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Uggs Kids

Fail

Shoppers spend an estimated $0 a year here, so Uggs Kids is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£0/yr144K searches / yr
90-day growth
-68.0%search demand this quarter
Competition
27%top-5 click share · 23 brands · 44 sellers

Flapen Score

Uggs Kids against its category

The dotted line is the Fashion average. Past it, Uggs Kids is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uggs Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uggs Kids 144K times last year and spent an estimated £0. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -68.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-68.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December19.5× the quietest month
Top search term
uggs kids30K searches a year

02 · Price

A sale here is worth £24.12.

Listings sell for £24.12 on average, from £6.24 to £90.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £24.12 that is £0 to £2K a year per listing.

Average price
£24.12inside the $15 to $100 sweet spot
Price range
£6.24–£90.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
7.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #310 within Baby. It carries 564 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
74%
Out of stock, average day
26.8%
Average rank
#310in Baby
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
564per listing
Listings tracked
69

04 · Newcomers

0 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Uggs Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

44

Est. top-5 brand share

66%

Top 20: 99%

Est. top-5 click share

27%

Top 20: 64%

Open market

30%

  • INNERSECT CO28%
  • UGG17%
  • Nexsus Plus11%
  • Generic6%
  • Polar4%
  • LACOFIA4%

Demand

Uggs Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.5×

Search terms

Top Uggs Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • uggs kids30K/yr
  • kids uggs13K/yr
  • ugg kids12K/yr
  • ugg slippers kids12K/yr
  • kids ugg slippers13K/yr
  • ugg boots for kids20K/yr
  • ugg boots kids7K/yr
  • kids ugg boots13K/yr
  • girls uggs6K/yr
  • girls ugg boots12K/yr

Reviews and returns

What reviews say buyers love and hate about Uggs Kids

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
52%of negative reviews mention “Size-Overall”
7.4%of orders come back
“too small”
A buyer, on “Size-Overall”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Uggs Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data