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Under Armour Mens Shorts

Maybe

The top 5 products take only 16% of clicks. But shoppers spend only $38K a year here, so Under Armour Mens Shorts is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£38K/yr238K searches / yr
90-day growth
+75.2%search demand this quarter
Competition
16%top-5 click share · 45 brands · 120 sellers

Flapen Score

Under Armour Mens Shorts against its category

The dotted line is the Fashion average. Past it, Under Armour Mens Shorts is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Under Armour Mens Shorts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Under Armour Mens Shorts 238K times last year and spent an estimated £38K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +75.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+75.2%
Conversion, latest week
1.1%
Market size, estimated
£38Ka year
Peak month
July2.5× the quietest month
Top search term
running shorts with phone pocket48K searches a year

02 · Price

A sale here is worth £14.80.

Listings sell for £14.80 on average, from £7.03 to £34.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.80 that is £0 to £1K a year per listing.

Average price
£14.80under the $15 to $100 sweet spot
Price range
£7.03–£34.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #70 within Activewear. It carries 8,508 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
1.8%
Average rank
#70in Activewear
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,508per listing
Listings tracked
147

04 · Newcomers

Amazon counts 4 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Under Armour Mens Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£761£2K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

120

Top-5 brand share

60%

Top 20: 89%

Top-5 click share

16%

Top 20: 43%

Open market

36%

  • Under Armour37%
  • HOPLYNN10%
  • Niksa5%
  • Rane Sports4%
  • BROKIG4%
  • Danfiki3%

Demand

Under Armour Mens Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Under Armour Mens Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • running shorts with phone pocket48K/yr
  • mens under armour shorts30K/yr
  • under armour mens shorts30K/yr
  • tennis shorts men25K/yr
  • 2 in 1 shorts11K/yr
  • mens 2 in 1 running shorts11K/yr
  • men running shorts11K/yr
  • running shorts mens8K/yr
  • gym shorts for men9K/yr
  • workout shorts men8K/yr

Reviews and returns

What reviews say buyers love and hate about Under Armour Mens Shorts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+0.69

Very loose

too small

Too big

Quality-Overall9%

I initially thought these would be relatively low quality given the price point

Poor quality

They're too expensive for the quality

Pockets/Compartments8%−0.08

Poor pocket

Bad quality phone pocket that rips after one run

pocket arrived ripped

Advertised Vs Actual Product5%−0.07

Did not meet description

wrong description

Nothing like what they say in the description

Durability5%−0.08

Fell Apart After First Wash

Broke within 2 months

Very disappointed with the durability

Love

Size-Overall20%+0.69

Fits perfectly

The fit is comfortable

The fit is snug

Comfort-Overall14%+1.84

Very comfortable

comfortable even during intense workouts

comfortable to wear

Quality-Overall14%

Good quality

No complaints

Overall, a solid pair that does exactly what youd want

Value For Money9%+0.66

Good value for money

Good for the price

Good value for money

Pockets/Compartments8%−0.08

Useful selection of pockets

Pockets are good size

really handy having pockets

Return

3.8% Return rate 78% Fixable by listing

Size-Overall63%█████▇

Very loose

too small

Too big

Material Quality6%▆▅▄▇▅█

Terrible material

The material is synthetic

They was the wrong type of material for the price that was a little bit expensive for what I wanted so they went back no problem then

Quality-Overall4%▆▆█▅█▇

I initially thought these would be relatively low quality given the price point

Poor quality

They're too expensive for the quality

Length4%▁▄▃▇▆█
Pockets/Compartments4%▇▄▅▅▆█

Poor pocket

Bad quality phone pocket that rips after one run

pocket arrived ripped

FAQ

Common Under Armour Mens Shorts questions

Answered from the same tracked data.