union jack scarf
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($3K/yr) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good565.62avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.52–£19.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.82avg listing price — sweet spot $15–$100
Market size
Bad£3K£3K/yr · 9K searches
According to Flapen's Amazon United Kingdom niche tracking, union jack scarf is a £3K/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
union jack scarf market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £4K–£7K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #708
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 54%
- Out of stock
- 5.1%
- Avg brand age
- 59 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
28
Top-5 brand share
48%
Top 20: 100%
Top-5 click share
46%
Top 20: 94%
Open market
45%
- Lina & Lily11%
- Hat To Socks10%
- Komonee10%
- QBSM9%
- Basic Sense8%
- GWAWG8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.0% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 12.7×
Top union jack scarf search terms
- union jack scarf6K/yr
- union jack scarf women uk3K/yr
- red white and blue scarf women654/yr
- union jack scarf women306/yr
Top union jack scarf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hat To Socks Union Jack UK Flag Print Premium Chiffon Satin Scarf for Women - Korean Made Lightweight Sheer Fashion Wrap Soft Elegant Shawl for All Seasons
Hat To Socks£4.724.3★260 rev
Union Jack Flag Paisley Bandana Head Scarf Headbands Handkerchief Cowboy Cotton Bib Party Face Covering Headwear Mens Womens Unisex
Komonee£3.314.4★452 rev
Lina & Lily Patriotic Flag Print Womens Scarf Shawl Wrap Lightweight (UK - red white blue)
Lina & Lily£12.584.5★190 rev
QBSM Womens 23.6 inch Satin Silk Feeling Formal Square Neck Scarf Head Hair Wraps Kerchief
QBSM£4.994.4★4,555 rev
GWAWG Union Jack Scarf UK Design Neck Flag Thin Pretty Scarf Great for Any Outfit Lovely Gift (B)
GWAWG£7.175.0★1 rev
Newest
by launch date
EVERY-VILLE Where EVERYone is Welcome 3 Pack Union Jack Bandana for Women Men & Dog Gift Packaging - 55x55cms 100% Cotton - UK Flag Accessories British Scarf Headband Neckerchief Hair Face Covering
EVERY-VILLE Where EVERYone is Welcome£8.13147 rev
1 Pack Union Jack Bandana for Men Women and Dogs Gift Packaging - 55x55 cms 100% Cotton - UK Flag Accessory British Scarf Headband Neckerchief Hair Face Covering
EVERY-VILLE Where EVERYone is Welcome£5.03565 rev
GWAWG Union Jack Scarf UK Design Neck Flag Thin Pretty Scarf Great for Any Outfit Lovely Gift (B)
GWAWG£7.171 rev
GoGou Stylish Silk Feel Bandana for Women Ladies Hair Scarf Blue Red Neck Scarf for Gifts Travel Vacation Sports Outfits Wear 60 x 60 cmStripe
GoGou£6.4857 rev
OgLuxe British Union Jack Coronation Special Scarf UNION JACK
OgLuxe£9.149 rev
Trending
90-day click momentum
Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe
Heritage Traditions£19.514.6★
Pamper Yourself Now Union jack scarf thin pretty scarf great for any outfit lovely gift (Multiple small Union jack)
Pamper Yourself Now£8.994.6★
QBSM Womens 23.6 inch Satin Silk Feeling Formal Square Neck Scarf Head Hair Wraps Kerchief
QBSM£4.994.4★
Buff Original Ecostretch Neckwear UK Flag Unisex Adult
Buff£13.374.7★
World of Shawls UK Flag Print Scarf Union Jack Womens London Fashion Denim Blue (Blue & Red)
World of Shawls£8.094.7★
What buyers say about union jack scarf
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality scarf”
“Great scarf good value for money”
“Lovely little square”
“Wieghs nothing and lovely bright colours”
“Warm n cozy”
“just the right size”
“Light weight & good length”
“perfect for that nautical look for summer”
“good length”
What buyers complain about
“It is very thin material”
“Not the best not the worst”
Top return reasons
Common questions
- Is union jack scarf profitable to sell on Amazon United Kingdom?
- The niche generates £3K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the union jack scarf niche?
- 19 brands and 28 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in union jack scarf?
- Top complaints mined from reviews: Thickness, Quality-Overall. The return rate is 1.6%.
- When does demand for union jack scarf peak?
- Demand peaks in May; the busiest month runs 12.7× the quietest.
- What does it cost to enter the union jack scarf niche?
- Listings span £2.52–£19.51; the average listing price is £8.82 (sweet spot $15–$100). The average incumbent carries 566 reviews — the moat a new listing must climb.