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Union Jack Earrings

Maybe

Search demand grew +124.5% this quarter. But shoppers spend only $3K a year here, so Union Jack Earrings is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£3K/yr8K searches / yr
90-day growth
+124.5%search demand this quarter
Competition
73%top-5 click share · 9 brands · 14 sellers

Flapen Score

Union Jack Earrings against its category

The dotted line is the Fashion average. Past it, Union Jack Earrings is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Earrings 8K times last year and spent an estimated £3K. The top 5 brands take 89% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +124.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+124.5%
Conversion, latest week
5.0%
Market size, estimated
£3Ka year
Peak month
May11.4× the quietest month
Top search term
union jack earrings4K searches a year

02 · Price

A sale here is worth £8.45.

Listings sell for £8.45 on average, from £3.86 to £28.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £8.45 that is £0 to £845 a year per listing.

Average price
£8.45under the $15 to $100 sweet spot
Price range
£3.86–£28.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£845
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #2,370 within Novelty Jewellery. It carries 256 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
5.1%
Average rank
#2,370in Novelty Jewellery
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
256per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Union Jack Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£326£653£979£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Aituo36%
  • GAUEIOUR32%
  • Wnzdp9%
  • Vilda Jewellery8%
  • vogem4%
  • Zenvie4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Union Jack Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 11.4×

Search terms

Top Union Jack Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • union jack earrings4K/yr
  • union jack jewellery2K/yr
  • union jack earrings for women2K/yr

Reviews and returns

What reviews say buyers love and hate about Union Jack Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.62

Poor

Size-Overall25%+0.73

Smaller than expected

Love

Quality-Overall50%−0.62

Great quality

Brilliant, good quality

Good quality and look nice

Gifting Purpose25%+2.59

kept to give as gifts

A beautiful gift

Value For Money17%+1.58

Good value

Return

1.7% Return rate 86% Fixable by listing

Size-Overall78%▃███▅█

Smaller than expected

Metal Authenticity6%█▁▁▁▁▁
Defective Material/Parts6%▁▁▁▁█▁
Shape/Style6%█▁▁▁▁▁
Advertised Vs Actual Product3%▁▁▁▁█▁

FAQ

Common Union Jack Earrings questions

Answered from the same tracked data.