Unicorn Backpack
MaybeThe top 5 brands take only 27% of clicks. But shoppers spend only $57K a year here, so Unicorn Backpack is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 2,461 Fashion niches · +10 vs the category median of 4858
- Market size
- £57K/yr266K searches / yr
- 90-day growth
- +13.9%search demand this quarter
- Competition
- 16%top-5 click share · 81 brands · 113 sellers
Flapen Score
Unicorn Backpack against its category
The dotted line is the Fashion average. Past it, Unicorn Backpack is stronger. Inside it, weaker.
Market
The Unicorn Backpack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Unicorn Backpack 266K times last year and spent an estimated £57K. The top 5 brands take 27% of clicks. Demand peaks in Aug–Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- +13.9%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £57Ka year
- Peak month
- August3.1× the quietest month
- Top search term
- pink backpack51K searches a year
02 · Price
A sale here is worth £14.35.
Listings sell for £14.35 on average, from £4.85 to £63.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.35 that is £0 to £1K a year per listing.
- Average price
- £14.35under the $15 to $100 sweet spot
- Price range
- £4.85–£63.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #285 within Luggage & Travel Gear. It carries 1,041 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 94%
- Out of stock, average day
- 9.4%
- Average rank
- #285in Luggage & Travel Gear
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,041per listing
- Listings tracked
- 151
04 · Newcomers
Amazon counts 5 of last year's 40 launches as successful.
40 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 40
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Unicorn Backpack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago

adidas Unisex Kids Little Kids Logo Backpack Black One Size
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 472
- Age
- 1mo ago

VASCHY Toddler Girls Backpack Kids Small Lightweight Quilted School Bag Color-blocked Bookbag for Kindergarten Children Light Purple Pink
- Price
- £20.42
- Rating
- 4.8/5
- Reviews
- 162
- Age
- 1y ago

GAGAKU Toddler Backpack for Girls - Kids Backpacks Mini Children Backpack 2-4 years Cartoon Breathable Comfortable Preschool Kindergarten Elementary Rucksack Travel Bag - Pink Strawberry
- Price
- £11.73
- Rating
- 4.7/5
- Reviews
- 678
- Age
- 2y ago

Classic Vintage Backpack for Adults and Kids with Adjustable Padded Shoulder Straps | School Bookbags for Girls Boys (Red)
- Price
- £7.16
- Rating
- 4.0/5
- Reviews
- 1,047
- Age
- 1y ago
Trending
90-day click momentum
QIXIHU Toddler Backpack for Boys Girls 12 Mini Preschool Backpack for Kids Age 2-4 Years Old Small Toddler Bookbag for Kindergarten with Chest Buckle and Reflective Strip
- Price
- £13.57
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 7mo ago

QIXIHU Toddler Backpack for Boys Girls 12 Mini Preschool Backpack for Kids Age 2-4 Years Old Small Toddler Bookbag for Kindergarten with Chest Buckle and Reflective Strip
- Price
- £13.13
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 6mo ago

QIXIHU Girls School Bag Kawaii All-Over Print Kids Backpack Lightweight & Breathable Childrens Backpack for Primary School & Nursery Water Resistant Fits A4
- Price
- £16.99
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5mo ago

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Blue Navy
- Price
- £13.14
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago

Meng Jiaran Girls Backpack Girls School Bag Kids Backpack for Girl
- Price
- £9.44
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 6mo ago
Newest
by launch date
adidas Unisex Kids Little Kids Logo Backpack Black One Size
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 472
- Age
- 1mo ago

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Blue Navy
- Price
- £13.14
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago

QIXIHU Girls School Bag Kawaii All-Over Print Kids Backpack Lightweight & Breathable Childrens Backpack for Primary School & Nursery Water Resistant Fits A4
- Price
- £16.99
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5mo ago

Meng Jiaran Girls Backpack Girls School Bag Kids Backpack for Girl
- Price
- £9.44
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 16% of clicks. An open shelf where new products get seen.
Brands
81 falling
Sellers
113
Top-5 brand share
27%
Top 20: 62%
Top-5 click share
16%
Top 20: 38%
Open market
70%
- QIXIHU6%
- Trail maker6%
- Amazon Essentials6%
- Peppa Pig4%
- adidas4%
- bagsmart4%
Demand
Unicorn Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.1×
Search terms
Top Unicorn Backpack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pink backpack51K/yr
- small backpack kids18K/yr
- childrens backpack18K/yr
- toddler backpack girls21K/yr
- peppa pig backpack19K/yr
- peppa pig bag19K/yr
- kids bags18K/yr
- girls small backpack13K/yr
- small kids backpack10K/yr
- nursery bags for girls14K/yr
Reviews and returns
What reviews say buyers love and hate about Unicorn Backpack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bag was smaller than expected
Smaller than expected
Larger than expected
Shocking quality
Poor quality
Cheap quality
Broken after a few months
didnt last
Broke with first use
Strap torn
Broken strap
Straps are a little fiddly
Broken zip
Zip broke In the first two weeks
Zip very poor quality
Love
High quality bag
Brilliant Quality
The overall build quality is solid
Fits a lot of being so small
Comfortable fit
fits everything I need
pockets that it makes staying organised really easy
lots of pockets
Lots of compartments
Good value for money
Excellent value
Good price
Plenty of room
Lots of space
Spacious
Return
2.2% Return rate 75% Fixable by listing
Bag was smaller than expected
Smaller than expected
Larger than expected
Shocking quality
Poor quality
Cheap quality
Broken zip
Zip broke In the first two weeks
Zip very poor quality
Strap torn
Broken strap
Straps are a little fiddly
But the colour is awful
Colours are different to the photo also
Not the colour in the picture
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unicorn Backpack questions
Answered from the same tracked data.









