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Vampire Costume Kids

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 0.3% of searches, so Vampire Costume Kids is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£48K/yr957K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
19%top-5 click share · 51 brands · 79 sellers

Flapen Score

Vampire Costume Kids against its category

The dotted line is the Fashion average. Past it, Vampire Costume Kids is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vampire Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vampire Costume Kids 957K times last year and spent an estimated £48K. The top 5 brands take 37% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 957K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
957K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
0.3%
Market size, estimated
£48Ka year
Peak month
October47.4× the quietest month
Top search term
vampire210K searches a year

02 · Price

A sale here is worth £15.26.

Listings sell for £15.26 on average, from £3.15 to £33.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £15.26 that is £0 to £2K a year per listing.

Average price
£15.26inside the $15 to $100 sweet spot
Price range
£3.15–£33.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #1,435 within Novelty Jewellery. It carries 605 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
89%
Out of stock, average day
28.9%
Average rank
#1,435in Novelty Jewellery
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
605per listing
Listings tracked
92

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Vampire Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£964£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 rising

Sellers

79

Top-5 brand share

37%

Top 20: 75%

Top-5 click share

19%

Top 20: 49%

Open market

59%

  • Morph12%
  • YAOHUOLE8%
  • JDFAIJEAL7%
  • YORDET6%
  • AOOWU4%
  • OUQIWEN4%

Demand

Vampire Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 47.4×

Search terms

Top Vampire Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vampire210K/yr
  • vampire costume165K/yr
  • vampire costume kids171K/yr
  • vampire costume women31K/yr
  • dracula costume28K/yr
  • vampire cape38K/yr
  • kids vampire costume58K/yr
  • vampire costume men32K/yr
  • vampire outfit8K/yr
  • womens vampire costume26K/yr

Reviews and returns

What reviews say buyers love and hate about Vampire Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.13

The sizing appears to be a little random too

Not big enough

Fit is too big

Quality-Overall12%+1.38

Looks quite cheap

For costume jewellery its not the best

No quality at all

Ease Of Use9%+1.09

Fiddly to use

Not easy to put on

A bit tricky to get on

Adhesion/Stickiness7%+0.11

The glue is not very good. minus one star for this.

Didnt stay on

Initially, the quick-drying glue took a bit of getting used to,

Allergies6%−0.12

It burned my skin

therefore it was a bit scratchy on my skin

Love

Quality-Overall25%+1.38

Great Build Quality

seems well made

Good quality

Size-Overall12%−0.13

Fits well

size was accurate

I also appreciated the range of sizes included

Value For Money11%+0.50

the price is reasonable enough

Good price

Good value for money

Advertised Vs Actual Product7%−0.11

Just what was needed

does what it says

Did the job

Ease Of Use6%+1.09

easy to use

are just as simple to remove afterwards

It will easily be able to be worn

Return

4.3% Return rate 65% Fixable by listing

Size-Overall50%█▇█▇▆▇

The sizing appears to be a little random too

Not big enough

Fit is too big

Quality-Overall8%▇▆▆█▃▁

Looks quite cheap

For costume jewellery its not the best

No quality at all

Material Quality6%▁▃▅▅▅█
Thin5%▇█▃▁▁▁
Adhesion/Stickiness4%▁▆█▁▅█

The glue is not very good. minus one star for this.

Didnt stay on

Initially, the quick-drying glue took a bit of getting used to,

FAQ

Common Vampire Costume Kids questions

Answered from the same tracked data.