viking costume
Worth a lookShows a thin review moat (145 avg reviews), but a small market ($28K/yr) keeps it on the watch list.
Review moat
Great144.93avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Avg price
Great£18.77avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.20–£32.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£28K£28K/yr · 151K searches
According to Flapen's Amazon United Kingdom niche tracking, viking costume is a £28K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
viking costume market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £23K–£28K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #895
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 83%
- Out of stock
- 8.1%
- Avg brand age
- 39 months
- Avg seller age
- 202 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
48
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
29%
Top 20: 69%
Open market
35%
- PARKLEES16%
- HFZCV14%
- YAOHUOLE9%
- HENBRANDT9%
- XINQIAO8%
- Enlision8%
Demand
Weekly Amazon search volume, last 38 weeks — +9.7% search growth over the last 90 days.Top viking costume search terms
- viking costume75K/yr
- viking costume men37K/yr
- viking outfit7K/yr
- viking costumes13K/yr
- mens viking costume9K/yr
- viking fancy dress4K/yr
- barbarian costume6K/yr
Top viking costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XINQIAO Mens Viking w/Fake Beard Beanie Handmade Knit Funny Hats Pillager Horned Caps (Coffee Beard)
XINQIAO£14.064.1★312 rev
Enlision Linen Shirt Men Cotton Lace up Medieval Vintage Costume Pirate Viking Shirt Casual Scottish Ghillie Shirt Khaki L
Enlision£15.804.3★685 rev
YAOHUOLE Mens Cotton Traditional Retro Style Medieval Costume Linen Lace up Long Sleeve Shirts Viking Hippie Matching Khaki 2XL
YAOHUOLE£16.444.4★182 rev
HFZCV 7 Pcs Mens Renaissance Costume Set Viking Shawl Medieval Pirate Shirt Belt Sword Bag Armor Shoulder for Cosplay (L)
HFZCV£25.893.8★7 rev
Tianher 7 Pieces Viking Costume Set Medieval Clothing for Men and Women Viking Costume Set with Belt Arm Guards Belt Bag Viking Renaissance Knight Decoration for Halloween Carnival Cosplay Black
Tianher£20.754.1★12 rev
Newest
by launch date
JoyFuncos Mens Viking Costume Accessories Faux Fur Shawl Medieval Warrior Outfit with Renaissance Shoulder Wrap Collar Leather Bracers Belt Armor for Adult Halloween Cosplay
JoyFuncos£29.542 rev
Qchomee Men Viking Faux Fur Shawl with Belt Medieval Mantle Warrior Knight Shoulder Wrap Fancy Dress Up Retro Short Cape Collar Barbarian Costume for Halloween LARP Cosplay (Brown One Size)
Qchomee£12.471 rev
PARKLEES Mens Medieval Viking Pirate Costume Vintage Renaissance Halloween Shirts Dark Green Large
PARKLEES£20.9963 rev
PARKLEES Mens Medieval Viking Pirate Costume Vintage Renaissance Halloween Shirts Black Large
PARKLEES£20.7563 rev
HFZCV 7 Pcs Mens Renaissance Costume Set Viking Shawl Medieval Pirate Shirt Belt Sword Bag Armor Shoulder for Cosplay (L)
HFZCV£25.897 rev
Trending
90-day click momentumJoyFuncos Mens Viking Costume Accessories Faux Fur Shawl Medieval Warrior Outfit with Renaissance Shoulder Wrap Collar Leather Bracers Belt Armor for Adult Halloween Cosplay
JoyFuncos£29.545.0★
NANAMEEI Lace Up Scottish Tops Viking Shirts Mens Vest Shirts Black L
NANAMEEI£16.824.2★
YAOHUOLE Mens Cotton Traditional Retro Style Medieval Costume Linen Lace up Long Sleeve Shirts Viking Hippie Matching Khaki 2XL
YAOHUOLE£16.444.4★
Enlision Linen Shirt Men Cotton Lace up Medieval Vintage Costume Pirate Viking Shirt Casual Scottish Ghillie Shirt Khaki L
Enlision£15.804.3★
HFZCV 7 Pcs Mens Renaissance Costume Viking Medieval Pirate Armor & Bracers Set LARP Renaissance Fair Outfit Halloween Cosplay (L)
HFZCV£22.383.8★
What buyers say about viking costume
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“good quality”
“Fits fine”
“does the job”
“comfortable”
“Soft touch cotton and linen material, feels well made and durable”
“The fabric is soft and breathable”
“the stitching looks well done”
“They work great for costumes, festivals, or casual themed outfits”
“The elastic waist makes sizing easy”
What buyers complain about
“Cheap”
“The length in the leg is slightly shorter than I would normally have”
“I bought this expecting the full costume as shown in pictures however when it arrived there was no trousers or top with it which to me looks like false advertising”
“It seems a little expensive”
“Was rather concerned about the material being itchy”
“Very thin material”
“Very thin material”
“Durability wise after an hour to two it was out of shape”
“The Main Issue: Comfort & Usability”
“The length in the leg is slightly shorter than I would normally have”
Top return reasons
Common questions
- Is viking costume profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 60 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the viking costume niche?
- 25 brands and 48 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in viking costume?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 4.5%.
- What does it cost to enter the viking costume niche?
- Listings span £6.20–£32.43; the average listing price is £18.77 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.