Skip to content

Union Jack Scarf

Maybe

The top 5 brands take only 48% of clicks. But shoppers spend only $3K a year here, so Union Jack Scarf is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£3K/yr9K searches / yr
90-day growth
+36.0%search demand this quarter
Competition
46%top-5 click share · 19 brands · 28 sellers

Flapen Score

Union Jack Scarf against its category

The dotted line is the Fashion average. Past it, Union Jack Scarf is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Scarf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Scarf 9K times last year and spent an estimated £3K. The top 5 brands take 48% of clicks. Demand peaks in May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+36.0%
Conversion, latest week
4.1%
Market size, estimated
£3Ka year
Peak month
May12.7× the quietest month
Top search term
union jack scarf6K searches a year

02 · Price

A sale here is worth £8.82.

Listings sell for £8.82 on average, from £2.52 to £19.51. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £8.82 that is £0 to £882 a year per listing.

Average price
£8.82under the $15 to $100 sweet spot
Price range
£2.52–£19.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£882
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #708 within Accessories. It carries 566 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
5.1%
Average rank
#708in Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
566per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Union Jack Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£102£205£307£4101101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

28

Top-5 brand share

48%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

45%

  • Lina & Lily11%
  • Hat To Socks10%
  • Komonee10%
  • QBSM9%
  • Basic Sense8%
  • GWAWG8%

Demand

Union Jack Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 12.7×

Search terms

Top Union Jack Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • union jack scarf6K/yr
  • union jack scarf women uk3K/yr
  • red white and blue scarf women654/yr
  • union jack scarf women306/yr

Reviews and returns

What reviews say buyers love and hate about Union Jack Scarf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%−0.23

It is very thin material

Quality-Overall17%+3.39

Not the best not the worst

Love

Quality-Overall41%+3.39

Good quality scarf

Good Quality

Beautiful product

Value For Money18%−0.14

Great scarf good value for money

Good for the price

Good value

Shape/Style9%+0.58

Lovely little square

Stylish and good value

Stylish

Color8%−0.03

Wieghs nothing and lovely bright colours

however I like them lots of colours

Warmth6%+0.38

Warm n cozy

Lovely warm and cosy

Return

1.6% Return rate 65% Fixable by listing

Size-Overall43%▁▆█▇▄▅
Advertised Vs Actual Product11%▁▁▁▅█▄
Print Quality9%▁▁▁▁█▁
Color7%█▁▁▁▁▁
Thickness7%█▁▁▁▁▄

It is very thin material

FAQ

Common Union Jack Scarf questions

Answered from the same tracked data.