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Venom

Fail

The top 5 brands take 100% of clicks, so Venom is a Fail.

Flapen Score
23
23 / 100
Ranks 2,433 of 2,461 Fashion niches · −25 vs the category median of 48
Market size
£8K/yr722K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
89%top-5 click share · 3 brands · 87 sellers

Flapen Score

Venom against its category

The dotted line is the Fashion average. Past it, Venom is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Venom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Venom 722K times last year and spent an estimated £8K. All 3 brands take every click. Demand peaks in Jan–Feb–Apr–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 722K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
722K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
0.1%
Market size, estimated
£8Ka year
Peak month
February3.8× the quietest month
Top search term
venom545K searches a year

02 · Price

A sale here is worth £11.12.

Listings sell for £11.12 on average, from £6.11 to £16.51. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £11.12 that is £0 to £1K a year per listing.

Average price
£11.12under the $15 to $100 sweet spot
Price range
£6.11–£16.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #260 within Novelty & Special Use Clothing. It carries 1,010 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#260in Novelty & Special Use Clothing
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,010per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Venom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Marvel91%
  • BOVOSHA6%
  • LEGO4%
  • Open — no brand owns it (0%)

Demand

Venom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Apr, Dec · busiest ÷ quietest = 3.8×

Reviews and returns

What reviews say buyers love and hate about Venom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness50%+0.36

Thick plastic

Love

Quality-Overall28%−0.11

Excellent quality

of good quality

Good quality and pose ability, fairly good price and well sized

Size-Overall26%+2.12

Good size

Great size

Sized well, good fit

Value For Money15%+1.05

value for money

Brilliant and great value for money

Gifting Purpose11%+0.76

Great present

Strength9%+0.62

Sturdy, good quality

seems very sturdy

Return

0.8% Return rate 19% Fixable by listing

Gifting Purpose16%▄▁▁█▁▁
Defective Material/Parts16%▄▁█▃▆▁
Size-Overall11%▁▁█▅▁▁
Socket/Port/Plug8%▁█▁▃▁▁
Add-Ons/Attachments8%▁▁█▃▁▁

FAQ

Common Venom questions

Answered from the same tracked data.