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Ultra Mini Ugg Boots

Fail

Shoppers spend only $0 a year here, so Ultra Mini Ugg Boots is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£0/yr79K searches / yr
90-day growth
-75.1%search demand this quarter
Competition
31%top-5 click share · 28 brands · 49 sellers

Flapen Score

Ultra Mini Ugg Boots against its category

The dotted line is the Fashion average. Past it, Ultra Mini Ugg Boots is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ultra Mini Ugg Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ultra Mini Ugg Boots 79K times last year and spent an estimated £0. The top 5 brands take 48% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -75.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-75.1%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December20.5× the quietest month
Top search term
black uggs10K searches a year

02 · Price

A sale here is worth £31.24.

Listings sell for £31.24 on average, from £6.86 to £101.47. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £31.24 that is £0 to £3K a year per listing.

Average price
£31.24inside the $15 to $100 sweet spot
Price range
£6.86–£101.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #5,493 within Shoes. It carries 1,982 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
73%
Out of stock, average day
26.3%
Average rank
#5,493in Shoes
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,982per listing
Listings tracked
62

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Ultra Mini Ugg Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£0£0£0£01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

49

Top-5 brand share

48%

Top 20: 95%

Top-5 click share

31%

Top 20: 65%

Open market

43%

  • INNERSECT CO10%
  • Shenduo10%
  • Litfun10%
  • Lilley9%
  • LUNATECH9%
  • sole london9%

Demand

Ultra Mini Ugg Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 20.5×

Search terms

Top Ultra Mini Ugg Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black uggs10K/yr
  • sheepskin boots14K/yr
  • ugs for women5K/yr
  • sheepskin boots for women11K/yr
  • black ugg boots12K/yr
  • ugg boots women size 66K/yr
  • ugg style boots women7K/yr
  • ugg boots women size 52K/yr
  • ugg boots women size 71K/yr
  • ugg boots black3K/yr

Reviews and returns

What reviews say buyers love and hate about Ultra Mini Ugg Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.19

Size down

too small

still too big

Durability7%−0.06

Didn't last long

Falling apart

after a month rubbish

Quality-Overall6%+0.22

They are poor quality for £16

Cheap

Not great quality at all

Feet Fit5%−0.01

literally within days they now fall off of my feet

narrow at the top to put your foot through

It is a generous six Will have to wear thick socks

Width4%−0.03

very wide. and I have feet like boats

Quite wide

Quite wide to begin with

Love

Comfort-Overall37%+2.98

Comfortable and sturdy

Comfortable to wear

Comfy nice looking slippers

Warmth14%+0.99

These boots are warm comfortable and look great

keep my feet warm

Comfortable and warm

Quality-Overall13%+0.22

They look well made

Good quality

well made

Size-Overall9%−0.19

The fit is very accurate

Fit well

Nice slippers, true to size

Value For Money7%−0.01

Good for the price

well worth it

Great value

Return

3.2% Return rate 74% Fixable by listing

Size-Overall42%█▇█▇▅▇

Size down

too small

still too big

Feet Fit14%██▇▆▇▃

literally within days they now fall off of my feet

narrow at the top to put your foot through

It is a generous six Will have to wear thick socks

Comfort-Overall6%▃▂▂▅█▄
Quality-Overall6%▂▅▅▄▄█

They are poor quality for £16

Cheap

Not great quality at all

Width5%▂▄▂▂█▂

very wide. and I have feet like boats

Quite wide

Quite wide to begin with

FAQ

Common Ultra Mini Ugg Boots questions

Answered from the same tracked data.