Skip to content

Umbrella Hat

Pass

Umbrella Hat scores 66 out of 100, a Pass. Shoppers spend $54K a year here, search demand grew +143.3% this quarter, and returns run at 2.2% of orders.

Flapen Score
66
66 / 100
Top 3% of 2,461 Fashion niches · +18 vs the category median of 48
Market size
£54K/yr129K searches / yr
90-day growth
+143.3%search demand this quarter
Competition
41%top-5 click share · 35 brands · 48 sellers

Flapen Score

Umbrella Hat against its category

The dotted line is the Fashion average. Past it, Umbrella Hat is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Umbrella Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Umbrella Hat 129K times last year and spent an estimated £54K. The top 5 brands take 43% of clicks. Demand peaks in Jun–Jul–Sep. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +143.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+143.3%
Conversion, latest week
4.7%
Market size, estimated
£54Ka year
Peak month
June4.4× the quietest month
Top search term
umbrella hat68K searches a year

02 · Price

A sale here is worth £8.90.

Listings sell for £8.90 on average, from £3.32 to £24.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.90 that is £890 to £2K a year per listing.

Average price
£8.90under the $15 to $100 sweet spot
Price range
£3.32–£24.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£890–£2K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #755 within Luggage & Travel Gear. It carries 564 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
88%
Out of stock, average day
3.4%
Average rank
#755in Luggage & Travel Gear
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
564per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Umbrella Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

48

Top-5 brand share

43%

Top 20: 85%

Top-5 click share

41%

Top 20: 81%

Open market

52%

  • Lanjue10%
  • REQAG9%
  • NEW-Vi9%
  • Decentron9%
  • Magracy6%
  • Syhood5%

Demand

Umbrella Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Sep · busiest ÷ quietest = 4.4×

Search terms

Top Umbrella Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • umbrella hat68K/yr
  • umbrella hat adult16K/yr
  • head umbrella9K/yr
  • head umbrella adult10K/yr
  • umbrella hats10K/yr
  • hands free umbrella7K/yr
  • hat umbrella adult4K/yr
  • umbrella hats for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Umbrella Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.08

it was too tight

Huge

small

Defective Material/Parts14%−0.17

Defective product, hand does not fit in the mould

Faulty on arrival

Ease Of Use14%−0.06

Cannot use

A bit tricky to open and fix

Stretchability/Expandability/Elasticity11%−0.10

Its not possible to have a non stretch head band

elastic not overly big

The strap didnt stretch around my head so I cannot wear this item

Water Resistance9%+1.15

Excellent product, I ordered the Sowester for my Mobility Scooter as the control panel isnt waterproof, I now use the Sowester to protect the panel from this awful weather we are experiencing

Love

Value For Money18%+1.74

good value for money

Great product and good price thank you

Worth the pennies

Quality-Overall17%+0.45

Other than that seems pretty well made

Good quality

Bought many times before, brilliant product

Ease Of Use14%−0.06

practical

Handy for open air festival

they are really handy

Comfort-Overall6%+0.20

Comfortable

Comfort: The elastic headband is surprisingly comfortable

They were surprisingly comfortable

Advertised Vs Actual Product6%−0.03

Does the job

Return

2.2% Return rate 70% Fixable by listing

Size-Overall56%▃▄▆█▆▅

it was too tight

Huge

small

Quality-Overall7%▄▃█▁▂▃

Terrible quality and broken

Comfort-Overall5%▁█▁▁▁▅

to uncomfortable for continuous wear

Functionality-Overall4%█▃▁▁▂▁
Stretchability/Expandability/Elasticity4%█▁▁▁▄▆

Its not possible to have a non stretch head band

elastic not overly big

The strap didnt stretch around my head so I cannot wear this item

FAQ

Common Umbrella Hat questions

Answered from the same tracked data.