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Vampire

Fail

Shoppers spend only $3K a year here, so Vampire is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£3K/yr277K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
57%top-5 click share · 12 brands · 14 sellers

Flapen Score

Vampire against its category

The dotted line is the Fashion average. Past it, Vampire is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vampire market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vampire 277K times last year and spent an estimated £3K. The top 5 brands take 77% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
0.1%
Market size, estimated
£3Ka year
Top search term
vampire210K searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £3.15 to £29.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.93 that is £0 to £1K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£3.15–£29.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #740 within Novelty Jewellery. It carries 287 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
22.0%
Average rank
#740in Novelty Jewellery
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
287per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Vampire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£115£229£344£4581101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

14

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

18%

  • YAOHUOLE31%
  • VANERIA17%
  • Caprilite13%
  • YORDET9%
  • Daily Apparel7%
  • VEYLIN5%
  • Open — no brand owns it (6 brands, 18%)

Demand

Vampire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 4.9× · 9 of 12 months tracked

Search terms

Top Vampire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vampire210K/yr
  • vampire accessories43K/yr
  • vampire accessories women19K/yr
  • vampire costume accessories5K/yr

Reviews and returns

What reviews say buyers love and hate about Vampire

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness17%−0.27

The glue is not very good. minus one star for this.

Didnt stay on

Initially, the quick-drying glue took a bit of getting used to,

Ease Of Use17%+1.84

Fiddly to use

A bit tricky to get on

Quality-Overall11%+0.26

For costume jewellery its not the best

Instructions/User Manual/Troubleshooting11%−0.81

no instructions

No instructions on how to use

Unable to use as no instruction / to stick

Color6%+0.30

they're not overly white

Love

Quality-Overall18%+0.26

Great Build Quality

Great quality

Bought for my daughter she loves it an it was good quality

Ease Of Use13%+1.84

easy to use

are just as simple to remove afterwards

These looked great on me easy to put on and take off, last a lifetime, great quality nice shine to them and fit well no complaints great product

Adhesion/Stickiness13%−0.27

They're also easy to adhere and install thankfully

once attached they stick perfectly with a good strong bond

as it helps it stay in place

Value For Money9%+0.67

Fantastic Value for Halloween Fans

Good value for money

Great value

Instructions/User Manual/Troubleshooting8%−0.81

The instructions that come are fairly clear with what you need to do

following instructions exactly

Return

1.6% Return rate 47% Fixable by listing

Size-Overall25%▆▄▁█▁▄

the smallest pair are not practical at all

Adhesion/Stickiness20%▁▃█▁▅▃

The glue is not very good. minus one star for this.

Didnt stay on

Initially, the quick-drying glue took a bit of getting used to,

Color7%█▁▁▁▁▅

they're not overly white

Functionality-Overall7%▁▁▁▁█▅

These didnt work at all

Ease Of Use7%▁▁█▁▁▇

Fiddly to use

A bit tricky to get on

FAQ

Common Vampire questions

Answered from the same tracked data.