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Vampire Costume Women

Fail

Demand is soft, at -32.6% this quarter, so Vampire Costume Women is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£39K/yr295K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
36%top-5 click share · 26 brands · 38 sellers

Flapen Score

Vampire Costume Women against its category

The dotted line is the Fashion average. Past it, Vampire Costume Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vampire Costume Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vampire Costume Women 295K times last year and spent an estimated £39K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
0.7%
Market size, estimated
£39Ka year
Peak month
October163.2× the quietest month
Top search term
vampire costume women31K searches a year

02 · Price

A sale here is worth £19.55.

Listings sell for £19.55 on average, from £7.22 to £33.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.55 that is £0 to £2K a year per listing.

Average price
£19.55inside the $15 to $100 sweet spot
Price range
£7.22–£33.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
9.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #1,971 within Novelty & Special Use Clothing. It carries 792 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
89%
Out of stock, average day
24.2%
Average rank
#1,971in Novelty & Special Use Clothing
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
792per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Vampire Costume Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

38

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

36%

Top 20: 77%

Open market

43%

  • JDFAIJEAL17%
  • Morph13%
  • Funnlot8%
  • My Illusions8%
  • Josamogre6%
  • YAOHUOLE5%

Demand

Vampire Costume Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 163.2×

Search terms

Top Vampire Costume Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vampire costume women31K/yr
  • dracula costume28K/yr
  • vampire costume men32K/yr
  • vampire outfit8K/yr
  • womens vampire costume26K/yr
  • vampire costumes for women108K/yr
  • vampire outfits9K/yr
  • dracula costume men9K/yr
  • mens vampire costume19K/yr
  • vampire costume adult6K/yr

Reviews and returns

What reviews say buyers love and hate about Vampire Costume Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.15

The sizing appears to be a little random too

hood is very small

a bit large

Quality-Overall14%+0.43

No quality at all

Advertised Vs Actual Product14%−0.25

nothing like the picture

This was not like the picture it has one layer of fabric it was slightly gathered not like the picture

Thickness3%+0.20

thin however this one was far from it

Hard Feel3%−0.04

I did however find the inside of the black fabric a bit rough

Love

Quality-Overall19%+0.43

seems well made

Great price, quality

Really decent

Advertised Vs Actual Product16%−0.25

True to picture

Just what was needed

Did the job

Size-Overall14%−0.15

fits well

This is great for those of us who are a little larger

My daughter is size 6 and fitted perfectly

Value For Money11%+0.74

used it to go to Rocky Horror Show Its actually quite good value for the money

Good price

the price is reasonable enough

Material Quality7%+0.91

made from soft durable polyester

it is such a good heavy weight quality fabric

material is nice to look at

Return

9.2% Return rate 63% Fixable by listing

Size-Overall52%▅▅▅▆▃█

The sizing appears to be a little random too

hood is very small

a bit large

Quality-Overall10%▇█▄▁▁▁

No quality at all

Material Quality6%▁▁█▅▇▁
Thin5%▁█▄▁▁▁
Length5%▁▁▁█▅▁

FAQ

Common Vampire Costume Women questions

Answered from the same tracked data.