Skip to content

Union Jack T Shirt

Maybe

Search demand grew +162.9% this quarter. But shoppers spend only $33K a year here, so Union Jack T Shirt is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 2,461 Fashion niches · +14 vs the category median of 48
Market size
£33K/yr155K searches / yr
90-day growth
+162.9%search demand this quarter
Competition
28%top-5 click share · 29 brands · 39 sellers

Flapen Score

Union Jack T Shirt against its category

The dotted line is the Fashion average. Past it, Union Jack T Shirt is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack T Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack T Shirt 155K times last year and spent an estimated £33K. The top 5 brands take 60% of clicks. Demand peaks in May–Jul–Aug–Sep. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +162.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+162.9%
Conversion, latest week
1.9%
Market size, estimated
£33Ka year
Peak month
May17.0× the quietest month
Top search term
union jack t shirt75K searches a year

02 · Price

A sale here is worth £10.90.

Listings sell for £10.90 on average, from £4.72 to £29.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.90 that is £0 to £1K a year per listing.

Average price
£10.90under the $15 to $100 sweet spot
Price range
£4.72–£29.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #4,898 within Tops, T-Shirts & Shirts. It carries 191 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
84%
Out of stock, average day
3.5%
Average rank
#4,898in Tops, T-Shirts & Shirts
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
191per listing
Listings tracked
79

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Union Jack T Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£991£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

29 falling

Sellers

39

Top-5 brand share

60%

Top 20: 94%

Top-5 click share

28%

Top 20: 55%

Open market

34%

  • SUWATOIN18%
  • SPIRIT OF ESSEX15%
  • Qskall13%
  • Generic7%
  • A2Z 4 Kids6%
  • Sign Print Lab6%

Demand

Union Jack T Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 17.0×

Search terms

Top Union Jack T Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • union jack t shirt75K/yr
  • union jack shirt15K/yr
  • union jack top8K/yr
  • union jack t shirt women9K/yr
  • union jack clothes7K/yr
  • union jack clothing8K/yr
  • union jack t-shirt7K/yr
  • union jack tops for women4K/yr
  • union jack tshirt5K/yr
  • union jack t shirt kids2K/yr

Reviews and returns

What reviews say buyers love and hate about Union Jack T Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%+0.24

Not good quality

Poor quality and very small sizing

Not the best quality

Material Quality20%−0.14

It feels like cardboard just feeling it

Thickness20%−0.24

Too deep

Design-Overall10%−0.04

Design spoilt

Size-Overall10%+2.02

the size is much smaller than expected

its more like a small/medium

Love

Quality-Overall34%+0.24

Nice Quality Tee Shirt

Good quality, For the price, its a nice T shirt, ive not washed it yet, wear it at night and on very hot days

Great quality

Size-Overall24%+2.02

Fits well and is comfy to wear

it's fits me perfectly

The fit is flattering

Value For Money11%+1.29

Great scarf good value for money

For the price this is really great value for money it's a grwta novelty top

WORTH THE MONEY

Material Quality8%−0.14

Good Material

Soft material

Very good material

Color7%+0.83

Very colourful

Wieghs nothing and lovely bright colours

Return

2.7% Return rate 78% Fixable by listing

Size-Overall74%▁▅▇█▇▆

the size is much smaller than expected

its more like a small/medium

Material Quality12%▁█▃▁▄▃

It feels like cardboard just feeling it

Length5%█▁▁▂▁▂
Color2%▁▁▁▁▁█
Advertised Vs Actual Product2%▁▁▁▁█▅

FAQ

Common Union Jack T Shirt questions

Answered from the same tracked data.