Is umbrella profitable to sell on Amazon United Kingdom?

The niche generates £890K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the umbrella niche?

22 brands and 34 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.6%.

When does demand for umbrella peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 6.7× the quietest.

What does it cost to enter the umbrella niche?

Listings span £5.54–£23.65; the average listing price is £10.25 (sweet spot $15–$100). The average incumbent carries 10,117 reviews — the moat a new listing must climb.

umbrella

Worth a look

Shows low returns (1.6%), but soft demand (-27.2% this quarter) keeps it on the watch list.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great£890K

£890K/yr · 3.4M searches

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Okay£5.54–£23.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.25

avg listing price — sweet spot $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,117.31

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-27.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, umbrella is a £890K/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

umbrella market data

Units sold / yr: 150K–200K; avg 6,000–8,000/product
Revenue / yr: £1.5M–£2.0M; units × avg price
Conversion rate: 2.5%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

58%

Top 20: 93%

Open market

31%

Repel Umbrella20%
SY COMPACT15%
TUMELLA13%
Exquisgoods10%
TechRise7%
Aolso4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.7×

Open Trend

Top umbrella search terms

umbrella1.7M/yr -13.0%3.5% conv.
umbrella windproof strong542K/yr -62.0%2.9% conv.
umbrellas207K/yr -29.3%0.7% conv.
compact umbrella131K/yr -11.6%2.2% conv.
mini umbrella106K/yr +11.8%1.4% conv.
small umbrella87K/yr -2.9%3.4% conv.
windproof umbrella156K/yr -57.7%2.7% conv.
travel umbrella46K/yr -11.2%2.4% conv.
small umbrella for handbag51K/yr -7.6%3.2% conv.
folding umbrella compact30K/yr -24.7%5.1% conv.

All search terms

Top umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars

Repel Umbrella£15.834.3★108,209 rev

SY COMPACT Travel Umbrella Windproof Automatic Unbreakable Umbrellas-Factory Direct High Cost-effective Umbrella

SY COMPACT£8.814.2★40,352 rev

TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)

TUMELLA£15.474.4★16,516 rev

Mini Folding Umbrella with Case Pocket Sized Lightweight Portable Umbrella Light Compact Rain Umbrella for Travel Outdoor Daily Use Small Sun Rain Pocket Umbrella for Girls and Women men (Black)

Exquisgoods£6.123.7★127 rev

Exquisgoods 24K Strongest Windproof Travel Compact Umbrella Sturdy Frame Automatic Umbrella for Women & Men (Black)

Exquisgoods£9.354.1★115 rev

Newest

by launch date

Copulan Mini Travel Umbrella UPF 50+ Compact Fits in Purse

Copulan£14.48165 rev

1mo ago

Exquisgoods 24K Strongest Windproof Travel Compact Umbrella Sturdy Frame Automatic Umbrella for Women & Men (Black)

Exquisgoods£9.35115 rev

9mo ago

Mini Folding Umbrella with Case Pocket Sized Lightweight Portable Umbrella Light Compact Rain Umbrella for Travel Outdoor Daily Use Small Sun Rain Pocket Umbrella for Girls and Women men (Black)

Exquisgoods£6.12127 rev

9mo ago

Windproof Travel Umbrella - Compact Light Full Automatic Open/Close - Folding Backpack Umbrella for Rain & Sun UV Preotection For Men & Women Unbreakable 8 Fiberglass Ribs UK Design (Black)

ROYALWORTH£7.50238 rev

1y ago

TechRise Umbrella Compact Strong Windproof Automatic Umbrellas

TechRise£6.359,059 rev

1y ago

What buyers say about umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Stunning build quality”

Strength19%

“Very sturdy infrastructure”

Value For Money10%

“Good Value”

Weather Proof6%

“Weatherproof and great price”

Ease Of Use5%

“Easy to open”

Durability5%

“did not break”

Size-Overall4%

“a handy size”

Advertised Vs Actual Product3%

“Exactly what I wanted”

Weight Light2%

“Great little lightweight umbrella perfect for travelling”

Compactness2%

“Great compact umbrella”

What buyers complain about

Durability22%

“Broke after first use”

Quality-Overall10%

“Not as good as it advertised”

Value For Money6%

“Not worth the money”

Size-Overall6%

“But bigger than I expected”

Ease Of Use5%

“Too hard to close genuinely”

Advertised Vs Actual Product5%

“Misleading information”

Weather Proof5%

“Also it is not windproof”

Strength4%

“Very fragile”

Weight Heavy3%

“Too heavy as well”

Water Resistance3%

“Water also clings to it so it's a complete nightmare to dry off”

Top return reasons

Size-Overall26%

Weight Heavy14%

Functionality-Overall7%

Durability7%

Defective Material/Parts7%

Quality-Overall6%

Ease Of Use5%

Strength4%

Handle Quality3%

Compactness2%

Common questions

Is umbrella profitable to sell on Amazon United Kingdom?: The niche generates £890K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the umbrella niche?: 22 brands and 34 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in umbrella?: Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.6%.
When does demand for umbrella peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 6.7× the quietest.
What does it cost to enter the umbrella niche?: Listings span £5.54–£23.65; the average listing price is £10.25 (sweet spot $15–$100). The average incumbent carries 10,117 reviews — the moat a new listing must climb.

umbrella

umbrella market data

Competition & brand share

Demand & seasonality

Top umbrella search terms

Top umbrella products on Amazon

Top sellers

Newest

Trending

What buyers say about umbrella

What buyers love

What buyers complain about

Top return reasons

Common questions

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