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Vampire Costume Women

Fail

Demand is soft, at -32.6% this quarter, so Vampire Costume Women is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£39K/yr295K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
36%top-5 click share · 26 brands · 38 sellers

Flapen Score

Vampire Costume Women against its category

The dotted line is the Fashion average. Past it, Vampire Costume Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vampire Costume Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vampire Costume Women 295K times last year and spent an estimated £39K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
0.7%
Market size, estimated
£39Ka year
Peak month
October163.2× the quietest month
Top search term
vampire costume women31K searches a year

02 · Price

A sale here is worth £19.55.

Listings sell for £19.55 on average, from £7.22 to £33.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.55 that is £0 to £2K a year per listing.

Average price
£19.55inside the $15 to $100 sweet spot
Price range
£7.22–£33.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
9.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #1,971 within Novelty & Special Use Clothing. It carries 792 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
89%
Out of stock, average day
24.2%
Average rank
#1,971in Novelty & Special Use Clothing
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
792per listing
Listings tracked
38

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Vampire Costume Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

38

Est. top-5 brand share

52%

Top 20: 93%

Est. top-5 click share

36%

Top 20: 77%

Open market

43%

  • JDFAIJEAL17%
  • Morph13%
  • Funnlot8%
  • My Illusions8%
  • Josamogre6%
  • YAOHUOLE5%

Demand

Vampire Costume Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 163.2×

Search terms

Top Vampire Costume Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vampire costume women31K/yr
  • dracula costume28K/yr
  • vampire costume men32K/yr
  • vampire outfit8K/yr
  • womens vampire costume26K/yr
  • vampire costumes for women108K/yr
  • vampire outfits9K/yr
  • dracula costume men9K/yr
  • mens vampire costume19K/yr
  • vampire costume adult6K/yr

Reviews and returns

What reviews say buyers love and hate about Vampire Costume Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
9.2%of orders come back
“The sizing appears to be a little random too”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vampire Costume Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data