Underwear Women

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+7.7%

Conversion, latest week

1.0%

Market size, estimated

£387Ka year

Peak month

December1.2× the quietest month

Top search term

womens pants460K searches a year

Listings sell for £11.67 on average, from £4.76 to £21.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £11.67 that is £1K to £3K a year per listing.

Average price

£11.67under the $15 to $100 sweet spot

Price range

£4.76–£21.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #87 within Nightwear, Lingerie & Underwear. It carries 6,201 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

99%

Out of stock, average day

1.9%

Average rank

#87in Nightwear, Lingerie & Underwear

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,201per listing

Listings tracked

133

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months