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Uggs Kids

Fail

Shoppers spend only $0 a year here, so Uggs Kids is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£0/yr144K searches / yr
90-day growth
-68.0%search demand this quarter
Competition
27%top-5 click share · 23 brands · 44 sellers

Flapen Score

Uggs Kids against its category

The dotted line is the Fashion average. Past it, Uggs Kids is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uggs Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uggs Kids 144K times last year and spent an estimated £0. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -68.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-68.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December19.5× the quietest month
Top search term
uggs kids30K searches a year

02 · Price

A sale here is worth £24.12.

Listings sell for £24.12 on average, from £6.24 to £90.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £24.12 that is £0 to £2K a year per listing.

Average price
£24.12inside the $15 to $100 sweet spot
Price range
£6.24–£90.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
7.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #310 within Baby. It carries 564 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
74%
Out of stock, average day
26.8%
Average rank
#310in Baby
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
564per listing
Listings tracked
69

04 · Newcomers

Amazon counts 0 of last year's 33 launches as successful.

33 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Uggs Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

44

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

27%

Top 20: 64%

Open market

30%

  • INNERSECT CO28%
  • UGG17%
  • Nexsus Plus11%
  • Generic6%
  • Polar4%
  • LACOFIA4%

Demand

Uggs Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.5×

Search terms

Top Uggs Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uggs kids30K/yr
  • kids uggs13K/yr
  • ugg kids12K/yr
  • ugg slippers kids12K/yr
  • kids ugg slippers13K/yr
  • ugg boots for kids20K/yr
  • ugg boots kids7K/yr
  • kids ugg boots13K/yr
  • girls uggs6K/yr
  • girls ugg boots12K/yr

Reviews and returns

What reviews say buyers love and hate about Uggs Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall52%−0.23

too small

would order a size up

far too large

Material Quality5%−0.04

all the fabric on the inner soul has peeled up

Durability5%−0.04

is falling off

Smell5%−0.01

Made feet smell

make my feet smell

Heel Support3%−0.03

my heels hung off the edge

Love

Quality-Overall38%+2.62

Well made and comfy slippers

Amazing quality

Great product

Comfort-Overall19%+1.27

Comfortable

Lovely comfortable slippers

Comfy

Value For Money12%+0.44

Good value

Great price great quality

Great price and lovely lilac colour

Outersole Quality3%+0.23

Lovely sturdy slippers with good soles which can be worn outside

Size-Overall3%−0.23

but slippers fit ok

Return

7.4% Return rate 87% Fixable by listing

Size-Overall78%▇▇▅█▆▆

too small

would order a size up

far too large

Feet Fit7%▁▁▇▁▁█
Strength3%▁▅█▁▁▁
Color2%▁▁▁▁█▁
Stitch/Finish/Polish2%█▁▁▁▁▁

FAQ

Common Uggs Kids questions

Answered from the same tracked data.