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Vivienne Westwood Necklace

Fail

Buyers convert on only 0.6% of searches, so Vivienne Westwood Necklace is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£144K/yr301K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
43%top-5 click share · 7 brands · 32 sellers

Flapen Score

Vivienne Westwood Necklace against its category

The dotted line is the Fashion average. Past it, Vivienne Westwood Necklace is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vivienne Westwood Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vivienne Westwood Necklace 301K times last year and spent an estimated £144K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
0.6%
Market size, estimated
£144Ka year
Peak month
December5.1× the quietest month
Top search term
vivienne westwood123K searches a year

02 · Price

A sale here is worth £82.24.

Listings sell for £82.24 on average, from £8.04 to £219.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £82.24 that is £0 to £8K a year per listing.

Average price
£82.24inside the $15 to $100 sweet spot
Price range
£8.04–£219.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,086 within Jewellery. It carries 773 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
96%
Out of stock, average day
15.4%
Average rank
#1,086in Jewellery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
773per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Vivienne Westwood Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£57K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

32

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

3%

  • Vivienne Westwood51%
  • TOFBS21%
  • YURESEN15%
  • Generic4%
  • Michael Kors3%
  • Swarovski3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Vivienne Westwood Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Vivienne Westwood Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vivienne westwood123K/yr
  • vivienne westwood watch84K/yr
  • vivienne westwood necklace42K/yr
  • vivienne westwood jewellery16K/yr
  • vivian westwood watch12K/yr
  • vivienne westwood watches women13K/yr
  • vivian westwood necklace6K/yr
  • saturn necklace4K/yr

Reviews and returns

What reviews say buyers love and hate about Vivienne Westwood Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%+1.26

Looks and feels so cheap in real life

Not good quality

very, very poor quality

Strap/String Quality17%−0.15

Lovely watch though the strap has had discolouration from Christmas

A small strap

I think that I will be able to wear it hut the strap is very small in length

Value For Money13%+0.80

So it's a very expensive bracelet, really

The fault was the battery which was expensive to replace

Price wise I would say it's a bit over price

Size-Overall12%+0.67

Wrong size

As the necklace is a shorter chocker

Strap too small

Functionality-Overall11%−0.09

not running

Watch not running

Love

Quality-Overall41%+1.26

Beautiful watch

It's a lovely quality

the quality of these watches is excellent

Size-Overall16%+0.67

fits perfectly

Excellent fits good

Perfect size

Value For Money14%+0.80

Looks great good price

Worth the money

Shape/Style7%+0.65

stylish enough to dress up

Brightness/Shine/Glow7%+0.65

Very nice and sparkly

Return

4.7% Return rate 60% Fixable by listing

Size-Overall22%▄█▇▆█▆

Wrong size

As the necklace is a shorter chocker

Strap too small

Wrist Fit15%▃▁▃▇▄█
Color12%█▅▇▇█▄

has gone a bronze colour and turned my daughters neck green, very disappointed

Strap/String Quality8%█▁▄▅▁▄

Lovely watch though the strap has had discolouration from Christmas

A small strap

I think that I will be able to wear it hut the strap is very small in length

Functionality-Overall7%▆▁█▁▁▆

not running

Watch not running

FAQ

Common Vivienne Westwood Necklace questions

Answered from the same tracked data.