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Viking Costume

Maybe

The average product has only 145 reviews. But shoppers spend an estimated $28K a year here, so Viking Costume is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£28K/yr151K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
29%top-5 click share · 25 brands · 48 sellers

Flapen Score

Viking Costume against its category

The dotted line is the Fashion average. Past it, Viking Costume is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Viking Costume 151K times last year and spent an estimated £28K. The top 5 brands take 57% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
1.0%
Market size, estimated
£28Ka year
Top search term
viking costume75K searches a year

02 · Price

A sale here is worth £18.77.

Listings sell for £18.77 on average, from £6.20 to £32.43. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £18.77 that is £0 to £2K a year per listing.

Average price
£18.77inside the $15 to $100 sweet spot
Price range
£6.20–£32.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #895 within Tops, T-Shirts & Shirts. It carries 145 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
8.1%
Average rank
#895in Tops, T-Shirts & Shirts
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
145per listing
Listings tracked
60

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Viking Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£555£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

48

Est. top-5 brand share

57%

Top 20: 97%

Est. top-5 click share

29%

Top 20: 69%

Open market

35%

  • PARKLEES16%
  • HFZCV14%
  • YAOHUOLE9%
  • HENBRANDT9%
  • XINQIAO8%
  • Enlision8%

Demand

Viking Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 3.6× · 9 of 12 months tracked

Search terms

Top Viking Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • viking costume75K/yr
  • viking costume men37K/yr
  • viking outfit7K/yr
  • viking costumes13K/yr
  • mens viking costume9K/yr
  • viking fancy dress4K/yr
  • barbarian costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Costume

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
22%of negative reviews mention “Quality-Overall”
4.5%of orders come back
“Cheap”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Viking Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data