Skip to content

Vivienne Westwood Earrings

Fail

The top 5 brands take 100% of clicks, so Vivienne Westwood Earrings is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£138K/yr233K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
35%top-5 click share · 4 brands · 19 sellers

Flapen Score

Vivienne Westwood Earrings against its category

The dotted line is the Fashion average. Past it, Vivienne Westwood Earrings is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vivienne Westwood Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vivienne Westwood Earrings 233K times last year and spent an estimated £138K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
0.5%
Market size, estimated
£138Ka year
Peak month
December4.2× the quietest month
Top search term
vivienne westwood123K searches a year

02 · Price

A sale here is worth £116.54.

Listings sell for £116.54 on average, from £7.96 to £233.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £116.54 that is £0 to £12K a year per listing.

Average price
£116.54above the $15 to $100 sweet spot
Price range
£7.96–£233.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #713 within Watches. It carries 743 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#713in Watches
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
743per listing
Listings tracked
46

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Vivienne Westwood Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

35%

Top 20: 79%

Open market

0%

  • Vivienne Westwood85%
  • Michael Kors9%
  • YURESEN4%
  • Generic1%
  • Open — no brand owns it (0%)

Demand

Vivienne Westwood Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Vivienne Westwood Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vivienne westwood123K/yr
  • vivienne westwood watch84K/yr
  • vivian westwood watch12K/yr
  • vivienne westwood watches women13K/yr

Reviews and returns

What reviews say buyers love and hate about Vivienne Westwood Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality18%−0.12

The pin that holds the strap is not strong enough to support the weight of the watch

Lovely watch though the strap has had discolouration from Christmas

A small strap

Quality-Overall18%+2.36

Looks and feels so cheap in real life

Terrible Quality

I am disappointed with the quality of this watch

Durability17%−0.10

I bought this last week to wear on Saturday for a party as soon as I put it on it broke not happy

Broke within a day

it stopped working after few months

Value For Money12%+0.51

So it's a very expensive bracelet, really

The fault was the battery which was expensive to replace

Price wise I would say it's a bit over price

Size-Overall12%+1.04

As the necklace is a shorter chocker

A wee bit unsure as it bigger

Strap too small

Love

Quality-Overall53%+2.36

pretty decent quality

the quality of these watches is excellent

feels well made

Size-Overall17%+1.04

fits perfectly

Excellent fits good

nice size

Value For Money13%+0.51

Looks great good price

Worth the money

Shape/Style7%+0.47

stylish enough to dress up

Design-Overall3%+0.23

a great design

Return

5.3% Return rate 66% Fixable by listing

Size-Overall27%▄█▄▅▅▅

As the necklace is a shorter chocker

A wee bit unsure as it bigger

Strap too small

Wrist Fit16%▂▂▄▅▄█
Color11%█▃▆▆█▃
Strap/String Quality8%█▁▃▅▃▄

The pin that holds the strap is not strong enough to support the weight of the watch

Lovely watch though the strap has had discolouration from Christmas

A small strap

Functionality-Overall6%▆▁█▁▁▇

not running

Watch not running

FAQ

Common Vivienne Westwood Earrings questions

Answered from the same tracked data.