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Umbrella Walking Stick

Fail

The top 5 brands take 100% of clicks, so Umbrella Walking Stick is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£49K/yr138K searches / yr
90-day growth
-36.7%search demand this quarter
Competition
58%top-5 click share · 3 brands · 20 sellers

Flapen Score

Umbrella Walking Stick against its category

The dotted line is the Fashion average. Past it, Umbrella Walking Stick is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Umbrella Walking Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Umbrella Walking Stick 138K times last year and spent an estimated £49K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-36.7%
Conversion, latest week
2.1%
Market size, estimated
£49Ka year
Peak month
September6.6× the quietest month
Top search term
fulton umbrella98K searches a year

02 · Price

A sale here is worth £16.93.

Listings sell for £16.93 on average, from £9.25 to £26.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.93 that is £2K to £4K a year per listing.

Average price
£16.93inside the $15 to $100 sweet spot
Price range
£9.25–£26.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #142 within Luggage & Travel Gear. It carries 6,287 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#142in Luggage & Travel Gear
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,287per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Umbrella Walking Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

0%

  • Fulton96%
  • Repel Umbrella3%
  • Balios1%
  • Open — no brand owns it (0%)

Demand

Umbrella Walking Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Umbrella Walking Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fulton umbrella98K/yr
  • fulton10K/yr
  • umbrella wooden handle7K/yr
  • umbrella fulton7K/yr
  • fulton stormshield umbrella5K/yr
  • fulton umbrella compact4K/yr
  • london undercover umbrella3K/yr
  • barbour umbrella3K/yr

Reviews and returns

What reviews say buyers love and hate about Umbrella Walking Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.35

Broke

Broke immediately

Broke after using two or three times

Quality-Overall11%+2.28

Poor quality

Not well made

Not the quality I was expecting

Value For Money6%+0.60

Waste of money

it cost £5 more

Not worth the money

Size-Overall6%

Not fit for purpose

Smaller than expected

Large

Weather Proof5%

Wind resistance is poor

Not wind proof as described

drop of rain

Love

Quality-Overall28%+2.28

Amazing quality

The build quality feels solid for daily use

The build quality of this umbrella is good

Strength19%+1.52

Solid build

Very strong

Good, solid and sturdy umbrella

Value For Money10%+0.60

Value for Money

Amazing for the price

Best value

Weather Proof8%

Strong and wind resistant

Windproof

I originally bought it for my daughter as its wind resistant

Size-Overall6%

just about fits my jacket pocket

Great size

Perfect sized to take in handbag or pocket

Return

2.0% Return rate 34% Fixable by listing

Size-Overall28%▅▅▆▅▇█

Not fit for purpose

Smaller than expected

Large

Weight Heavy15%▅▅▄█▅▆
Defective Material/Parts8%█▇▄▄▃▃
Durability7%█▇▄▃▃▂

Broke

Broke immediately

Broke after using two or three times

Functionality-Overall7%▆▆▄▇█▅

pop up/down mechanism does not work any more. after a year

Doesn't perform as expected

didn't work

FAQ

Common Umbrella Walking Stick questions

Answered from the same tracked data.