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Under Armour Mens Shorts

Under Armour Mens Shorts shows a fragmented shelf (top 5 take 16% of clicks), but a small market ($38K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 10Growth 81Conversion 14Competition 96Returns 40Price range 71Avg price 73Brand share 74Review moat 23Quality gap 63
This niche Category average

Is Under Armour Mens Shorts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Under Armour Mens Shorts is a £38K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 55/100.

Under Armour Mens Shorts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +75.2% over the last 90 days and 1.1% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr3K
Search volume / yr+75.2%238K
Conversion rate1.1%
Avg price£14.80

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers45 · 120
Top-5 product click share16%
Open market40%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 147 products

Sponsored placement84%
New entrants (1y)26· 4 succeeded
Avg rating4.4★
Avg reviews8,508

Top Under Armour Mens Shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

£0£761£2K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

120

Top-5 brand share

60%

Top 20: 89%

Top-5 click share

16%

Top 20: 43%

Open market

36%

  • Under Armour37%
  • HOPLYNN10%
  • Niksa5%
  • Rane Sports4%
  • BROKIG4%
  • Danfiki3%

Under Armour Mens Shorts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume238KCVR1.1%Products147Brands45Top 5 Brands60%OOS Rate1.8%Rating4.4★Reviews8,508Avg BSR#70
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Top Under Armour Mens Shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • running shorts with phone pocket48K/yr
  • mens under armour shorts30K/yr
  • under armour mens shorts30K/yr
  • tennis shorts men25K/yr
  • 2 in 1 shorts11K/yr
  • mens 2 in 1 running shorts11K/yr
  • men running shorts11K/yr
  • running shorts mens8K/yr
  • gym shorts for men9K/yr
  • workout shorts men8K/yr

What reviews say buyers love and hate about Under Armour Mens Shorts

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Size-Overall20%

Fits perfectly

Comfort-Overall14%

Very comfortable

Quality-Overall14%

Good quality

Value For Money9%

Good value for money

Pockets/Compartments8%

Useful selection of pockets

What buyers complain about

56% of reviews
Size-Overall16%

Very loose

Quality-Overall9%

I initially thought these would be relatively low quality given the price point

Pockets/Compartments8%

Poor pocket

Advertised Vs Actual Product5%

Did not meet description

Durability5%

Fell Apart After First Wash

Under Armour Mens Shorts return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
63%
2Material Quality
6%
3Quality-Overall
4%
4Length
4%
5Pockets/Compartments
4%

Common Under Armour Mens Shorts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Under Armour Mens Shorts 55/100 on Amazon United Kingdom — Worth a look. The niche generates £38K/yr across 147 tracked products. 4 of 26 products launched in the last 360 days are still selling. Search demand moved +75.2% over the last 90 days.
Search demand for Under Armour Mens Shorts on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 2.5× the quietest.