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

1.3%

Market size, estimated

£202Ka year

Peak month

January1.4× the quietest month

Top search term

waist trainer515K searches a year

Listings sell for £17.25 on average, from £5.62 to £32.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £17.25 that is £2K to £4K a year per listing.

Average price

£17.25inside the $15 to $100 sweet spot

Price range

£5.62–£32.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

6.3%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #28 within Nightwear, Lingerie & Underwear. It carries 3,657 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#28in Nightwear, Lingerie & Underwear

Average rating

4.04 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,657per listing

Listings tracked

50

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months