Umbrella Walking Stick
FailThe top 5 brands take 100% of clicks, so Umbrella Walking Stick is a Fail.
- Flapen Score
- 35 / 100Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 4835
- Market size
- £49K/yr138K searches / yr
- 90-day growth
- -36.7%search demand this quarter
- Competition
- 58%top-5 click share · 3 brands · 20 sellers
Flapen Score
Umbrella Walking Stick against its category
The dotted line is the Fashion average. Past it, Umbrella Walking Stick is stronger. Inside it, weaker.
Market
The Umbrella Walking Stick market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Umbrella Walking Stick 138K times last year and spent an estimated £49K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -36.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £49Ka year
- Peak month
- September6.6× the quietest month
- Top search term
- fulton umbrella98K searches a year
02 · Price
A sale here is worth £16.93.
Listings sell for £16.93 on average, from £9.25 to £26.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.93 that is £2K to £4K a year per listing.
- Average price
- £16.93inside the $15 to $100 sweet spot
- Price range
- £9.25–£26.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #142 within Luggage & Travel Gear. It carries 6,287 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #142in Luggage & Travel Gear
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,287per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Umbrella Walking Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fulton Performance Hurricane Umbrella Black Strong Wind Resistant Frame UPF30+
- Price
- £17.15
- Rating
- 4.0/5
- Reviews
- 123
- Age
- 12y ago

Fulton Huntsman Umbrella Black
- Price
- £14.79
- Rating
- 4.5/5
- Reviews
- 1,390
- Age
- 2y ago

Fulton Stormshield Mens Umbrella Black One Size
- Price
- £17.98
- Rating
- 4.5/5
- Reviews
- 1,710
- Age
- 3y ago

Fulton Open & Close 3 Black Unisex_adult Umbrella Black One Size
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 548
- Age
- 14y ago

Fulton Performance Tornado Umbrella Black Automatic Open & Close Frame Vented Canopy Strong Wind Resistant Frame UPF30+
- Price
- £22.01
- Rating
- 3.7/5
- Reviews
- 332
- Age
- 12y ago
Trending
90-day click momentum
Balios Folding Umbrella Real Wood Handle Auto Open Close Olive Green
- Price
- £21.73
- Rating
- 4.5/5
- Reviews
- 13,155
- Age
- 10y ago

Fulton Minilite Umbrella Lusterous Leopard Print Strong Lightweight Wind Resistant Frame
- Price
- £13.64
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 4y ago

Fulton Jumbo Open & Close Umbrella Black
- Price
- £19.56
- Rating
- 4.4/5
- Reviews
- 314
- Age
- 18y ago

Fulton Open & Close 4 Photo Rose Red Womens Umbrella Photo Rose Red Print One Size
- Price
- £13.23
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 14y ago

Fulton Performance Hurricane Umbrella Black Strong Wind Resistant Frame UPF30+
- Price
- £17.15
- Rating
- 4.0/5
- Reviews
- 123
- Age
- 12y ago
Newest
by launch date
Fulton Huntsman Umbrella Black
- Price
- £14.79
- Rating
- 4.5/5
- Reviews
- 1,390
- Age
- 2y ago

Fulton Tiny 1 Umbrella Black
- Price
- £15.19
- Rating
- 4.3/5
- Reviews
- 357
- Age
- 2y ago

Fulton Stormshield Mens Umbrella Black One Size
- Price
- £17.98
- Rating
- 4.5/5
- Reviews
- 1,710
- Age
- 3y ago

Fulton Miniflat 1 Black Unisex_adult Umbrella Black One Size
- Price
- £9.74
- Rating
- 4.2/5
- Reviews
- 430
- Age
- 3y ago

Fulton Minilite Black Umbrella UPF30+
- Price
- £12.73
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
0%
- Fulton96%
- Repel Umbrella3%
- Balios1%
- Open — no brand owns it (0%)
Demand
Umbrella Walking Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Umbrella Walking Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fulton umbrella98K/yr
- fulton10K/yr
- umbrella wooden handle7K/yr
- umbrella fulton7K/yr
- fulton stormshield umbrella5K/yr
- fulton umbrella compact4K/yr
- london undercover umbrella3K/yr
- barbour umbrella3K/yr
Reviews and returns
What reviews say buyers love and hate about Umbrella Walking Stick
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke
Broke immediately
Broke after using two or three times
Poor quality
Not well made
Not the quality I was expecting
Waste of money
it cost £5 more
Not worth the money
Not fit for purpose
Smaller than expected
Large
Wind resistance is poor
Not wind proof as described
drop of rain
Love
Amazing quality
The build quality feels solid for daily use
The build quality of this umbrella is good
Solid build
Very strong
Good, solid and sturdy umbrella
Value for Money
Amazing for the price
Best value
Strong and wind resistant
Windproof
I originally bought it for my daughter as its wind resistant
just about fits my jacket pocket
Great size
Perfect sized to take in handbag or pocket
Return
2.0% Return rate 34% Fixable by listing
Not fit for purpose
Smaller than expected
Large
Broke
Broke immediately
Broke after using two or three times
pop up/down mechanism does not work any more. after a year
Doesn't perform as expected
didn't work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Umbrella Walking Stick questions
Answered from the same tracked data.









