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Viking Costume

Maybe

The average product has only 145 reviews. But shoppers spend only $28K a year here, so Viking Costume is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£28K/yr151K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
29%top-5 click share · 25 brands · 48 sellers

Flapen Score

Viking Costume against its category

The dotted line is the Fashion average. Past it, Viking Costume is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Viking Costume 151K times last year and spent an estimated £28K. The top 5 brands take 57% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
1.0%
Market size, estimated
£28Ka year
Top search term
viking costume75K searches a year

02 · Price

A sale here is worth £18.77.

Listings sell for £18.77 on average, from £6.20 to £32.43. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £18.77 that is £0 to £2K a year per listing.

Average price
£18.77inside the $15 to $100 sweet spot
Price range
£6.20–£32.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #895 within Tops, T-Shirts & Shirts. It carries 145 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
8.1%
Average rank
#895in Tops, T-Shirts & Shirts
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
145per listing
Listings tracked
60

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Viking Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£555£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

48

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

29%

Top 20: 69%

Open market

35%

  • PARKLEES16%
  • HFZCV14%
  • YAOHUOLE9%
  • HENBRANDT9%
  • XINQIAO8%
  • Enlision8%

Demand

Viking Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 3.6× · 9 of 12 months tracked

Search terms

Top Viking Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viking costume75K/yr
  • viking costume men37K/yr
  • viking outfit7K/yr
  • viking costumes13K/yr
  • mens viking costume9K/yr
  • viking fancy dress4K/yr
  • barbarian costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.13

Cheap

Poor quality

Terrible Quality

Size-Overall16%−0.10

The length in the leg is slightly shorter than I would normally have

it came quite small

Looks more like the smaller size

Advertised Vs Actual Product15%−0.38

I bought this expecting the full costume as shown in pictures however when it arrived there was no trousers or top with it which to me looks like false advertising

Size is misleading

NOTHING LIKE THE PICTURE

Value For Money11%+2.04

It seems a little expensive

NOT WORTH THE MONEY

too expensive

Allergies8%+0.72

Was rather concerned about the material being itchy

Love

Value For Money18%+2.04

Good value for money

great cost

Good value for money

Quality-Overall17%−0.13

good quality

The quality is very solid for the price

Well made

Size-Overall15%−0.10

Fits fine

fitted well, so would suggest going for a bigger size

These YAOHUOLE medieval trousers fit perfectly

Advertised Vs Actual Product14%−0.38

does the job

As expected

look exactly like the pictures

Comfort-Overall6%+0.21

comfortable

The cotton linen material feels comfortable, breathable, and suitable for al lday wear

Comfortable to wear

Return

4.5% Return rate 81% Fixable by listing

Size-Overall71%██▇▇▇█

The length in the leg is slightly shorter than I would normally have

it came quite small

Looks more like the smaller size

Quality-Overall10%▄▄▄█▃▄

Cheap

Poor quality

Terrible Quality

Advertised Vs Actual Product3%▁▂▆█▄▄

I bought this expecting the full costume as shown in pictures however when it arrived there was no trousers or top with it which to me looks like false advertising

Size is misleading

NOTHING LIKE THE PICTURE

Material Quality3%█▃▁▁▃▄

Very thin material

Stitch/Finish/Polish3%▃▄▆▁█▅

FAQ

Common Viking Costume questions

Answered from the same tracked data.