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50

union jack earrings

Worth a look

Shows demand growing +124.5% this quarter, but a small market ($3K/yr) keeps it on the watch list.

Market size 1Growth 95Conversion 58Competition 23Returns 81Price range 55Avg price 23Brand share 26Review moat 87Quality gap 75

Growth

Incredible+124.5%

90-day search growth — must beat 0% to launch

Review moat

Great256.38

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£3.86–£28.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad£8.45

avg listing price — sweet spot $15–$100

Market size

Bad£3K

£3K/yr · 8K searches

According to Flapen's Amazon United Kingdom niche tracking, union jack earrings is a £3K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

union jack earrings market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
£2K–£4K
units × avg price
Conversion rate
5.0%
Avg BSR
#2,370
Page quality
0%
Prime
92%
Sponsored
77%
Out of stock
5.1%
Avg brand age
49 months
Avg seller age
198 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Aituo36%
  • GAUEIOUR32%
  • Wnzdp9%
  • Vilda Jewellery8%
  • vogem4%
  • Zenvie4%
  • Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +124.5% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 11.4×

Top union jack earrings search terms

  • union jack earrings4K/yr
  • union jack jewellery2K/yr
  • union jack earrings for women2K/yr
All search terms

Top union jack earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£32620%£65330%£97940%£1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about union jack earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“Great quality”

Gifting Purpose25%

“kept to give as gifts”

Value For Money17%

“Good value”

What buyers complain about

Quality-Overall50%

“Poor”

Size-Overall25%

“Smaller than expected”

Top return reasons

Size-Overall78%
Metal Authenticity6%
Defective Material/Parts6%
Shape/Style6%
Advertised Vs Actual Product3%
Functionality-Overall3%

Common questions

Is union jack earrings profitable to sell on Amazon United Kingdom?
The niche generates £3K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +124.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the union jack earrings niche?
9 brands and 14 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in union jack earrings?
Top complaints mined from reviews: Quality-Overall, Size-Overall. The return rate is 1.7%.
When does demand for union jack earrings peak?
Demand peaks in May–Jul–Aug; the busiest month runs 11.4× the quietest.
What does it cost to enter the union jack earrings niche?
Listings span £3.86–£28.66; the average listing price is £8.45 (sweet spot $15–$100). The average incumbent carries 256 reviews — the moat a new listing must climb.