Underwear Women
Underwear Women shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Underwear Women profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Underwear Women is a £387K/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 60/100.
Underwear Women: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +7.7% over the last 90 days and 1.0% of searches end in a purchase.
£387K
revenue / yr
Who owns the niche?
The top 5 brands hold 42% of demand, so 58% of the market is open.
58%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 133 products
Top Underwear Women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ALL OF SHE 6 Pack Cotton Underwear Women Brazilian Slip Lace Underpants Ladies Panties Sexy Hipster Cheeky Women Underwear M
- Price
- £9.84
- Rating
- 4.2/5
- Reviews
- 1,111
- Age
- 1y ago
BeReady Seamless Knickers for Women Sexy Lace Seamless Underwear for Women High Cut V-waist No Show Ladies Briefs Panties Multipack
- Price
- £10.95
- Rating
- 4.4/5
- Reviews
- 1,525
- Age
- 3y ago
FINETOO Cotton Underwear Women Ladies Knickers Sport Belt Panties Cotton Soft Pants For Women Mid Rise Briefs Multipack 6 Pack(M)
- Price
- £9.93
- Rating
- 4.4/5
- Reviews
- 475
- Age
- 1y ago
coskefy Underwear Women High Waisted Cotton Knickers Ladies Full Briefs Soft Panties Slight Tummy Control Pants 5 Pack L
- Price
- £16.64
- Rating
- 4.5/5
- Reviews
- 7,145
- Age
- 4y ago
Cholewy Cotton Underwear for Women Full Coverage Knickers 6 Pack
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 2,120
- Age
- 5y ago
Trending
90-day click momentum
Liang Rou Womens Crew Neck Top & Bottom Ultra Thin Thermal Underwear Set Black X-Large
- Price
- £16.24
- Rating
- 4.2/5
- Reviews
- 2,917
- Age
- 8y ago
SIMIYA 5 Pack Cotton Underwear Women High Waisted Knickers for Women Multipack Comfy Stretchy Ladies Full Briefs Pants Soft Plus Size Panties L
- Price
- £9.48
- Rating
- 4.5/5
- Reviews
- 476
- Age
- 8mo ago
Liang Rou Womens Scoop Neck Top & Bottom Ultra Thin Thermal Underwear Set Black Large
- Price
- £16.34
- Rating
- 4.3/5
- Reviews
- 1,146
- Age
- 11y ago
SIMIYA 5 Pack Cotton Underwear Women High Waisted Knickers for Women Multipack Comfy Stretchy Ladies Full Briefs Pants Soft Plus Size Panties M
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 476
- Age
- 8mo ago
TANSTC Seamless Knickers for Women - No VPL Underwear for Women Invisible Panties Wave Edge Ladies Briefs Knickers Breathable Ultra-Soft Multipack(6 Pack)
- Price
- £13.96
- Rating
- 4.0/5
- Reviews
- 1,911
- Age
- 1y ago
Newest
by launch dateSIMIYA 5 Pack Cotton Underwear Women High Waisted Knickers for Women Multipack Comfy Stretchy Ladies Full Briefs Pants Soft Plus Size Panties L
- Price
- £9.48
- Rating
- 4.5/5
- Reviews
- 476
- Age
- 8mo ago
SIMIYA 5 Pack Cotton Underwear Women High Waisted Knickers for Women Multipack Comfy Stretchy Ladies Full Briefs Pants Soft Plus Size Panties M
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 476
- Age
- 8mo ago
YESWEL Underwear Women Bamboo Knickers for Ladies Multipack High Waist Briefs Tummy Support Pants Full Coverage Panties (Multicolor01 L 14 5 Pack)
- Price
- £16.04
- Rating
- 4.2/5
- Reviews
- 140
- Age
- 8mo ago
ALL OF SHE Cotton Underwear Women Lace Womens Knickers Brazilian Ladies Briefs Sexy Hipster Panties Soft Black Pants Multipack Pack of 5-M
- Price
- £9.19
- Rating
- 4.4/5
- Reviews
- 926
- Age
- 1y ago
ALL OF SHE 6 Pack Cotton Underwear Women Brazilian Slip Lace Underpants Ladies Panties Sexy Hipster Cheeky Women Underwear M
- Price
- £9.84
- Rating
- 4.2/5
- Reviews
- 1,111
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
Brands
45 rising
Sellers
63
Top-5 brand share
42%
Top 20: 85%
Top-5 click share
16%
Top 20: 40%
Open market
53%
- FINETOO11%
- BeReady11%
- ALL OF SHE9%
- coskefy5%
- Sth Big5%
- SIMIYA5%
Underwear Women demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Underwear Women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- womens pants460K/yr
- underwear women336K/yr
- knickers280K/yr
- womens underwear289K/yr
- womens knickers262K/yr
- cotton underwear women154K/yr
- underwear180K/yr
- seamless knickers for women127K/yr
- knickers for women multipack137K/yr
- pants for women141K/yr
What reviews say buyers love and hate about Underwear Women
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Comfortable to wear”
“not be too tight”
“seem well made”
“Excellent price”
“So soft”
What buyers complain about
71% of reviews“Sizes are small”
“Poor quality”
“Not comfortable”
“Poor elastic band”
“feels more synthetic not cotton”
Underwear Women return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Underwear Women questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
