Umbrella
Umbrella shows low returns (1.6%), but soft demand (-27.2% this quarter) keeps it on the watch list.
Flapen Score
Is Umbrella profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Umbrella is a £890K/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Umbrella: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -27.2% over the last 90 days and 2.5% of searches end in a purchase.
£890K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 26 products
Top Umbrella products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars
- Price
- £15.83
- Rating
- 4.3/5
- Reviews
- 108,209
- Age
- 10y ago
SY COMPACT Travel Umbrella Windproof Automatic Unbreakable Umbrellas-Factory Direct High Cost-effective Umbrella
- Price
- £8.81
- Rating
- 4.2/5
- Reviews
- 40,352
- Age
- 9y ago
TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)
- Price
- £15.47
- Rating
- 4.4/5
- Reviews
- 16,516
- Age
- 3y ago
Mini Folding Umbrella with Case Pocket Sized Lightweight Portable Umbrella Light Compact Rain Umbrella for Travel Outdoor Daily Use Small Sun Rain Pocket Umbrella for Girls and Women men (Black)
- Price
- £6.12
- Rating
- 3.7/5
- Reviews
- 127
- Age
- 9mo ago
Exquisgoods 24K Strongest Windproof Travel Compact Umbrella Sturdy Frame Automatic Umbrella for Women & Men (Black)
- Price
- £9.35
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 9mo ago
Trending
90-day click momentum
TechRise Umbrella Compact Strong Windproof Automatic Umbrellas
- Price
- £6.35
- Rating
- 4.2/5
- Reviews
- 9,059
- Age
- 1y ago
Copulan Mini Travel Umbrella UPF 50+ Compact Fits in Purse
- Price
- £14.48
- Rating
- 4.0/5
- Reviews
- 165
- Age
- 1mo ago
Mini Folding Umbrella with Case Pocket Sized Lightweight Portable Umbrella Light Compact Rain Umbrella for Travel Outdoor Daily Use Small Sun Rain Pocket Umbrella for Girls and Women men (Black)
- Price
- £6.12
- Rating
- 3.7/5
- Reviews
- 127
- Age
- 9mo ago
Exquisgoods 24K Strongest Windproof Travel Compact Umbrella Sturdy Frame Automatic Umbrella for Women & Men (Black)
- Price
- £9.35
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 9mo ago
Loiina Portable Umbrella Compact Folding Umbrella Windproof with Reinforced Canopy Automatic Open/Close
- Price
- £5.54
- Rating
- 3.9/5
- Reviews
- 213
- Age
- 2y ago
Newest
by launch dateCopulan Mini Travel Umbrella UPF 50+ Compact Fits in Purse
- Price
- £14.48
- Rating
- 4.0/5
- Reviews
- 165
- Age
- 1mo ago
Exquisgoods 24K Strongest Windproof Travel Compact Umbrella Sturdy Frame Automatic Umbrella for Women & Men (Black)
- Price
- £9.35
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 9mo ago
Mini Folding Umbrella with Case Pocket Sized Lightweight Portable Umbrella Light Compact Rain Umbrella for Travel Outdoor Daily Use Small Sun Rain Pocket Umbrella for Girls and Women men (Black)
- Price
- £6.12
- Rating
- 3.7/5
- Reviews
- 127
- Age
- 9mo ago
Windproof Travel Umbrella - Compact Light Full Automatic Open/Close - Folding Backpack Umbrella for Rain & Sun UV Preotection For Men & Women Unbreakable 8 Fiberglass Ribs UK Design (Black)
- Price
- £7.50
- Rating
- 4.2/5
- Reviews
- 238
- Age
- 1y ago
TechRise Umbrella Compact Strong Windproof Automatic Umbrellas
- Price
- £6.35
- Rating
- 4.2/5
- Reviews
- 9,059
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
34
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
58%
Top 20: 93%
Open market
31%
- Repel Umbrella20%
- SY COMPACT15%
- TUMELLA13%
- Exquisgoods10%
- TechRise7%
- Aolso4%
Umbrella demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.7×
Top Umbrella search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- umbrella1.7M/yr
- umbrella windproof strong542K/yr
- umbrellas207K/yr
- compact umbrella131K/yr
- mini umbrella106K/yr
- small umbrella87K/yr
- windproof umbrella156K/yr
- travel umbrella46K/yr
- small umbrella for handbag51K/yr
- folding umbrella compact30K/yr
What reviews say buyers love and hate about Umbrella
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Stunning build quality”
“Very sturdy infrastructure”
“Good Value”
“Weatherproof and great price”
“Easy to open”
What buyers complain about
70% of reviews“Broke after first use”
“Not as good as it advertised”
“Not worth the money”
“But bigger than I expected”
“Too hard to close genuinely”
Umbrella return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Umbrella questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
