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Van Cleef Bracelet

Fail

Shoppers spend only $37K a year here, so Van Cleef Bracelet is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£37K/yr235K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
72%top-5 click share · 13 brands · 17 sellers

Flapen Score

Van Cleef Bracelet against its category

The dotted line is the Fashion average. Past it, Van Cleef Bracelet is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Van Cleef Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Van Cleef Bracelet 235K times last year and spent an estimated £37K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
1.6%
Market size, estimated
£37Ka year
Peak month
December2.1× the quietest month
Top search term
clover bracelet75K searches a year

02 · Price

A sale here is worth £10.19.

Listings sell for £10.19 on average, from £5.71 to £44.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.19 that is £1K to £3K a year per listing.

Average price
£10.19under the $15 to $100 sweet spot
Price range
£5.71–£44.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #1,695 within Jewellery. It carries 126 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
8.7%
Average rank
#1,695in Jewellery
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
126per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Van Cleef Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

14%

  • Gkaopi30%
  • TOFBS27%
  • UU-MART16%
  • Philip Jones5%
  • GAUEIOUR4%
  • YUEXIAODOU4%
  • Open — no brand owns it (7 brands, 14%)

Demand

Van Cleef Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Van Cleef Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clover bracelet75K/yr
  • van cleef bracelet56K/yr
  • four leaf clover bracelet26K/yr
  • flower bracelet11K/yr
  • van cleef15K/yr
  • clover bracelet gold9K/yr
  • 4 leaf clover bracelet8K/yr
  • clover bracelet silver8K/yr
  • gold clover bracelet6K/yr
  • silver clover bracelet7K/yr

Reviews and returns

What reviews say buyers love and hate about Van Cleef Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability32%−0.65

I bought this last week to wear on Saturday for a party as soon as I put it on it broke not happy

Item not durable

Just broken

Color17%−0.16

the colour started to change quite quickly

also dont lose their colour after hand washing multiple times a day

Didnt last a week before the color changed

Quality-Overall12%+0.52

okay looks a bit cheap

Poor quality

However, the quality is disappointing

Size-Overall10%−0.01

Very small

Metal Authenticity5%−0.11

Not sterling

its not sterling as the silver colour came off

Love

Value For Money17%

Lovely piece of costume jewellery for the price

Its worth the money

Good quality for price

Quality-Overall16%+0.52

The quality of the clover bracelet was very good

Amazing quality

Very well made, elegant, stylish, looks high ey

Shape/Style15%+1.85

Thankyou this braclet is so elegant and pretty

is in good shape

elegant, stylish, looks high ey

Color11%−0.16

Looks pretty

Pretty

hasnt changed colour I love it will buy again

Durability7%−0.65

its still as good as new

Again durable since I have had it on for over a year

Return

1.8% Return rate 53% Fixable by listing

Size-Overall30%▅▄▂▇▆█

Very small

Color13%▄▆█▄▁▁

the colour started to change quite quickly

also dont lose their colour after hand washing multiple times a day

Didnt last a week before the color changed

Durability13%▆██▁▄▅

I bought this last week to wear on Saturday for a party as soon as I put it on it broke not happy

Item not durable

Just broken

Metal Authenticity10%▁██▂▁▃

Not sterling

its not sterling as the silver colour came off

Quality-Overall6%▃▆▁▁█▄

okay looks a bit cheap

Poor quality

However, the quality is disappointing

FAQ

Common Van Cleef Bracelet questions

Answered from the same tracked data.