viking helmet
Worth a lookShows beatable incumbent ratings (4.0★), but prices mostly outside the sweet spot ($5.09–$14.06) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Growth
Great+87.6%90-day search growth — must beat 0% to launch
Review moat
Great341.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£33K£33K/yr · 89K searches
Price range
Bad£5.09–£14.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, viking helmet is a £33K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
viking helmet market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £42K–£50K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #514
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
35
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
21%
- XINQIAO41%
- Bristol Novelty10%
- Wicked Costumes9%
- Ypser7%
- LOOYAR7%
- I LOVE FANCY DRESS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +87.6% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 3.6×
Top viking helmet search terms
- viking helmet49K/yr
- viking hat23K/yr
- viking helmet adult10K/yr
- viking helmet kids8K/yr
Top viking helmet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XINQIAO Mens Viking w/Fake Beard Beanie Handmade Knit Funny Hats Pillager Horned Caps (Coffee Beard)
XINQIAO£14.064.1★312 rev
Bristol Novelty Childs Viking Helmet One Size Diameter 18cm Accessory
Bristol Novelty£5.093.8★631 rev
Wicked Costumes Adult Unisex Authentic Look Viking Helmet Soft Fancy Dress Accessory
Wicked Costumes£7.264.2★200 rev
Ypser Cute Bull Horn Beanie Cap Handmade Knitted Viking Crochet Hats
Ypser£9.364.2★652 rev
LOOYAR Middle Ages Medieval Viking Age Horned Viking Helmet Berserker Soldier Warrior Costume Hat Sallet Adult Toy for Battle Play Halloween Cosplay LARP
LOOYAR£12.324.2★968 rev
Newest
by launch date
FNA FASHIONS Viking Helmet Hat with Braided Ginger Plaits and Horns Unisex Adult Soft Fabric Fancy Dress Costume Accessory-Perfect for Halloween Themed Parties and Cosplay
FNA FASHIONS£6.2837 rev
NuJake Viking Helmet Hat with Braided Ginger Plaits and Horns Fancy Dress Costume Accessory
NuJake£7.130 rev
Spinosaurus Viking Helmet for Adult Medieval Horn Hat Middle Ages Helmet with Detachable Horn Viking Cosplay Headwear (Gold)
Spinosaurus£12.3655 rev
LOOYAR Middle Ages Medieval Viking Age Horned Viking Helmet Berserker Soldier Warrior Costume Hat Sallet Adult Toy for Battle Play Halloween Cosplay LARP
LOOYAR£12.32968 rev
XINQIAO Mens Viking w/Fake Beard Beanie Handmade Knit Funny Hats Pillager Horned Caps (Coffee Beard)
XINQIAO£14.06312 rev
Trending
90-day click momentumNuJake Viking Helmet Hat with Braided Ginger Plaits and Horns Fancy Dress Costume Accessory
NuJake£7.130.0★
Ypser Cute Bull Horn Beanie Cap Handmade Knitted Viking Crochet Hats
Ypser£9.364.2★
XINQIAO Mens Viking w/Fake Beard Beanie Handmade Knit Funny Hats Pillager Horned Caps (Coffee Beard)
XINQIAO£14.064.1★
Viking Helmet Fancy Dress Costume Accessory Ladies Nordic Warrior Medieval Norse Goddess Hat With Horns
I LOVE FANCY DRESS£6.844.1★
Gold Helmet - Pack of 1 - Plastic Gold Helmet With 2 Horns - Perfect for Viking Fancy Dress
I LOVE FANCY DRESS£7.653.7★
What buyers say about viking helmet
What buyers praise and complain about, mined from review topics.What buyers love
“Fit was ok”
“Good quality and worth for the price”
“Good value for money”
“Fun accessory to fancy dress”
“You get exactly what you see”
“One of my sons favourite sticking fillers”
What buyers complain about
“It has that cheap”
“fell apart before I had even put it on my head”
“Very loose”
“As it slips constantly”
“The Main Issue: Comfort & Usability”
Top return reasons
Common questions
- Is viking helmet profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 12 tracked products. 90-day search growth is +87.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the viking helmet niche?
- 11 brands and 35 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in viking helmet?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.0%.
- When does demand for viking helmet peak?
- Demand peaks in Jul–Oct; the busiest month runs 3.6× the quietest.
- What does it cost to enter the viking helmet niche?
- Listings span £5.09–£14.06; the average listing price is £8.40 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.