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Union Jack Scarf

Maybe

The top 5 brands take only 48% of clicks. But shoppers spend an estimated $3K a year here, so Union Jack Scarf is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£3K/yr9K searches / yr
90-day growth
+36.0%search demand this quarter
Competition
46%top-5 click share · 19 brands · 28 sellers

Flapen Score

Union Jack Scarf against its category

The dotted line is the Fashion average. Past it, Union Jack Scarf is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Scarf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Scarf 9K times last year and spent an estimated £3K. The top 5 brands take 48% of clicks. Demand peaks in May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+36.0%
Conversion, latest week
4.1%
Market size, estimated
£3Ka year
Peak month
May12.7× the quietest month
Top search term
union jack scarf6K searches a year

02 · Price

A sale here is worth £8.82.

Listings sell for £8.82 on average, from £2.52 to £19.51. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £8.82 that is £0 to £882 a year per listing.

Average price
£8.82under the $15 to $100 sweet spot
Price range
£2.52–£19.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£882
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #708 within Accessories. It carries 566 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
5.1%
Average rank
#708in Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
566per listing
Listings tracked
26

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Union Jack Scarf products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£102£205£307£4101101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

28

Est. top-5 brand share

48%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 94%

Open market

45%

  • Lina & Lily11%
  • Hat To Socks10%
  • Komonee10%
  • QBSM9%
  • Basic Sense8%
  • GWAWG8%

Demand

Union Jack Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 12.7×

Search terms

Top Union Jack Scarf search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • union jack scarf6K/yr
  • union jack scarf women uk3K/yr
  • red white and blue scarf women654/yr
  • union jack scarf women306/yr

Reviews and returns

What reviews say buyers love and hate about Union Jack Scarf

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Thickness”
1.6%of orders come back
“It is very thin material”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Union Jack Scarf questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data