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Vampire Diaries Merchandise

Fail

Shoppers spend only $27K a year here, so Vampire Diaries Merchandise is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£27K/yr235K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
58%top-5 click share · 11 brands · 14 sellers

Flapen Score

Vampire Diaries Merchandise against its category

The dotted line is the Fashion average. Past it, Vampire Diaries Merchandise is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vampire Diaries Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vampire Diaries Merchandise 235K times last year and spent an estimated £27K. The top 5 brands take 84% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
1.0%
Market size, estimated
£27Ka year
Top search term
vampire diaries146K searches a year

02 · Price

A sale here is worth £11.05.

Listings sell for £11.05 on average, from £3.90 to £22.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.05 that is £0 to £1K a year per listing.

Average price
£11.05under the $15 to $100 sweet spot
Price range
£3.90–£22.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #1,201 within Boys. It carries 247 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
50%
Out of stock, average day
11.0%
Average rank
#1,201in Boys
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
247per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Vampire Diaries Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

11%

  • Daily Apparel43%
  • AKTAP23%
  • YouU7%
  • UoYu6%
  • Generic6%
  • Mounted Gifts Trading5%
  • Open — no brand owns it (5 brands, 11%)

Demand

Vampire Diaries Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '25DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.1× · 8 of 12 months tracked

Search terms

Top Vampire Diaries Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vampire diaries146K/yr
  • vampire diaries merchandise37K/yr
  • tvd22K/yr
  • vampire diaries gifts15K/yr
  • the vampire diaries merch6K/yr
  • vampire diaries merch5K/yr
  • tvd merch3K/yr

Reviews and returns

What reviews say buyers love and hate about Vampire Diaries Merchandise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.52

Really cheap and tacky

Love

Value For Money20%+1.25

Great value

Image/Picture Clarity20%+1.25

Just love this picture great quality value for money

Gifting Purpose20%+1.25

Amazing Gift

Quality-Overall20%−0.52

Bought for my daughter she loves it an it was good quality

Adhesion/Stickiness10%+0.57

Good stickers

Return

0.3% Return rate 25% Fixable by listing

Display Colors25%▁▁█▁▁▁
Durability25%▁▁█▁▁▁
Chain/Key Quality25%
Defective Material/Parts25%▁▁▁▁▁█

FAQ

Common Vampire Diaries Merchandise questions

Answered from the same tracked data.