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Valentines Flowers

Fail

The top 5 brands take 100% of clicks, so Valentines Flowers is a Fail.

Flapen Score
27
27 / 100
Ranks 2,398 of 2,461 Fashion niches · −21 vs the category median of 48
Market size
£12K/yr95K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
93%top-5 click share · 5 brands · 14 sellers

Flapen Score

Valentines Flowers against its category

The dotted line is the Fashion average. Past it, Valentines Flowers is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Flowers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines Flowers 95K times last year and spent an estimated £12K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
1.1%
Market size, estimated
£12Ka year
Peak month
February6.0× the quietest month
Top search term
amazon same day delivery54K searches a year

02 · Price

A sale here is worth £11.73.

Listings sell for £11.73 on average, from £4.63 to £21.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £11.73 that is £0 to £1K a year per listing.

Average price
£11.73under the $15 to $100 sweet spot
Price range
£4.63–£21.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #80 within Boys. It carries 310 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#80in Boys
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
310per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Valentines Flowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • adidas52%
  • Disney33%
  • Amazon Essentials9%
  • AIGOCITY4%
  • Daily Flowers3%

Demand

Valentines Flowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 6.0×

Search terms

Top Valentines Flowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon same day delivery54K/yr
  • roses bouquet24K/yr
  • rose bouquet13K/yr
  • flowers roses5K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Flowers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation15%+1.42

Need to self assemble it

It didn't come assembled like I thought it would

Thickness13%−0.06

thick

Spray/Flow8%−0.11

the glitter got absolutely everywhere even when I sprayed it with hairspray it still got everywhere

Instructions/User Manual/Troubleshooting8%−0.08

you dont get any instructions on how to do it

Brightness/Shine/Glow6%−0.03

Bit of glitter came off when assembling

Love

Size-Overall23%+0.43

Great socks and fit perfectly

The fit is good

I have to say these tops fit well

Quality-Overall18%+1.21

Quality is good as-well

are great quality so much so I immediately purchased 2 more

Quality toos

Assembly/Installation13%+1.42

assembling it was very easy to do

Was fairly easy to put together

Machine Wash Suitability5%+0.47

it washes well

Exercise/Sports Suitability5%+0.47

Great gym sock

Return

1.0% Return rate 62% Fixable by listing

Quality-Overall26%▁█▁▁▁▆
Size-Overall24%▁▅▆█▁▆
Color18%▆▁▁▁█▁
Advertised Vs Actual Product15%▁▁█▁▁▃
Shape/Style6%▁▁▁█▁▁

FAQ

Common Valentines Flowers questions

Answered from the same tracked data.