under armour mens shorts
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a small market ($38K/yr) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Growth
Great+75.2%90-day search growth — must beat 0% to launch
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good£14.80avg listing price — sweet spot $15–$100
Price range
Good£7.03–£34.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Bad8,508.07avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£38K£38K/yr · 238K searches
According to Flapen's Amazon United Kingdom niche tracking, under armour mens shorts is a £38K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
under armour mens shorts market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £37K–£44K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 84%
- Out of stock
- 1.8%
- Avg brand age
- 38 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
120
Top-5 brand share
60%
Top 20: 89%
Top-5 click share
16%
Top 20: 43%
Open market
36%
- Under Armour37%
- HOPLYNN10%
- Niksa5%
- Rane Sports4%
- BROKIG4%
- Danfiki3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +75.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
Top under armour mens shorts search terms
- running shorts with phone pocket48K/yr
- mens under armour shorts30K/yr
- under armour mens shorts30K/yr
- tennis shorts men25K/yr
- 2 in 1 shorts11K/yr
- mens 2 in 1 running shorts11K/yr
- men running shorts11K/yr
- running shorts mens8K/yr
- gym shorts for men9K/yr
- workout shorts men8K/yr
Top under armour mens shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HOPLYNN Mens Running 2 in 1 Sports Shorts Breathable Outdoor Workout Training Shorts with Pockets Black L
HOPLYNN£11.324.3★1,671 rev
Under Armour Tech Graphic Short Running Shorts Made of Breathable Material Workout Shorts with Ultra-light Design Men Black / Graphite L
Under Armour£15.594.5★70,545 rev
VELOCE Mens Running Shorts 2 in 1 with Phone Pocket - Quick Dry Gym Sports Shorts for Men with Zip Pockets - Compression Liner & Secure Storage (UK Alpha L Regular Regular Black)
VELOCE£23.654.8★16 rev
Under Armour UA Launch 7 Shorts
Under Armour£17.864.5★1,263 rev
Danfiki Mens Running Shorts Mens Gym Sports Short 2 in 1 with Phone Pocket Lightweight Quick Drying Grey
Danfiki£12.614.2★5,214 rev
Newest
by launch date
SHAGGA 3 Pack Gym Shorts Men Lightweight Quick Dry Sports Short Inseam 7 with Zipper Pockets for Running Fitness Joggers (UK Alpha XL Regular Regular 3packBlackBlueGrey)
SHAGGA£19.45123 rev
VELOCE Mens Running Shorts 2 in 1 with Phone Pocket - Quick Dry Gym Sports Shorts for Men with Zip Pockets - Compression Liner & Secure Storage (UK Alpha L Regular Regular Black)
VELOCE£23.6516 rev
BROKIG Mens 2 in 1 Gym Shorts Running Sport Training Tennis S Dark Grey
BROKIG£12.27166 rev
BROKIG Mens Dry Gym Shorts Running Sports Tennis Football S Black
BROKIG£12.1891 rev
BOOJO 3 Pack Gym Shorts Men with Pockets UK Sports Breathable for Running TrainingBlack+Navy+Dark GreyL
BOOJO£17.57240 rev
Trending
90-day click momentumSHAGGA 3 Pack Gym Shorts Men Lightweight Quick Dry Sports Short Inseam 7 with Zipper Pockets for Running Fitness Joggers (UK Alpha XL Regular Regular 3packBlackBlueGrey)
SHAGGA£19.453.8★
Under Armour Challenger Core Shorts Mens M Midnight Navy (410)/White
Under Armour£10.574.3★
VELOCE Mens Running Shorts 2 in 1 with Phone Pocket - Quick Dry Gym Sports Shorts for Men with Zip Pockets - Compression Liner & Secure Storage (UK Alpha L Regular Regular Black)
VELOCE£23.654.8★
Mens Running Shorts 2 in 1 Short Gym Athletic Outdoor Jogging Workout Training Shorts Red Orange L
Rane Sports£11.774.2★
Under Armour UA Launch 7 Unlined Shorts
Under Armour£23.774.4★
What buyers say about under armour mens shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Very comfortable”
“Good quality”
“Good value for money”
“Useful selection of pockets”
“Perfect for the running I do”
“These shorts are really lightweight”
“Do the job”
“Material feels decent”
“Dry quick”
What buyers complain about
“Very loose”
“I initially thought these would be relatively low quality given the price point”
“Poor pocket”
“Did not meet description”
“Fell Apart After First Wash”
“Terrible material”
“Terrible for running”
“they arent that deep”
“Stitching is not very good it seems”
“felt just like compression running shorts”
Top return reasons
Common questions
- Is under armour mens shorts profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 147 tracked products. 4 of 26 products launched in the last 360 days are still selling. 90-day search growth is +75.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the under armour mens shorts niche?
- 45 brands and 120 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in under armour mens shorts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 3.8%.
- When does demand for under armour mens shorts peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the under armour mens shorts niche?
- Listings span £7.03–£34.76; the average listing price is £14.80 (sweet spot $15–$100). The average incumbent carries 8,508 reviews — the moat a new listing must climb.